By: Jennifer Stoll, PhD, Principal, Stoll Strategies and Research Director for Sports ETA & Tammy Koerte, Senior Research Manager, Longwoods International
Co-published with our partners at Longwoods International, our latest white paper, “The Strong Performance of the Sports Tourism Sector and Rising Resident Sentiment of Sport,” looks at the strength of sports tourism in this post-pandemic world and its support among communities, sports organizations and participants.
First, let’s take a look back at sports tourism. As of 2021, sports events and tourism comprised $39.7 billion in direct spending, $12.9 billion in tax revenue and a total economic impact of $91.8 billion in the U.S., according to Sports ETA data. This bounce back from the pandemic outpaced many other industry sectors, including pharmaceuticals, oil and gas extraction, and others.
In 2021, more than 175 million Americans traveled for sports-related reasons, just 2.6% below the industry peak...
Contact: Jackie Reau
Sports ETA and Northstar Meetings Group Expand Strategic Partnership
CINCINNATI (January 9, 2023) – Sports ETA, the only trade association for the sports events and tourism industry, announced today the expansion of its industry partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s key research products, including the State of the Industry research report.
Under terms of the extension, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo, TEAMS Europe and the EsportsTravel Summit — will continue to be the presenting sponsor of the State of the Industry report, as well as two new studies that will be released in 2023: The Sports ETA Salary Survey and the Sports ETA Facilities ...
In preparation for our lineup of industry-leading in-person events in 2023, Sports ETA is pleased to offer this Call for Speakers for select events. Please read the details carefully and contact Sports ETA with any questions.
This call for proposals is for select Sports ETA’s 2023 in-person events only. Speaking opportunities include the following events:
Facilities Summit (May 7-8, Kansas City, MO)
Symposium (May 8-11, Kansas City, MO)
4S Summit (October 23-25, El Paso, TX)
Please note that a proposal submission in no way guarantees that your submission will be accepted for these or future Sports ETA events.
Quality presentations are paramount to the experience for our members and event attendees. Quality presentations should:
Cover timely and relevant topics related to aspects of the sports events and tourism industry.
Be intended to bring new knowledge and insight to the audience and must not be designed as ...
Happy December! As the year winds down, you may have a little extra time on your hands. Why not put it to good use and invest in yourself as you prepare to tackle 2023?
We've put together the Sports Tourism Fundamentals Series, comprised of three Sports Tourism Learning Institute (STLI) Certificate Playbook courses, that will provide you with a solid foundation in fundamental industry concepts.
1. Hiring new staff?
2. Interested in training your team?
3. Looking to earn STS credits?
4. New to the sports events and tourism industry?
5. Seeking a refresher on industry fundamentals?
This bundle is for you if you answered yes to any of these questions.
Courses included in the Sports Tourism Fundamentals Series:
Introduction to Sports Tourism
This course will provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry’s interworkings and key industry concepts...
CINCINNATI (October 26, 2021) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new partnership with Meeting Professionals International (MPI), the largest meeting planner and event planner industry association worldwide, to share industry events and educational programs for their respective industry members.
Under the terms of the new agreement, Sports ETA and MPI will share thought leadership and content at each of their respective annual conferences (Sports ETA’s Annual Symposium, Women’s Summit, Chief Executive Summit, and 4S Summit and MPI’s World Education Conference and GMID). Additionally, both organizations will share and cross-promote each other’s educational courses and curriculum.
“MPI is a long-time partner of Sports ETA and our sports events and tourism industry,” said Al Kidd, president and CEO of Sports ETA. “We are honored to have such a dedicated part...
The Stoll Report on State-Level Event Funding was designed with you in mind. This debut report serves to bring you up to speed on everything you need to know about the rapidly evolving landscape of state-level event procurement funds while simultaneously serving as an advocacy tool for your organization.
We gathered all the current and relevant information on this topic and put it all in one place, with easy-to-understand insights and expert analysis. The report covers such information as types of event funds, recent fund activity, parameters, types of events for which funds are used, measuring ROI, and much more. It also serves as a benchmark through which future report editions and updates will be measured.
Smartcities & Sport, the world’s leading network connecting cities and sports, will host their annual summit in Lausanne, the Olympic Capital this October 24-26. The summit will gather 300+ participants including sports cities and international federations.
Our partnership with Smartcities & Sport, allows Sports ETA’s members to benefit from a 20% reduction on the summit registration fee.
To register, click HERE (the discount is auto-applied when using this link).
Here is more information about the summit 2022.
ICYMI: Last week, on September 21st, Destinations International and Tourism Economics provided an overview and refresher on the EIC tool. If you were unable to join the webinar, you didn't miss out. You can access the recording here in DI's Online Learning Center: Back to the Basics of the Event Impact Calculator (EIC)
As a reminder, Sports ETA members receive free access to all DI webinars and webinar recordings. If you do not already have a DI account set up, you will be required to set up an account in order to access the recording. It's free and easy to do. Click here to create an account. Once you have created your account, you will use those credentials for webinar recordings and when registering for future DI webinars and educational offerings.
Just use the code SPORTSETA.
ACCESS WEBINAR RECORDING
If you have any questions or difficulties registering, please email firstname.lastname@example.org.
Are you attending the TEAMS '22 Conference + Expo, October 24-27 in Oklahoma City, OK? Don't miss out on the chance to earn four (4) STS credits by attending a session led by our very own, Dr. Jennifer Stoll, Sports ETA, Research and Education.
Beyond Economic Impact: How to Leverage Sports Events and Tourism to Build Community Value
Join Dr. Jennifer Stoll, Sports ETA, as she provides a detailed overview of the role sports events and tourism plays in destinations, as well as simple ways to measure and communicate this impact in order to demonstrate value to local markets in terms they can understand. Whether you are a destination representative looking to gain community understanding of your work, a rights holder desiring to achieve an increased appreciation for what your event brings to a market, or an industry supplier curious about how to support this industry mindset shift, this course is for you! The course will include real-world examples and ca...
Contact: Jackie Reau
(513) 708-5822 | email@example.com
VP of Communications, Destinations International
1 (202) 835-4202 I firstname.lastname@example.org
Sports ETA and Destinations International create strategic partnership
to elevate sports events and tourism education and advocacy in America
CINCINNATI (August 8, 2022) – Sports Events and Tourism Association (Sports ETA), the professional trade association for the sports events and tourism industry, and Destinations International, the world’s largest resource for official destination organizations and convention and visitors bureaus (CVBs), today announced a new two-year partnership with a focus on educational programming and industry research.
The sports events and tourism industry is one of the largest sectors in the travel and tourism industry. According to Sports ETA’s annual State of the Industry Report, the sports tourism sector&rsqu...