Schedule

Name: Sports Events and Tourism Association
Address: 9624 Cincinnati Columbus Road, Suite 209, Cincinnati, OH, 45241
Telephone: 513-281-3888

2026 Sports ETA Symposium
Las Vegas, NV

Subject to change.

All times are Pacific Time.

2026 Sports ETA Symposium Floor Map

Please refer to the map below throughout Symposium week to easily navigate Caesars Forum, key locations, and sponsor activations.

View Map

Monday, April 20

8:30 AM - 5:00 PM	Facilities Summit*
10:00 AM - 5:00 PM	Registration & Member Services
10:00 AM - 5:00 PM	Marketplace and Exhibitor Booth Set Up
12:30 PM - 2:30 PM	STS Course #1: Life is a Team Sport*
3:00 PM - 5:00 PM	STS Course #2: Vegas’ Playbook: Redefining Sports Marketing in the Social Era*
4:00 PM - 5:00 PM	Facilities Summit Social
5:00 PM - 6:30 PM	First Timer Social/Info Session
6:30 PM - 7:30 PM	YP Happy Hour
8:00 PM - 10:00 PM	Extra Innings

Tuesday, April 21

7:00 AM - 9:00 AM	Marketplace and Exhibitor Booth Set Up
7:00 AM - 6:00 PM	Registration & Member Services
8:00 AM - 9:45 AM	Opening General Session: State of the Association + The Future of Sport & Entertainment
9:00 AM - 5:00 PM	CEO Lounge
10:00 AM - 10:40 AM	Appointments
10:40 AM - 11:00 AM	CREATE Stage Sessions CREATE Stage Session: Stay to Play: Misconceptions and a Better Way Forward View All Sessions
11:00 AM - 11:50 AM	Appointments
11:50 AM - 12:45 PM	Rights Holder Hosted Lunch
11:50 AM - 12:45 PM	Open Lunch for Destinations and Industry Partners
1:00 PM - 1:40 PM	Appointments
1:40 PM - 2:00 PM	CREATE Stage Sessions Advocating the Outdoors: The Economic Oasis CREATE Stage Session: What If Your Sports Complexes Were the Most Powerful Economic Development Tool in Your City? Global Gateway: Unlocking the Potential of International Sports Tourism Industry Partner Exchange: Identifying Gaps & Shaping the Future with Sports ETA Make the Most Out of Marketing an Event Rights Holder Session: Funding Trends, Bid Fees & Monetization Strategies Every Rights Holder Should Know View All Sessions
2:00 PM - 2:45 PM	Education Sessions Advocating the Outdoors: The Economic Oasis Global Gateway: Unlocking the Potential of International Sports Tourism Industry Partner Exchange: Identifying Gaps & Shaping the Future with Sports ETA Make the Most Out of Marketing an Event Rights Holder Session: Funding Trends, Bid Fees & Monetization Strategies Every Rights Holder Should Know View All Sessions
3:00 PM - 3:45 PM	Education Sessions Building Community Legacy Through Collegiate Sporting Events Child Protection Safe by Design: Strengthening Child Safeguarding in Sport and Events Roundtable Discussions: Solutions Not Problems The Things We Think and Do Not Say: The Future of Sponsorship View All Sessions
4:00 PM - 4:50 PM	Appointments
5:00 PM - 6:00 PM	MVP Reception (Invitation Only)
7:00 PM - 8:00 PM	VIP Party hosted by LVCVA and Caesars Entertainment (Rights Holders Only)
8:00 PM - 10:00 PM	Opening Party

Wednesday, April 22

8:00 AM - 6:00 PM	Registration & Member Services
9:00 AM - 10:50 AM	Appointments
9:00 AM - 5:00 PM	CEO Lounge
11:00 AM - 11:45 AM	Education Sessions Beyond the Bid Fee: How Destinations Are Leveraging More Than Money to Win Over Rights Holders Rights Holder Session: Doing More with Less: How Rights Holders Can Navigate Rising Costs & Labor Shortages Roundtable Discussions: Large Event Markets Pt. 1 What Mega-Events Really Mean for a Destination? Your City Has Won the Bid - Now What? Enhancing the Collegiate Event Experience View All Sessions
Noon - 1:30 PM	General Session: State of the Industry Report Reveal + Hall of Fame
1:45 PM - 2:35 PM	Appointments
2:20 PM - 2:40 PM	CREATE Stage Sessions CREATE Stage Session: Meetings Outlook: Practical Business Insights on the Future of Meetings View All Sessions
2:45 PM - 3:30 PM	Education Sessions From Data to Dialogue: Crafting Your Elevator Pitch with the State of the Industry How to Create Personal LinkedIn Content That Actually Drives Business Outcomes More Than Membership: How to Use an Industry Association to Build Careers, Connections, and Impact Rights Holder Session: Lowering the Temperature: Managing Parent & Crowd Behavior at Today's Sporting Events Roundtable Discussions: Large Event Markets Pt. 2 View All Sessions
3:50 PM - 4:40 PM	Appointments
4:30 PM - 6:00 PM	Marketplace Happy Hour & Sports Legacy Fund Drawing
6:00 PM - 9:00 PM	Open Evening
7:00 PM - 9:00 PM	Chairman's Dinner (Invite Only)
9:00 PM - 11:00 PM	Extra Innings

Thursday, April 23

8:00 AM - 3:30 PM	Registration & Member Services
9:00 AM - 9:50 AM	Appointments
9:00 AM - 4:00 PM	CEO Lounge
10:00 AM - 10:20 AM	CREATE Stage Sessions CREATE Stage Session: From Room Nights to Remarkable Experiences: How Technology Drives Revenue & Participant Satisfaction View All Sessions
10:20 AM - 11:20 AM	Appointments
11:30 AM - 12:45 PM	Closing General Session: The Road to the Olympic Stage
1:00 PM - 1:45 PM	Education Sessions Concert & Event Pop-Ups: Increasing Value, Revenues and Quality of Life Engaging Master Athletes: Events & Community Initiatives for Aging Populations From Politics to Partnership: Building Unity Through Sports Rights Holder Town Hall & Roundtables Stories Over Stadiums: The New Engine of Global Sports Travel View All Sessions
2:00 PM - 2:50 PM	Appointments
2:50 PM - 3:10 PM	CREATE Stage Sessions CREATE Stage Session: Sustainability: The Best Bet in Sports & Events Tourism View All Sessions
3:10 PM - 4:00 PM	Appointments
5:00 PM - 6:00 PM	Sports ETA Board of Directors Mixer
8:00 PM - 10:00 PM	Closing Party