Sponsorship Mastery Summit - Special Offer & FREE Download!

 Posted on: September 1 2021
  Ready to connect with industry leaders, be on the cutting-edge of sponsorship, build stronger partnerships, and prepare for the future? Then join Sponsorship Mastery for the 3rd Annual Sponsorship Mastery Summit virtually, September 22 – 24, 2021. As a Sports ETA Member, you can attend at the special rate of $395 - that's $100 off General Registration! But only through September 10th! Three quick reasons not to miss out:   LEARN FROM 25 INDUSTRY TRAILBLAZERS, ATTEND 20 SESSIONS, BE ON THE CUTTING-EDGE A wide range of presentations, panels and workshops on timely topics delivered by industry trailblazers, including featured presenter, Scott O'Neil. Scott is one of America’s most admired sports executives having lead NBA, NHL and NFL teams and leagues and has earned him the reputation as a "leader of leaders." He will share his seven principles to keep you present, grounded, and thriving. Plus, you&#...

Earn STS Credit at TEAMS '21

 Posted on: August 31 2021
Are you attending the TEAMS '21 Conference + Expo Sept. 27-30 in Atlantic City, NJ? Don't miss out on the chance to earn 2 STS credits by attending a session led by 4FRONT's VP of Innovation, Brian Gainor! Pushing the Boundaries with Partnerships: Delivering More Power, Value + Purpose Brian Gainor will lead a series of sessions designed to help attendees think big and reimagine their approach to partnerships to drive greater community impact and business results – locally, regionally & nationally. New opportunities to drive measurable value and lift Tips on how to innovate and stay ahead of the curve Strategies to engage communities 365 days per year Ideas for driving new B2B solutions This session is available as part of the Sports Tourism Learning Institute and is open to anyone, regardless of Sports ETA member status.  Date: Tuesday, September 28, 2021 Time: 9:30am - 11:30am  Location: Atlantic City, NJ in conjunction...

Sports ETA and Northstar Meetings Group Announce New Five-Year Partnership

 Posted on: August 24 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com CINCINNATI (August 24, 2021) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new five-year partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s “Annual State of the Industry” research report. Under terms of the new agreement, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo and EsportsTravel Summit — will also become the exclusive provider of content related to media and media relations for Sports ETA educational programming distributed by the association’s Sports Tourism Learning Institute.  The association’s last research report, “2019 State of the Sports Tourism Industry Report in America presented by the Sp...

Sports ETA and Ohio University Partner to offer Masters Certificate in Sports Gambling Education

 Posted on: June 7 2021
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com     Sports ETA and Ohio University Partner to offer  Masters Certificate in Sports Gambling Education   In partnership with Ohio University’s Sports Gambling Education program, Sports ETA is offering its members a new education offering in the fast-moving legalized sports betting industry.  The Masters Certificate in Sports Gambling Education, comprising three online courses, will help sports events and tourism leaders understand the landscape of legalized sports gambling and how to best leverage it. A 15% discount on tuition will be offered to Sports ETA members. To learn more about the program, visit the Sports Tourism Learning Institute. Introductory Webinar: June 10, 3 PM ET For those interested in learning more about the Masters Certificate in Sports Gambling Education, a webinar is being offered on June 10, 3 PM ET. Registration is free and o...

First-Ever STS Graduating Class - Congratulations!

 Posted on: May 18 2021
All of us here at Sports ETA are thrilled to congratulate our first class of Sports Tourism Strategist (STS) graduates! We are excited to share your accomplishments with your industry peers and proud to recognize the commitment you've shown towards your professional education. The Sports Tourism Strategist certification encompasses 32 credit hours of leading-edge sports events and tourism industry education from crisis communications, event management, innovation, sports business analytics, and more. The STS certification is a program of the Sports Tourism Learning Institute, offered by Sports ETA, and is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs. To learn more visit, learn.sportseta.org/about. “Sports ETA congratulates these 35 individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sp...

Join us on Clubhouse: Industry Thought Leaders on the Future of the Biz

 Posted on: April 13 2021
In celebration of April Education Blitz, we wanted to bring together some industry experts to openly discuss the current landscape of the sports events & tourism industry, share learnings and what’s around the corner.

CSEE is retired. What does this mean for you?

 Posted on: April 7 2021
In case you missed it, CSEE has retired. So what does that mean? For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS. For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...

April Education Blitz Happening Now!

 Posted on: April 5 2021
They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute: Business Strategy Certificate Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between. Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting Sports Tourism Basics Certificate Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development. ...

White Paper: Evaluating resident sentiment to inform the development of sports tourism

 Posted on: March 31 2021
Co-written with our partners at Longwoods International, be sure to check out our latest joint White Paper on using Resident Sentiment in the development of Sports Tourism. Download White Paper

Sports ETA taps 4FRONT as official innovation and marketing partner

 Posted on: March 3 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA taps 4FRONT as official innovation and marketing partner CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership. “4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.” In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...
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