Sports Events and Tourism Industry

State of the Industry ReportĀ for the $91.8 Billion Sport Tourism Industry

 Posted on: May 4 2022
Contact: Jackie Reau Game Day (513) 708-5822 Note to media: To request a full report or to email Al Kidd, President & CEO of Sports ETA, please contact Jackie Reau. Sports ETA releases its “State of the Industry” Report  for the $91.8 Billion Sport Tourism Industry FORT WORTH, TEXAS (May 3, 2022) – Sports ETA, the only trade association for the sports events and tourism industry, released its annual State of the Industry Report for 2021 resulting in the sports tourism sector’s direct spending impact of $39.7 billion which generated a total economic impact of $91.8 billion, supporting 635,000 full-time and part-time jobs and generating $12.9 billion in taxes. The association’s last research report, “2019 State of the Sports Tourism Industry Report in America presented by the Sports Events and Tourism Association in partnership with the Northstar Meetings Group” was released in 2020 to benchmark 201...

Sports ETA, Civitas Announce New Education and Research Partnership

 Posted on: April 28 2022
Contact: Jackie Reau Game Day (513) 708-5822   CINCINNATI (April 28, 2022) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new two-year partnership with Civitas, the nation’s leading firm in tourism promotion funding and tourism improvement districts.   The agreement will encourage collaboration between both organizations to provide new joint research, education, and regular industry content sharing. The partnership focuses on utilizing tourism improvement districts (TIDs) as funding mechanisms for sports-related tourism initiatives and bringing awareness of the importance of sports events in the larger tourism ecosystem.   “Civitas is the leading firm in guiding destinations on to successfully form improvement districts to increase revenue for marketing and revitalization,” said Al Kidd, President and CEO of Sports ETA. “We are honored to have such a ...

2022 Appointment Schedules Released

 Posted on: April 27 2022
Appointment schedules for the 2022 Symposium are now available. Only the first registered attendee for your organization has access to view and print your organization's schedule, listed under the appointment portal on the My Account page (Login required). There will not be copies of your schedule printed on-site. Additionally, there will not be an internet kiosk/printing station available for attendees, as we are limiting all frequently touched surfaces to help keep our attendees safe. Please print a copy of your schedule in advance and bring it with you to Fort Worth.  Alternatively, you can access your schedule from the Sports ETA website or the app by using your mobile device. The app is only available to registered Symposium attendees.  A separate email inviting Symposium attendees to download the app will be sent later this week.

Spring 2022 Playbook Out Now

 Posted on: April 25 2022
The Spring 2022 edition of the Sports ETA Playbook is out now. Download your copy here, and don't forget to share it with a colleague! Inside this edition: The Firefighter Challenge Your Guide to the 2022 Symposium Puerto Rico's Sports Tourism Industry Gets A JUMP  How Tulsa Landed the USA BMX Headquarters Women's Summit Recap Creating a winning Partnership to Drive Sports Tourism View Playbook We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.

Virtual Annual General Membership Meeting April 28

 Posted on: April 21 2022
Don't forget to mark your calendar, as all members are invited to join us virtually for the 2022 Sports ETA Annual General Membership Meeting, being held on Thursday, April 28 at 1PM ET via Zoom Webinar. The board of directors looks forward to being able to welcome all Sports ETA members to this meeting, not just those in attendance at the Symposium. By going virtual, our time together at the Symposium will be maximized. As a reminder, only the primary contact listed on your Sports ETA membership account will be able to vote during the meeting. This means that person will be responsible for submitting your organizations vote(s) on proposed bylaw changes and the 2022 proposed Board of Directors Slate during the Virtual Annual General Membership Meeting on April 28. Please check your email for Zoom login details and voting instructions.  Questions? Contact with any questions.  

Webinar: Playeasy X Sports ETA

 Posted on: April 19 2022
Introducing Playeasy 2.0 - the sports events & tourism social network. Join our very own Al Kidd and Sean Flaherty from Playeasy for a webinar Tuesday, April 26th at 2 PM EST to learn about Playeasy 2.0 & how to best prepare for the Sports ETA Symposium May 2-5. You won't want to miss this! Register for Webinar (FREE) Exciting news! Our profile on Playeasy is now live. Click HERE to start following us and stay up to date with association news, events, and more! The Symposium is the perfect opportunity to show off your Playeasy profile to potential partners. Playeasy shares their top tips for before, during, and after the Symposium to ensure you have the best possible experience. Show event organizers why your destination is a solid choice.  There's more! The Playeasy app is now live in Apple’s App Store & the Google Play Store. Download today and dig into how your profile looks on mobil...

Leading Through Influence, powered by Game On Nation

 Posted on: April 19 2022
Don't miss this in-person STS Certificate offering on Monday, May 2, 2022 in Fort Worth, TX.  Join fellow high-achieving professionals with Sports ETA’s exclusive certification: Leading Through Influence, powered by Game On Nation. Completion of this course will earn you 4 credits towards your STS certification. This course is open to anyone who wishes to participate. Date: May 2, 2022 Time: 1:00 PM - 5:00 PM CT Location: Fort Worth, TX  Registration: Sports ETA Members: $399 Non-Sports ETA Members: $499 (Email to register) Register Now ABOUT GAME ON NATION Founded in Los Angeles in 1997, Game On Nation is known for developing and delivering a unique, interactive game-based leadership training curriculum, powered by the science of Game Dynamics. With more than 24 years of high-level impact, Game On’s expert facilitator team and proprietary approach have helped the agency become one of the country’s foremost...

Join Us for a Bylaws Town Hall on Tuesday, April 19 at 1 PM ET

 Posted on: April 14 2022
As a reminder, all Sports ETA members are invited to attend a Bylaws Town Hall hosted by Matthew Libber, Executive Director, Maryland SoccerPlex on Tuesday, April 19 at 1:00 PM ET via Zoom Webinar. The purpose of this Town Hall is to discuss the proposed bylaw amendments and recommended changes prior to the membership vote during the Virtual Annual General Membership Meeting in two weeks.  The 2022 proposed bylaw changes for the Sports Events and Tourism Association along with background material is available below for your review.   View Bylaws Documents Here. Join Zoom Webinar - April 19 Webinar ID: 881 1181 2004 Passcode: 885933 Dial by your location         +1 312 626 6799 US (Chicago)         +1 646 558 8656 US (New York)         +1 301 715 8592 US (Washington DC)         +1 346 248 7799 US (Houston)       ...

We're Going Virtual: Sports ETA Annual General Membership Meeting set for April 28

 Posted on: February 24 2022
Mark your calendar for the 2022 Sports ETA Annual General Membership Meeting, being held virtually on Thursday, April 28 at 1PM ET. The board of directors looks forward to being able to welcome all Sports ETA members to this meeting, not just those in attendance at the Symposium. By going virtual, our time together at the Symposium will be maximized. Throughout the month of March, Sports ETA will continue to provide information regarding the upcoming meeting. Zoom details and a full meeting package will be delivered electronically to members 30 days prior to the live annual meeting. Please watch the video below, from Chairman Mike Price, STS, CTA, Executive Director, Greater Lansing Sports Authority for additional information.   We look forward to seeing you virtually on April 28.   Questions?  Contact us at

Get Your Leadership Game On March 1!

 Posted on: February 10 2022
Earn STS credits without the hassle of leaving your office! Join fellow high-achieving professionals on March 1st with Sports ETA’s exclusive virtual certification: Purposeful Leadership for 2022, powered by Game On Nation. With the workplace landscape rapidly changing, purposeful leaders know that skills like listening, empathy, communication, and emotional intelligence are at the forefront of what their employees and teams expect in 2022. This course delivers exercises and interactive learning to explore your individual leadership style while re-affirming your unique purpose, honing your communication skills, and enhancing your ability to influence and motivate others. There has never been a more important time to develop leadership skills than now when teams and communities are navigating the return to being together. Purposeful Leadership for 2022 is designed to help you accelerate your impact for today’s changing workplace, delivering immersive, experiential...
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