In a recent study conducted by the Sports Events and Tourism Association, research showed U.S. sports travelers, event organizers and venues spent a total of $45.1 billion in 2019, an increase of over 5 percent from the previous year, generating $103.3 billion in direct, indirect and induced business sales, according to the 2019 State of the Sports Tourism Industry Report in America.
From 2015 to 2019, sports tourism spending increased 16.7%. The study conducted calculated three distinct types of impact: direct, indirect, and induced, calculating the levels of impact for sales, jobs, wages, and taxes. By monitoring the sports tourism economy, policymakers can produce future funding plans and prioritize sector development.
Sports Travelers: Nearly 180 million people traveled to a sports event in the U.S. in 2019 either as a participant or spectator, which generated 69 million room nights. The study found this was an increase of more than 10 million people since 2015, who are spend...
Webinars have become a great tool for the sports tourism industry during the COVID-19 pandemic. It gives people the opportunity to interact and learn from their peers, all while safely practicing social distancing.
Sports ETA has been doing webinars for years, but these webinars are more important than ever. These webinars cover topics for all member organizations - destinations, rights holders, and industry partners. Sports ETA has you covered.
Just this past week, Sports ETA hosted industry leaders and members on webinars focused on the recovery process following the pandemic, young professionals in the industry, and events to look forward to in 2021 and beyond.
See what webinars Sports ETA has coming up here.
See previous Sports ETA webinars here.
Do you have an idea for a future webinar? Let us know at email@example.com.
Contact: Jackie Reau
Sports ETA to launch Sports Tourism Innovation Certificate in partnership with 4FRONT
CINCINNATI (April 27, 2020) – Sports ETA, the only trade association for the sport tourism industry, is partnering with 4FRONT, a leading sports innovation consultancy, to offer the Sports Tourism Innovation Certificate, beginning this spring.
The four-part Innovation Certificate will provide a virtual learning opportunity for participants to think strategically, boldly, creatively and differently about their organization’s business. Each session will consist of a customized presentation, which will last approximately 45-50 minutes, with the remaining time for Q&A. Sessions will be hosted live & also recorded and available online. The course will be delivered to attendees in four 1-hour sessions over a four-week period (May 6 - May 27).
Registration is open, www.sportseta.org/education/sports-touri...
Mark your calendar, Sports ETA education is coming to YOU! Registration is extended, and ANYONE – regardless of whether you are currently enrolled in the CSEE program – can participate.
CSEE Courses scheduled for Monday, April 20 in Kansas City are moving to a virtual format:
Performance Mindset™ (Symposium Afternoon CSEE Course)*
Now being held in a 3-part webinar series on the following dates and times:
Monday, April 13 from 3-4 pm EST
Monday, April 20 from 3-4 pm EST
Monday, April 27 from 3-4 pm EST
If you already registered for this course, your registration will be automatically rolled to the online format.
If you have not registered, you can do so here ($400 member rate applies).
All participants will now also receive access to Vision Pursue’s Performance Mindset™ program and if completed, will earn a Mindset certificate under Sports ETA’s new Sports Tourism Learning Institute.
As we navigate these challenging times, Sports ETA is offering a series of free webinars led by the leadership of the organization. Below is the first week’s schedule. Stay tuned for future webinars.
Sports ETA and Industry Update
Tuesday, March 24, 2020
2:00 p.m. ET - 3:00 p.m. ET
Al Kidd, President & CEO, Sports ETA
Dr. Jennifer Stoll, Research and Education, Sports ETA
Janis Burke, CEO, Harris County - Houston Sports Authority/Chair, Sports ETA
Janis Ross, CSEE, CMP, VP of Events & Experiences, Sports ETA
In this session, the panel will provide an industry update amid the COVID-19 outbreak and how Sports ETA will provide resources for its membership during this time.
Creating and Communicating New Business Solutions in a Crisis
Wednesday, March 25, 2020
1:00 p.m. ET - 2:00 p.m. ET
Led by Jackie Reau, CEO, Game Day Communication
In these uncertain times surrounding COVID-19, we will discuss how...
As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA:
10. Continued growth in the sports department of Destination Marketing Organizations.
More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City.
9. The increasing role of parks and recreation departments in sports events and tourism initiatives.
Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...
Being new to this industry is intimidating, right? You have seasoned vets who seem to know everyone and then there is you – brand new and ready to make connections. But how? Here are a couple of tips and tricks I hope will help as you navigate being a “newbie” in this industry!
Go to the Sports ETA 4S Summit. Aside from the fact that you get to learn from some of the greatest leaders in our industry, this event is also one of the best opportunities to meet people. It’s smaller than the Symposium and is a completely education-based conference, making it your best opportunity for networking with colleagues. This is your chance to learn best practices and pick the brains of people who have walked in your shoes.
ASK THE QUESTION. This industry is built on relationships between clients and peers. With that being said, we can be each other’s greatest resource. You are learning the industry and it’...
There may still be time left in 2019, but here at Sports ETA, we are working hard on the 2020 Symposium. We’ll be headed to Kansas City, Missouri April 20-23 for our 28th annual meeting. Registration is now open, so start planning your trip!
It doesn’t matter if this will be your first Symposium or your 28th, we are planning an all-new event with more deep-dive education sessions and breakouts divided by skill level. Plus, the 2020 Sports Marketplace is back and it is sure to be more interactive and provide informal learning opportunities to hundreds of people. You will be able to start making those one-on-one marketplace appointments in March.
If that hasn’t sold you yet, then listen to those who went last year. The 2019 Symposium received a 4 or 5-star rating from 72% of respondents, who enjoyed marketplace appointments, education sessions, and all of the networking opportunities to catch up with colleagues and to meet new ones. Take a look at how much fu...
The Mentoring Committee was put in place years ago to assist new individuals attending Sports ETA Symposium. For some first-time attendees, it is their first trade show, ever! That was me…. straight out of college. For others, they have been in the workforce, and have attended other trade shows, but never a sports-related trade show. There are many new kinds of attendees and this committee was built to help all of them.
Along with providing a mentor, the committee has added additional resources to assist first-timers. One of those is the blog that is written by mentors – who have been a part of Sports ETA for at least five years. They want to help their colleagues entering this new world of sports tourism. The blogs do not just focus on the Symposium, but important things to know about your membership, other events that are hosted by Sports ETA, fun facts, and more.
Some blogs to look forward to prior to Sports ETA Symposium 2020 are:
The Importance of Building...
We are excited to announce that the call for speaker proposals is now open through December 15 for the 28th Sports ETA Symposium in Kansas City, MO April 20-23, 2020!
We place a strong emphasis on seeking presenters who expand our industry's knowledge base through relevant and engaging content delivery, as well as specific implementable takeaways for audience members.
If you or someone from your organization is interested in applying to lead a breakout session at the 2020 Sports ETA Symposium, we encourage you to submit an application!
Click Here to Submit a Proposal
We are accepting speaker applications through December 15.
Sports ETA Symposium
The Sports ETA Symposium is the annual meeting of the Sports Events & Tourism Association (Sports ETA), the non-profit trade association for the sports events and tourism industry since 1992. Sports destinations meet with hundreds of decision-makers res...