ACTIVATE & ENGAGE YOUR TEAM IN 2021

 Posted on: January 21 2021
Are you still thinking about how to get your team motivated in the new year? Game On Nation is offering a free virtual masterclass on February 3rd at 11:30 am EST, sharing the same game-based tactics they’ve used to inspire exec teams at NASCAR, Pirates, Grizzlies, Deloitte, and Merck. Register for Techniques to Transform: How to Activate and Engage your Team in 2021 at https://levelup.gameonnation.com/masterclass Game On: Techniques to Transform

Sports ETA announces dates for 2021 programs

 Posted on: December 1 2020
Women’s Summit: March 31 - April 2, 2021 hosted in San Antonio, Texas Sports Facilities Summit: April 26-27, 2021 in Birmingham, Alabama  Symposium: April 26-29, 2021 in Birmingham, Alabama 4S Summit: October 19-21, 2021 in El Paso, Texas The Sports Events & Tourism Association (Sports ETA) announced today its 2021 slate of programs, which includes four signature events designed to bring the national membership and sports events and tourism industry leaders together for educational and networking opportunities. The Women’s Summit, planned for March 31-April 2 hosted in San Antonio, Texas, is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Attendees will take away tools and resources to elevate their personal brand and become more valuable to their organization. Registration is open now: https://www.sportseta.org/events/womens-summit The Sports ETA Symposium, which will be...

Sports ETA Launches Sports Tourism Learning Institute

 Posted on: November 16 2020
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA Launches Sports Tourism Learning Institute Sports Tourism Analytics Certificate Kicks Off As First Course Offering CINCINNATI (November 16, 2020) - The Sports Tourism Learning Institute, the education hub for Sports ETA, will serve as the leading resource for the sports events and tourism industry. Curriculum will include topical webinars (called “Power Plays”), industry certificate courses (called “Certificate Playbook” courses), and future expanded credential programs (called “Front Office Education”).   Sports ETA is partnering with 4FRONT, a leading sports innovation consultancy, to offer the Sports Tourism Analytics Certificate, beginning November 16 as part of the organization’s Sports Tourism Learning Institute. The Sports Tourism Analytics Certificate will take a deep dive into utilizing analytics to solve challenges and develop strategies i...

2019 State of the Industry Report Summary

 Posted on: September 23 2020
In a recent study conducted by the Sports Events and Tourism Association, research showed U.S. sports travelers, event organizers and venues spent a total of $45.1 billion in 2019, an increase of over 5 percent from the previous year, generating $103.3 billion in direct, indirect and induced business sales, according to the 2019 State of the Sports Tourism Industry Report in America. From 2015 to 2019, sports tourism spending increased 16.7%. The study conducted calculated three distinct types of impact: direct, indirect, and induced, calculating the levels of impact for sales, jobs, wages, and taxes. By monitoring the sports tourism economy, policymakers can produce future funding plans and prioritize sector development. Sports Travelers: Nearly 180 million people traveled to a sports event in the U.S. in 2019 either as a participant or spectator, which generated 69 million room nights. The study found this was an increase of more than 10 million people since 2015, who are spend...

Member Benefits: Webinars

 Posted on: May 26 2020
Webinars have become a great tool for the sports tourism industry during the COVID-19 pandemic. It gives people the opportunity to interact and learn from their peers, all while safely practicing social distancing. Sports ETA has been doing webinars for years, but these webinars are more important than ever. These webinars cover topics for all member organizations - destinations, rights holders, and industry partners. Sports ETA has you covered. Just this past week, Sports ETA hosted industry leaders and members on webinars focused on the recovery process following the pandemic, young professionals in the industry, and events to look forward to in 2021 and beyond. See what webinars Sports ETA has coming up here. See previous Sports ETA webinars here. Do you have an idea for a future webinar? Let us know at info@sportseta.org.

Sports ETA to launch Sports Tourism Innovation Certificate in partnership with 4FRONT

 Posted on: April 27 2020
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA to launch Sports Tourism Innovation Certificate in partnership with 4FRONT CINCINNATI (April 27, 2020) – Sports ETA, the only trade association for the sport tourism industry, is partnering with 4FRONT, a leading sports innovation consultancy, to offer the Sports Tourism Innovation Certificate, beginning this spring. The four-part Innovation Certificate will provide a virtual learning opportunity for participants to think strategically, boldly, creatively and differently about their organization’s business. Each session will consist of a customized presentation, which will last approximately 45-50 minutes, with the remaining time for Q&A. Sessions will be hosted live & also recorded and available online. The course will be delivered to attendees in four 1-hour sessions over a four-week period (May 6 - May 27). Registration is open, www.sportseta.org/education/sports-touri...

No April Fools Joke Here -- CSEE is Coming To You!

 Posted on: April 1 2020
Mark your calendar, Sports ETA education is coming to YOU! Registration is extended, and ANYONE – regardless of whether you are currently enrolled in the CSEE program – can participate. CSEE Courses scheduled for Monday, April 20 in Kansas City are moving to a virtual format: Performance Mindset™ (Symposium Afternoon CSEE Course)* Now being held in a 3-part webinar series on the following dates and times: Monday, April 13 from 3-4 pm EST Monday, April 20 from 3-4 pm EST Monday, April 27 from 3-4 pm EST If you already registered for this course, your registration will be automatically rolled to the online format. If you have not registered, you can do so here ($400 member rate applies). All participants will now also receive access to Vision Pursue’s Performance Mindset™ program and if completed, will earn a Mindset certificate under Sports ETA’s new Sports Tourism Learning Institute. Must atte...

Sports ETA Comes To You - A Weekly Webinar Series For Our Members

 Posted on: March 20 2020
As we navigate these challenging times, Sports ETA is offering a series of free webinars led by the leadership of the organization. Below is the first week’s schedule. Stay tuned for future webinars. Sports ETA and Industry Update Tuesday, March 24, 2020 2:00 p.m. ET - 3:00 p.m. ET Panelists Include:  Al Kidd, President & CEO, Sports ETA Dr. Jennifer Stoll, Research and Education, Sports ETA Janis Burke, CEO, Harris County - Houston Sports Authority/Chair, Sports ETA Janis Ross, CSEE, CMP, VP of Events & Experiences, Sports ETA In this session, the panel will provide an industry update amid the COVID-19 outbreak and how Sports ETA will provide resources for its membership during this time. View Recording Creating and Communicating New Business Solutions in a Crisis Wednesday, March 25, 2020 1:00 p.m. ET - 2:00 p.m. ET Led by Jackie Reau, CEO, Game Day Communication In these uncertain times surrounding COVID-19, we will discuss how...

Top 10 Trends to Watch in 2020

 Posted on: December 30 2019
As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA: 10. Continued growth in the sports department of Destination Marketing Organizations. More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City. 9. The increasing role of parks and recreation departments in sports events and tourism initiatives. Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...

How to navigate being new to the Sports Tourism world

 Posted on: December 4 2019
Being new to this industry is intimidating, right? You have seasoned vets who seem to know everyone and then there is you – brand new and ready to make connections. But how? Here are a couple of tips and tricks I hope will help as you navigate being a “newbie” in this industry!  Go to the Sports ETA 4S Summit. Aside from the fact that you get to learn from some of the greatest leaders in our industry, this event is also one of the best opportunities to meet people. It’s smaller than the Symposium and is a completely education-based conference, making it your best opportunity for networking with colleagues. This is your chance to learn best practices and pick the brains of people who have walked in your shoes.     ASK THE QUESTION. This industry is built on relationships between clients and peers. With that being said, we can be each other’s greatest resource. You are learning the industry and it’...
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