4S & Rights Holder Summit

    MARCH 1-3, 2022
El Paso, Tx
October 25-27, 2022 Sarasota, FL 


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What is the 4S & Rights Holder Summit?

The 4S's of sports events and tourism: strategies, services, sales, and sponsorships, will be covered during general sessions, small group discussions, and off-site excursions. Beginning in 2022. the Summit will feature an additional educational track specifically for rights holders. Takeaway key tools, resources, and best practices from your peers as well as experts in the sports events and tourism industry.

Who Should Attend?

This summit is an ideal learning opportunity for rights holder, sports commission and DMO sales, services, events, and business development staff.

  • Sales/Business Development directors, managers, and coordinators
  • Event directors, managers, and coordinators
  • Service directors, managers, and coordinators
  • Sponsorship directors, managers, and coordinators

4S Summit Schedule

*Subject to change

Tuesday, March 1, 2022

1:00 PM - Registration
2:00 PM - STS Certificate Course

Wednesday, March 2, 2022

8:00 AM - 9:00 AM - Continental breakfast
9:00 AM - 11:45 AM - Education
12:00 PM - 1:00 PM - Lunch
1:15 PM - 4:30 PM - Education and Breakout Sessions
6:00 PM - Opening Party

Thursday, March 3, 2022

8:00 AM - 9:00 AM - Continental breakfast
9:00 AM - 11:45 AM - Education
12:00 PM - 2:00 PM - Closing Lunch



Member Rate (Destinations / Industry Partners): $499

Member Rate (Rights Holder): $299

Non-Member Rate: $499 (Contact Info@SportsETA.org to register)

Registration deadline for the Spring 4S & RH Summit in El Paso, TX is February 15, 2022.

Registration deadline for the Fall 4S & RH Summit in Sarasota, FL is October 11, 2022.


4S & RH Summit - El Paso, TX
Hotel Paso Del Norte

10 Henry Trost Court
El Paso, TX

The online reservations portal will open in December 2021.
Hotel room block closes on February 6, 2022.

4S & RH Summit - Sarasota, FL
Hotel info coming soon.

Official accomodations for the 2022 4S & Rights Holder Summits are powered by EventConnect, the industry-leading event management and accomodations platform.

PLEASE NOTE: Solicitation by any other housing company offering discounted hotel rates for the 4S & RH Summits are not legitimate. Please only use the secure hotel reservation link powered by EventConnect.

Did you miss the 2019 4S Summit?

Take a look at these videos of our Coffee and Conversations session on our four pillars, EARN -- Education, Advocacy, Research, and Networking. 

See how much fun the 2019 4S Summit
was by watching the recap video below:


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