Looking to earn credits toward your STS designation? Maybe you need credits to maintain your STS. Or maybe you have never taken an STS course before and are ready to start. Either way, we have a live STS course offering taking place during TEAMS ’23.
The course will start at 8:30 AM ET on October 3 and will be led by Michael Prince, the president and CEO of USPA Global Licensing.
Prince will dive into the topic of branding and global licensing from the perspective of the U.S. Polo Association, which has mastered the practice.
Sports ETA members can register online HERE or by clicking the image below.
Non-Sports ETA members should email firstname.lastname@example.org for more info and to get registered.
At the heart of our industry, we understand the importance of staying ahead of the game, adapting to trends, and embracing innovation. That's precisely what the 4S Summit is designed for - to empower you with top-notch education and insights that will set you apart.
Here's a sneak peek into what awaits you at the 4S Summit:
The Tony the Tiger Sun Bowl: More than just a football game
Headed into it's 90th edition, the Tony the Tiger Sun Bowl is more than just a football game pairing up top ACC and Pac-12 teams. The game is woven into the fabric of El Paso, starting as a benefit to underprivileged children by the local Kiwanas Club, has grown into a historical mainstay across the college football landscape. Hear a deep dive into the Tony the Tiger Sun Bowl history from its Executive Director, Bernie Olivas, and learn about the shifting landscape of intercollegiate athletics and how it impacts our role in the sports events and tourism industry.
Contact: Jackie Reau, Game Day
(513) 708-5822 | email@example.com
KANSAS CITY, MO (May 10, 2023) -- More than 20 sports events and tourism professionals were honored today at the Sports ETA Symposium for the completion of their Sports Tourism Strategist (STS) certification program, which is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs.
“Sports ETA congratulates these individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sports Tourism Strategist designation,” said Al Kidd, President & CEO of Sports ETA.
The 2023 Sports Tourism Strategist Graduates are:
Dana Baldwin, STS, Louisville Tourism
Evan Bauerle, STS, Sports Salt Lake
Brandon Black, STS, Go Gaston
Patrick Coit, STS, Meet Boston
Lynnette Davis, STS, Greater Birmingham Convention & Visitors...
By: Jennifer Stoll, PhD, Principal, Stoll Strategies and Research Director for Sports ETA & Tammy Koerte, Senior Research Manager, Longwoods International
Co-published with our partners at Longwoods International, our latest white paper, “The Strong Performance of the Sports Tourism Sector and Rising Resident Sentiment of Sport,” looks at the strength of sports tourism in this post-pandemic world and its support among communities, sports organizations and participants.
First, let’s take a look back at sports tourism. As of 2021, sports events and tourism comprised $39.7 billion in direct spending, $12.9 billion in tax revenue and a total economic impact of $91.8 billion in the U.S., according to Sports ETA data. This bounce back from the pandemic outpaced many other industry sectors, including pharmaceuticals, oil and gas extraction, and others.
In 2021, more than 175 million Americans traveled for sports-related reasons, just 2.6% below the industry peak...
Contact: Jackie Reau
Sports ETA and Northstar Meetings Group Expand Strategic Partnership
CINCINNATI (January 9, 2023) – Sports ETA, the only trade association for the sports events and tourism industry, announced today the expansion of its industry partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s key research products, including the State of the Industry research report.
Under terms of the extension, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo, TEAMS Europe and the EsportsTravel Summit — will continue to be the presenting sponsor of the State of the Industry report, as well as two new studies that will be released in 2023: The Sports ETA Salary Survey and the Sports ETA Facilities ...
In preparation for our lineup of industry-leading in-person events in 2023, Sports ETA is pleased to offer this Call for Speakers for select events. Please read the details carefully and contact Sports ETA with any questions.
This call for proposals is for select Sports ETA’s 2023 in-person events only. Speaking opportunities include the following events:
Facilities Summit (May 7-8, Kansas City, MO)
Symposium (May 8-11, Kansas City, MO)
4S Summit (October 23-25, El Paso, TX)
Please note that a proposal submission in no way guarantees that your submission will be accepted for these or future Sports ETA events.
Quality presentations are paramount to the experience for our members and event attendees. Quality presentations should:
Cover timely and relevant topics related to aspects of the sports events and tourism industry.
Be intended to bring new knowledge and insight to the audience and must not be designed as ...
Happy December! As the year winds down, you may have a little extra time on your hands. Why not put it to good use and invest in yourself as you prepare to tackle 2023?
We've put together the Sports Tourism Fundamentals Series, comprised of three Sports Tourism Learning Institute (STLI) Certificate Playbook courses, that will provide you with a solid foundation in fundamental industry concepts.
1. Hiring new staff?
2. Interested in training your team?
3. Looking to earn STS credits?
4. New to the sports events and tourism industry?
5. Seeking a refresher on industry fundamentals?
This bundle is for you if you answered yes to any of these questions.
Courses included in the Sports Tourism Fundamentals Series:
Introduction to Sports Tourism
This course will provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry’s interworkings and key industry concepts...
CINCINNATI (October 26, 2021) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new partnership with Meeting Professionals International (MPI), the largest meeting planner and event planner industry association worldwide, to share industry events and educational programs for their respective industry members.
Under the terms of the new agreement, Sports ETA and MPI will share thought leadership and content at each of their respective annual conferences (Sports ETA’s Annual Symposium, Women’s Summit, Chief Executive Summit, and 4S Summit and MPI’s World Education Conference and GMID). Additionally, both organizations will share and cross-promote each other’s educational courses and curriculum.
“MPI is a long-time partner of Sports ETA and our sports events and tourism industry,” said Al Kidd, president and CEO of Sports ETA. “We are honored to have such a dedicated part...
The Stoll Report on State-Level Event Funding was designed with you in mind. This debut report serves to bring you up to speed on everything you need to know about the rapidly evolving landscape of state-level event procurement funds while simultaneously serving as an advocacy tool for your organization.
We gathered all the current and relevant information on this topic and put it all in one place, with easy-to-understand insights and expert analysis. The report covers such information as types of event funds, recent fund activity, parameters, types of events for which funds are used, measuring ROI, and much more. It also serves as a benchmark through which future report editions and updates will be measured.
Smartcities & Sport, the world’s leading network connecting cities and sports, will host their annual summit in Lausanne, the Olympic Capital this October 24-26. The summit will gather 300+ participants including sports cities and international federations.
Our partnership with Smartcities & Sport, allows Sports ETA’s members to benefit from a 20% reduction on the summit registration fee.
To register, click HERE (the discount is auto-applied when using this link).
Here is more information about the summit 2022.