2022 was an important inflection point in the history of our association. After two years of being unable to host live events, we experienced significant pressure on the sustainability of our event-driven revenue organization.
Sports ETA’s mission is to be the essential resource and leading advocate for the sports events and tourism industry. In FY ‘22, we did just that:
Hosted six (6) live events
Including two (2) Symposiums
Unveiled the 2022 State of the Industry Report, which measured the 2020 and 2021 impact on the sports events and tourism industry and served as a benchmark for our 2019 study
Launched Sports Tourism Learning Institute (STLI), the industry’s education engine to transform, enrich and power member’s careers
Joined forces with industry partners to enhance advocacy and value for our members
Supported national tourism relevancy
Supported local and national youth sports initiatives to fuel participation
...
Smartcities & Sport, the world’s leading network connecting cities and sports, will host their annual summit in Lausanne, the Olympic Capital this October 24-26. The summit will gather 300+ participants including sports cities and international federations.
Our partnership with Smartcities & Sport, allows Sports ETA’s members to benefit from a 20% reduction on the summit registration fee.
To register, click HERE (the discount is auto-applied when using this link).
Here is more information about the summit 2022.
ICYMI: Last week, on September 21st, Destinations International and Tourism Economics provided an overview and refresher on the EIC tool. If you were unable to join the webinar, you didn't miss out. You can access the recording here in DI's Online Learning Center: Back to the Basics of the Event Impact Calculator (EIC)
As a reminder, Sports ETA members receive free access to all DI webinars and webinar recordings. If you do not already have a DI account set up, you will be required to set up an account in order to access the recording. It's free and easy to do. Click here to create an account. Once you have created your account, you will use those credentials for webinar recordings and when registering for future DI webinars and educational offerings.
Just use the code SPORTSETA.
ACCESS WEBINAR RECORDING
If you have any questions or difficulties registering, please email education@destinationsinternational.org.
It's here! Volume 2, Edition 3 of Sports ETA's The Pulse powered by EventConnect Quarterly Report is now available.
In this edition, you'll see data that suggests event numbers continue to rise. Since September 2021, states have hosted over 4,600 events for an average of 92.1 per state! Dive in now and learn how you can use this information to make better business decisions for your organization.
CHECK OUT THE PULSE
Custom Reporting Available
Are you looking to use meaningful data to help your organization better serve your community and give you a competitive advantage?
The power of The Pulse's data runs much deeper than these visualizations display. We are now capable of digging into the data and extracting elements vital to your organization's goals by developing custom reports through tailored data and analysis fit to your organization's needs.
Contact info@sportseta.org to learn more.
The Pulse Dashboard
The Pulse, the...
This fall, we're thinking strategically and we hope you'll join us. Part of thinking strategically includes planning ahead. That said, the deadline to book a hotel room in our 4S block (at our really great rate š) is quickly approaching -- 4 days to be exact.
Whether you've already registered for the 4S Summit or not, if you are planning to attend and you haven't booked a room yet, don't wait another day. After the September 26th deadline, hotel rates go up. Way up.
So think strategically and get your room booked! š
Book Hotel Room
HOTEL INFORMATION
The Westin Sarasota
100 Marina View Drive
Sarasota, FL 34236
4S Summit Attendee Rate: $169/night
The room block cut-off is September 26, 2022.
All 4S & RH Summit functions will take place at The Westin Sarasota, unless otherwise specified.
Are you attending the TEAMS '22 Conference + Expo, October 24-27 in Oklahoma City, OK? Don't miss out on the chance to earn four (4) STS credits by attending a session led by our very own, Dr. Jennifer Stoll, Sports ETA, Research and Education.
Beyond Economic Impact: How to Leverage Sports Events and Tourism to Build Community Value
Join Dr. Jennifer Stoll, Sports ETA, as she provides a detailed overview of the role sports events and tourism plays in destinations, as well as simple ways to measure and communicate this impact in order to demonstrate value to local markets in terms they can understand. Whether you are a destination representative looking to gain community understanding of your work, a rights holder desiring to achieve an increased appreciation for what your event brings to a market, or an industry supplier curious about how to support this industry mindset shift, this course is for you! The course will include real-world examples and ca...
The Summer 2022 edition of the Sports ETA Playbook is out now. Download your copy here, and don't forget to share it with a colleague!
Inside this edition:
Title IX on the 50th Anniversary
2022 Symposium Education Sessions
2022 4S Summit
FIFA World Cup Host City News
Title IX's Next Battle
View Playbook
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
Contact: Jackie Reau
Game Day
(513) 708-5822 | jreau@gamedaypr.com
Caitlyn Blizzard
VP of Communications, Destinations International
1 (202) 835-4202 I cblizzard@destinationsinternational.org
Sports ETA and Destinations International create strategic partnership
to elevate sports events and tourism education and advocacy in America
CINCINNATI (August 8, 2022) – Sports Events and Tourism Association (Sports ETA), the professional trade association for the sports events and tourism industry, and Destinations International, the world’s largest resource for official destination organizations and convention and visitors bureaus (CVBs), today announced a new two-year partnership with a focus on educational programming and industry research.
The sports events and tourism industry is one of the largest sectors in the travel and tourism industry. According to Sports ETA’s annual State of the Industry Report, the sports tourism sector&rsqu...
SPORTS ETA MEMBERS: Save $300! As a Sports ETA member, you receive a discount on Destination International’s Equity, Diversity & Inclusion Leadership Series.
Register Here
LEADERSHIP SERIES 2022 SCHEDULES
1. Thursday, August 25 | 11:00 AM - 12:30 PM ET
2. Thursday, September 22 | 11:00 AM - 12:30 PM ET
3. Thursday, October 20 | 11:00 AM - 12:30 PM ET
4. Thursday, November 17 | 11:00 AM - 12:30 PM ET
5. Thursday, December 8 | 11:00 AM - 12:30 PM ET
6. Thursday, January 12, 2023 | 11:00 AM - 12:30 PM ET
Sports ETA members can use the discount code EDI22-SPORTSETA at checkout to receive DI’s membership pricing ($695 USD). This is a $300 savings, as DI charges nonmembers $995 to participate in the series.
Registration is open through Friday, August 19th, or until the course sells out (there is a course maximum of 50 participants).
Any questions, please email education@destinationsinternational.org.&...
Cowart Sports Events (CSE) celebrated the 50th Anniversary of Title IX on Memorial Day weekend during their Battle at The Rock youth softball tournament in Little Rock, Arkansas.
To commemorate the event, one softball complex each day was dedicated to only have female umpires on the fields. The first day of the tournament, the 12U bracket was able to witness all female officials, and on the second day of the tournament, the 14U bracket was able to witness all female officials. Many comments were heard on both days from players, coaches, and parents that the girls really enjoyed seeing more women calling their games. One comment went as far as to thank the tournament staff for putting the event together and showcasing the women that serve as role models for the young players.
Banners were hung on the backstop fences in honor of the event to remind us all how far we have come as women in sports and also to serve as a reminder that there is more wor...