Smart Cities & Sport 2021 - Building Partnerships

 Posted on: November 30 2021
Smart Cities & Sport 2021  Building Partnerships: IFs Have The Floor! Cities are the treasures chests where most sports events are organized. Hosting sports events implies high-level facilities as well as a thoughtful events strategy linked with tourism, economic development, mobility policies, environment concerns, and legacy objectives. But nothing is possible without strong partnerships with sports federations and event organizers. The recent period has deeply disrupted both the existing benchmarks and the anticipated schedules. What is the future of major event bidding and hosting? Are rights holders increasingly tending to have a “Continuous Dialogue” with the cities rather than launching a bidding process? This session aims to answer the above questions by providing concrete examples and best practices from the perspective of IF’s, as well as the cities. Al Kidd, President & CEO of the Sports Events & Tourism Association Mark ...

2021 Symposium Education Information

 Posted on: October 19 2021
We’ve got a great line-up of education sessions in store for you in Birmingham! Check out these seven quick facts to maximize your education experience at Symposium. Bye, bye “One Size Fits All” track sessions – Our new education session format will feature content specifically intended for cross-sections of our membership with common interests - these are called Community Groups. Here’s the schedule.   Something for Everyone – From young professionals, small/mid-markets and event impact calculator users to industry partners, large markets, and state associations, we’ll have 10 engaging sessions featuring a wide range of topics and speakers categorized by Community Groups.   Created by you for you – Leaders from each of our Community Groups were actively involved in designing the topic and content scheduled for their group’s session based upon feedback and input from you, our members....

Sponsorship Mastery Summit - Special Offer & FREE Download!

 Posted on: September 1 2021
  Ready to connect with industry leaders, be on the cutting-edge of sponsorship, build stronger partnerships, and prepare for the future? Then join Sponsorship Mastery for the 3rd Annual Sponsorship Mastery Summit virtually, September 22 – 24, 2021. As a Sports ETA Member, you can attend at the special rate of $395 - that's $100 off General Registration! But only through September 10th! Three quick reasons not to miss out:   LEARN FROM 25 INDUSTRY TRAILBLAZERS, ATTEND 20 SESSIONS, BE ON THE CUTTING-EDGE A wide range of presentations, panels and workshops on timely topics delivered by industry trailblazers, including featured presenter, Scott O'Neil. Scott is one of America’s most admired sports executives having lead NBA, NHL and NFL teams and leagues and has earned him the reputation as a "leader of leaders." He will share his seven principles to keep you present, grounded, and thriving. Plus, you&#...

Earn STS Credit at TEAMS '21

 Posted on: August 31 2021
Are you attending the TEAMS '21 Conference + Expo Sept. 27-30 in Atlantic City, NJ? Don't miss out on the chance to earn 2 STS credits by attending a session led by 4FRONT's VP of Innovation, Brian Gainor! Pushing the Boundaries with Partnerships: Delivering More Power, Value + Purpose Brian Gainor will lead a series of sessions designed to help attendees think big and reimagine their approach to partnerships to drive greater community impact and business results – locally, regionally & nationally. New opportunities to drive measurable value and lift Tips on how to innovate and stay ahead of the curve Strategies to engage communities 365 days per year Ideas for driving new B2B solutions This session is available as part of the Sports Tourism Learning Institute and is open to anyone, regardless of Sports ETA member status.  Date: Tuesday, September 28, 2021 Time: 9:30am - 11:30am  Location: Atlantic City, NJ in conjunction...

Sports ETA and Northstar Meetings Group Announce New Five-Year Partnership

 Posted on: August 24 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com CINCINNATI (August 24, 2021) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new five-year partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s “Annual State of the Industry” research report. Under terms of the new agreement, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo and EsportsTravel Summit — will also become the exclusive provider of content related to media and media relations for Sports ETA educational programming distributed by the association’s Sports Tourism Learning Institute.  The association’s last research report, “2019 State of the Sports Tourism Industry Report in America presented by the Sp...

Sports ETA and Ohio University Partner to offer Masters Certificate in Sports Gambling Education

 Posted on: June 7 2021
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com     Sports ETA and Ohio University Partner to offer  Masters Certificate in Sports Gambling Education   In partnership with Ohio University’s Sports Gambling Education program, Sports ETA is offering its members a new education offering in the fast-moving legalized sports betting industry.  The Masters Certificate in Sports Gambling Education, comprising three online courses, will help sports events and tourism leaders understand the landscape of legalized sports gambling and how to best leverage it. A 15% discount on tuition will be offered to Sports ETA members. To learn more about the program, visit the Sports Tourism Learning Institute. Introductory Webinar: June 10, 3 PM ET For those interested in learning more about the Masters Certificate in Sports Gambling Education, a webinar is being offered on June 10, 3 PM ET. Registration is free and o...

First-Ever STS Graduating Class - Congratulations!

 Posted on: May 18 2021
All of us here at Sports ETA are thrilled to congratulate our first class of Sports Tourism Strategist (STS) graduates! We are excited to share your accomplishments with your industry peers and proud to recognize the commitment you've shown towards your professional education. The Sports Tourism Strategist certification encompasses 32 credit hours of leading-edge sports events and tourism industry education from crisis communications, event management, innovation, sports business analytics, and more. The STS certification is a program of the Sports Tourism Learning Institute, offered by Sports ETA, and is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs. To learn more visit, learn.sportseta.org/about. “Sports ETA congratulates these 35 individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sp...

Join us on Clubhouse: Industry Thought Leaders on the Future of the Biz

 Posted on: April 13 2021
In celebration of April Education Blitz, we wanted to bring together some industry experts to openly discuss the current landscape of the sports events & tourism industry, share learnings and what’s around the corner.

CSEE is retired. What does this mean for you?

 Posted on: April 7 2021
In case you missed it, CSEE has retired. So what does that mean? For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS. For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...

April Education Blitz Happening Now!

 Posted on: April 5 2021
They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute: Business Strategy Certificate Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between. Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting Sports Tourism Basics Certificate Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development. ...
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