2025 4S Summit Education Sessions

Wednesday, September 24

  10:00 AMRights Holder Track: Intros & Round Table Discussions
September 24, 2025, 10:00 AM - 11:20 AM
Start the conversation by getting to know your fellow rights holders through a round of brief introductions. Then, dive into interactive round table discussions...
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  10:00 AMSponsorship Track: Intros & Round Table Discussions
September 24, 2025, 10:00 AM - 11:20 AM
Kick off this interactive session with introductions from sponsorship professionals across the industry. Then, dive into round table discussions centered...
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  10:00 AMSales Track: Sales Professionals Intros & Round Table Discussions
September 24, 2025, 10:00 AM - 11:20 AM
Kick off this dynamic session with brief introductions from fellow sales professionals before diving into a series of engaging round table discussions....
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  10:00 AMStrategies Track: Professionals Intros & Round Table Discussions
September 24, 2025, 10:00 AM - 11:20 AM
Connect with fellow strategy professionals in this interactive session designed for meaningful dialogue and idea exchange. We'll begin with brief introductions...
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  10:00 AMServices Track: Service Professionals Intros & Round Table Discussions
September 24, 2025, 10:00 AM - 11:20 AM
Join your fellow service professionals for a collaborative session designed to spark connection and conversation. We'll begin with brief introductions...
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  11:30 AMRights Holder Track: How Accessibility & Equity Expands Sports Outreach
September 24, 2025, 11:30 AM - 12:15 PM
The planning, design, financing, and construction of the premier adaptive boating center in the country provides many lessons about the challenges and...
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  11:30 AMSponsorship Track: Major Trends Reshaping the Sports Sponsorship in 2025
September 24, 2025, 11:30 AM - 12:15 PM
The sports sponsorship landscape is evolving rapidly, especially in ways that align with strategic interests in equity, innovation, and youth outreach. *...
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  11:30 AMSales Track: Are You Ready for 2029?
September 24, 2025, 11:30 AM - 12:15 PM
This year, 2025, marks the 35th anniversary of the Americans With Disabilities Act, a comprehensive law that prohibits discrimination against people...
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  11:30 AMStrategies Track: Building a Community Following
September 24, 2025, 11:30 AM - 12:15 PM
Expertise on how the Annapolis Blues organization worked with the local community to gain support during various developmental stages. Key collaborations...
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  11:30 AMServices Track: From Vision to Victory: Rights Holders Share Keys to Event Success
September 24, 2025, 11:30 AM - 12:15 PM
Join this dynamic panel of seasoned Rights Holders as they offer firsthand insights into what it takes to execute standout events. From essential coordination...
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  1:45 PMRights Holder Track: Fields, Courts, and Collaboration
September 24, 2025, 1:45 PM - 2:30 PM
Behind every great sports event is a team that can program spaces to inspire athletes, engage communities, and meet customer needs. In this panel, industry...
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  1:45 PMSponsorship Track: NIL 2.0: Where Sponsorship Meets College Student-Athletes
September 24, 2025, 1:45 PM - 2:30 PM
As Name, Image, and Likeness (NIL) continues to evolve, athletic departments and corporate sponsors are rewriting the playbook on partnerships. Join Tiffany...
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  1:45 PMSales Track: Selling the Farm
September 24, 2025, 1:45 PM - 2:30 PM
Minor league sports are more than just games - they’re about building connections, driving revenue, and creating unforgettable fan experiences. In...
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  1:45 PMStrategies Track: The Cultural Personality of Place: Turning Assets Into Events
September 24, 2025, 1:45 PM - 2:30 PM
Every destination has a cultural personality. Maybe yours is shaped by history, geography, or the spirit of the people who live there. The key is learning...
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  1:45 PMServices Track: Sustainability Best Practices for Sports Events
September 24, 2025, 1:45 PM - 2:30 PM
In the “Services” track which will consist of Service Directors, Managers and Coordinators from Sports Commissions and Destination Marketing...
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  2:45 PMSales & Services Track: Stronger Together: Unlocking the Power of Collaboration in Sports Organizations
September 24, 2025, 2:45 PM - 3:30 PM
In this session, we’ll explore how strategic partnerships across organizations can unlock new levels of innovation, amplify marketing impact, and...
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  2:45 PMRights Holder Track: Working with Colleges for Events
September 24, 2025, 2:45 PM - 3:30 PM
Colleges and universities can offer top-tier venues, built-in fan bases, and valuable community connections, but navigating campus policies and partnerships...
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  2:45 PMSponsorship Track: From Purpose to Partnerships: Building a Sustainable Brand Through Innovation, Community & Creative Sponsorship
September 24, 2025, 2:45 PM - 3:30 PM
What does it take to launch a purpose-driven brand in today’s competitive sports and lifestyle market? For Alan Guyan, Founder and CEO of Made Plus,...
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  3:45 PMSales, Strategies, & Services Track: Working with International Federations: A Five Star Case Study
September 24, 2025, 3:45 PM - 4:30 PM
Explore the art of selling to and servicing international federations, and how their needs and expectations differ from domestic national governing bodies...
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  3:45 PMRights Holder Track: From Pat-Downs to AI: How the Evolution of Technology is Transforming Venue Safety and Security
September 24, 2025, 3:45 PM - 4:30 PM
This presentation examines the evolution of security at spectator sports and live events, retracing the journey from traditional hands-on screening to...
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  3:45 PMSponsorship Track: Leveraging NFL Player NIL in Sponsorship and Strategy
September 24, 2025, 3:45 PM - 4:30 PM
The NFLPA builds relationships with companies that seek strategic alignment with NFL Players. We'll discuss how player name, image and likeness are leveraged...
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Thursday, September 25

  9:25 AMRights Holder Track: Round Table Discussions
September 25, 2025, 9:25 AM - 10:30 AM
Keep the momentum going! In this fast-paced round table session, you’ll roll up your sleeves and dive into real-world challenges, bold ideas, and...
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  9:25 AMSponsorship Track: Round Table Discussions
September 25, 2025, 9:25 AM - 10:30 AM
Keep the momentum going with focused round table discussions tackling today’s biggest sponsorship challenges and opportunities. Collaborate with...
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  9:25 AMSales Track: Sales Professionals Round Table Discussions
September 25, 2025, 9:25 AM - 10:30 AM
Keep the energy alive as you dive deeper into targeted round table discussions designed to tackle real sales challenges and unlock new opportunities. Collaborate...
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  9:25 AMStrategies Track: Strategy Professionals Round Table Discussions
September 25, 2025, 9:25 AM - 10:30 AM
Keep the conversation going with focused round tables that dig deeper into strategic challenges and breakthrough solutions. Collaborate with peers to refine...
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  9:25 AMServices Track: Service Professionals Round Table Discussions
September 25, 2025, 9:25 AM - 10:30 AM
Dive deeper into collaborative round table discussions where service professionals tackle real-world challenges and share breakthrough solutions. Exchange...
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  10:40 AMSales & Services Track: The Art of the Site Visit
September 25, 2025, 10:40 AM - 11:25 AM
  A successful site visit can make or break a bid. In this dynamic panel discussion, industry experts will explore how to elevate your approach to...
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  10:40 AMRights Holder Track: From Events to Experiences: How Rights Holders Maximize Value of Events
September 25, 2025, 10:40 AM - 11:25 AM
Events are no longer just about the game — they’re about the full experience. Fans today expect more than competition; they want seamless access,...
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  10:40 AMSponsorship Track: Building a Brand
September 25, 2025, 10:40 AM - 11:25 AM
In the competitive world of sponsorships, a strong brand is your greatest asset. Join John Minadakis, co-owner of Jimmy’s Famous Seafood and...
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  10:40 AMStrategies Track: Connecting Events to Community Benefit: The Role of the EIC
September 25, 2025, 10:40 AM - 11:25 AM
Securing community and government support is essential to the success and long-term viability of any event. Effectively communicating the comprehensive...
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