Daniel Kraus, CEO
Sports ETA and Threshold 360 Announce Strategic Partnership
to Expand Sports Tourism Discovery Options
TAMPA (April 27, 2021) - Sports ETA, the trade association for the U.S. sports events and tourism industry, and Threshold 360, the leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced a strategic partnership to help enhance marketing programs that increase the visibility through the usage of virtual tours in the sports events and tourism industry.
Sports tournaments are a leading driver for travel and tourism, impacting both fly- and drive-market travel. The new partnership provides immediate access for Sports ETA members to a new entry-level Threshold Platform bundle specifically designed to provide consistent, re-targetable dynamic conten...
CrossFit, LLC has recently released a new RFP to find the next host city of the CrossFit Games. The CrossFit Games are currently held in Madison, Wisconsin, and they will be held there through 2022 at a minimum. CrossFit intends to award a 3-5 year contract to the next host city, beginning as soon as 2023.
To view the full details visit https://games.crossfit.com/rfp. Please reach out to rfp@CrossFitgames.com with any questions.
The current timeline:
July 1: Letter of Intent to Bid due to CrossFit
July 26 - August 1: CrossFit Games Site Visits, Madison, WI (pending covid)
September 1: Proposals due to CrossFit
Contract negotiations for host cities begin November 15
The Spring 2021 edition of the Playbook is available now. Download your copy.
Inside This Issue:
Catching Up With Our Communities
"Quarantine Re-emergers" Ready for Live Sports
Evaluating Resident Sentiment to Inform the Development of Sports Tourism
Legalized Sports Betting in America
FIFA World Cup 2026
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
The NCAA is looking for hosts for their DIII men’s and women’s lacrosse preliminary rounds. If you are interested, contact Russ Yurk at email@example.com or the championships managers listed below.
DIII Men’s Lacrosse
Bid Checklist - https://ncaaorg.s3.amazonaws.com/championships/sports/lacrosse/d3/men/2020-21D3MLA_BidChecklist.pdf
Additional information - https://www.ncaa.org/championship-bid-process-information
Regions needed: Northeast, mid-Atlantic, Midwest
First/Second Round: Saturday, May 15, 2021 and Sunday, May 16, 2021
Quarterfinals/Semifinals: Saturday, May 22, 2021 and Sunday, May 23, 2021
Champ manager: Alex Mortillaro, firstname.lastname@example.org
DIII Women’s Lacrosse
Bid Checklist – https://ncaaorg.s3.amazonaws.com/championships/sports/lacrosse/d3/women/2020-21D3WLA_PrelimRndBidChecklist.pdf
Host Ops manual - https://ncaaorg.s3.amazonaws.com/championships/sports/lacross...
In celebration of April Education Blitz, we wanted to bring together some industry experts to openly discuss the current landscape of the sports events & tourism industry, share learnings and what’s around the corner.
In case you missed it, CSEE has retired. So what does that mean?
For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS.
For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...
Registration is now open for SportsBIZ XChange II, a virtual networking event that connects the sports events & tourism industry featuring business appointments and industry networking opportunities for its members.
Virtual attendees will have the opportunity to meet one-on-one with key decision-makers during 15-minute appointments, access to dozens of new and updated RFPs, and networking opportunities in the Virtual Lounges. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder.
Tuesday, May 18 | 1:00 PM ET - 4:00 PM ET
Welcome & State of the Industry
Wednesday, May 19 | 1:00 PM ET - 4:00 PM ET
Welcome & Announcements
Sponsor Networking Event
Thursday, May 20 | 1:00 PM ET - 4:00 PM ET
Welcome & Announcements
They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute:
Business Strategy Certificate
Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between.
Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting
Sports Tourism Basics Certificate
Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development.
Co-written with our partners at Longwoods International, be sure to check out our latest joint White Paper on using Resident Sentiment in the development of Sports Tourism.
Download White Paper
Virtual networking event will connect America’s sports events and tourism industry
CINCINNATI (March 17, 2021) – The second annual SportsBIZ XChange II presented by Sports ETA, a three-day virtual event featuring business appointments and industry networking opportunities for its members, will be held May 18-20, 2021.
Virtual attendees will have multiple one-on-one 15-minute appointments with key decision makers as well as networking opportunities with sports events rights holders, access to dozens of new and updated RFPs, and numerous social networking opportunities in the virtual ballroom. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder.
“During our inaugural SportsBIZ XChange held last August, we facilitated more than 5,000 virtual meetings for our participating members,” said Al Kidd, President & CEO of Sports ETA. “SportsBIZ XChange II will provid...