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What is the 4S & Rights Holder Summit?
The 4S Summit is a two-day event that will cover the 4S's of sports events and tourism: strategies, services, sales, and sponsorships. The event will feature keynote presentations, breakout sessions, panel discussions, workshops, and networking events. Starting in 2022, the Summit began featuring an additional educational track specifically for rights holders.
Attendees will learn from industry experts about the latest trends and best practices in sports events and tourism. They will also have the opportunity to network with peers from around the country. The 4S Summit is the perfect event for anyone who wants to learn more about how to grow their business in the sports events and tourism industry.
Who Should Attend?
This summit is an ideal learning opportunity for rights holder, sports commission and DMO sales, services, events, and business development staff.
- Sales/Business Development directors, managers, and coordinators
- Event directors, managers, and coordinators
- Service directors, managers, and coordinators
- Sponsorship directors, managers, and coordinators
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What others are saying...
Hear what 2023 4S Summit attendees were excited about and looking forward to at last years Summit, as well as reactions from attendees post-event.
What Others Are Saying
Let Your Industry Colleagues Know You'll be there
Help let others in the industry know you are attending by posting the I'm Attending graphic (click the button below) to your LinkedIn page.
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2024 4S Summit Schedule
All functions take place at the Westin Chattanooga unless otherwise noted.
Tuesday, November 12, 2024
8:00 AM - 12:00 PM - Board of Directors Meeting (Finley Stadium - transportation provided)
1:00 PM - 4:00 PM - Registration
2:30 PM - 4:30 PM - STS Certificate Course (separate registration and fee)
4:30 PM - 5:45 PM - Women's Community Meet Up
5:15 PM - 5:45 PM - First Time Attendee Meet & Greet
5:45 PM - First bus departs The Westin to the Welcome Reception
6:00 PM - 7:30 PM - Welcome Reception presented by Chattanooga Sports and Play Tennessee at Whiskey Thief
Wednesday, November 13, 2024
8:00 AM - 4:00 PM - Registration
8:30 AM - 9:45 AM - Breakfast/Opening Session presented by Traveling Teams
10:00 AM - 10:45 AM - Education Breakout Sessions
11:00 AM - 11:45 AM - Education Breakout Sessions
12:15 PM - 1:30 PM - Lunch/General Sessions presented by Florida's Sports Coast
1:45 PM - 2:30 PM - Round Table Discussions
2:45 PM - 3:30 PM - Education Breakout Sessions
3:45 PM - 4:30 PM - Round Table Discussions
5:00 PM - 6:00 PM - Wednesday Night Mixer presented by Visit Panama City Beach
Evening/Dinner on Own
Thursday, November 14, 2024
8:00 AM - 9:15 AM - Breakfast/General Session presented by Visit Annapolis & Anne Arundel County
9:30 AM - 10:15 AM - Education Breakout Sessions
10:30 AM - 11:15 AM - Round Table Discussions
11:30 AM - 12:00 PM - General Session Wrap-up
12:00 PM - Summit Ends
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Hotel
The 4S Summit reservations portal is now closed. If you still need to make a reservation, please contact Hotel Clemons directly at (423) 654-9391.
Rooms will be offered on a space available basis.
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