2024 4S Summit Education Sessions

Tuesday, November 12

  4:30 PMWomen’s Community Group Meet Up
November 12, 2024, 4:30 PM - 5:45 PM
Calling all ladies! Before the Welcome Party, please join us for a fun and casual Happy Hour to connect, network, and energize together. Let's celebrate...
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  5:15 PMFirst Time Attendee Meet & Greet
November 12, 2024, 5:15 PM - 5:45 PM
New to the 4S Summit? Join us at the First Time Attendee Meet & Greet, where industry veterans, mentors, and first-timers come together to connect...
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  5:45 PMTransportation
November 12, 2024, 5:45 PM -
Transportation will be provided from The Westin Chattanooga to the Welcome Reception at Whiskey Thief. BUSSES TO WELCOME RECEPTION The first bus departs...
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  6:00 PMWelcome Reception
November 12, 2024, 6:00 PM - 7:30 PM
Welcome Reception presented by Play Tennessee at Whiskey Thief.  Transportation will be provided from The Westin Chattanooga....
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Wednesday, November 13

  8:30 AMBreakfast Keynote: Industry Insights and Leadership Perspectives
November 13, 2024, 8:30 AM - 9:45 AM
Join us for a compelling opening session at the 4S & Rights Holder Summit, featuring two of the most influential leaders in the Tennessee sports tourism...
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  10:00 AMPartnering For Success (Sales Focus)
November 13, 2024, 10:00 AM - 10:45 AM
Sports ETA 2024 Award Winner, Rutherford County CVB, presents a case study on their award-winning program. Rutherford County CVB partnered with Tennessee...
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  10:00 AMAmplifying Sport Experience Through Wellness (Strategies Focus)
November 13, 2024, 10:00 AM - 10:45 AM
The $5.5 trillion wellness industry is rapidly growing, and there is an opportunity for rights holders and sports tourism organizations to take the lead...
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  10:00 AMServices: Connection and Engagement
November 13, 2024, 10:00 AM - 10:45 AM
Effective communication is the lifeblood of successful sports tourism. Industry experts will explore the critical role of communications in delivering...
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  10:00 AMUnleash the Power of Community Partnerships: Leveraging Your Local Sports Teams for Maximum Impact (Sponsorship Focus)
November 13, 2024, 10:00 AM - 10:45 AM
In this engaging session, you will hear how the Chattanooga Lookouts, Chattanooga's Double-A Minor League Baseball Team, partners with Chattanooga Sports...
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  10:00 AMUnlocking the Power of Partnership: Navigating Partnership with DMOs (Rights Holders)
November 13, 2024, 10:00 AM - 10:45 AM
Description: Exclusively designed for Rights Holder members who are eager to explore best practices for developing partnerships with Destination Marketing...
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  11:00 AMAI Uncovered: How It Works and Its Future in Hospitality, Tourism, and Marketing
November 13, 2024, 11:00 AM - 11:45 AM
Artificial Intelligence (AI) has become one of the hottest topics in business history ... but what is it really, and how does it work? Through an approachable...
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  12:15 PMLunch Keynote
November 13, 2024, 12:15 PM - 1:30 PM
Speaker Bio: John Prater  President, Praters Inc.      John Prater founded Praters Inc. in 1990 to provide gym floor services...
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  1:45 PMRound Table Discussion: Mentoring & Young Professionals - What I Wish I Knew When I Started in This Industry - Part 1
November 13, 2024, 1:45 PM - 2:30 PM
Are you a newcomer to the thrilling world of sports events and tourism? Join us for an enlightening round table discussion where seasoned professionals...
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  1:45 PMRound Table Discussion: Services
November 13, 2024, 1:45 PM - 2:30 PM
Back by popular demand, our round table sessions are the talk of the Summit! This is your chance to dive deep into the world of destination sports services....
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  1:45 PMRound Table Discussion: Sponsorship
November 13, 2024, 1:45 PM - 2:30 PM
Back by popular demand, our round table sessions are the talk of the Summit! Whether you're a seasoned pro or just starting to dip your toes in the sponsorship...
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  1:45 PMRound Table Discussion: Strategies
November 13, 2024, 1:45 PM - 2:30 PM
Back by popular demand, our round table sessions are the talk of the Summit! This session is all about getting the creative juices flowing when it comes...
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  1:45 PMRound Table Discussion: Rights Holders
November 13, 2024, 1:45 PM - 2:30 PM
Back by popular demand, our round table sessions are the talk of the Summit!  Picture a roomful of sports professionals, swapping stories, sharing...
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  2:45 PMElevating Your Sports Services with Exceptional Volunteer Management (Services Focus)
November 13, 2024, 2:45 PM - 3:30 PM
Unlock the full potential of your sports services efforts by mastering the art of volunteer management. This insightful session will equip you with the...
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  2:45 PMDeveloping Your Strategic Business Plan (Strategies Focus)
November 13, 2024, 2:45 PM - 3:30 PM
In today's rapidly evolving business landscape, a well-crafted strategic plan is the cornerstone of success. This insightful session will equip sports...
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  2:45 PMQuantifying the Impact of Sports Events in Your Communities (Sales Focus)
November 13, 2024, 2:45 PM - 3:30 PM
The impact of sports events on our communities and destinations has never been more significant, and it continues to grow exponentially. While there’s...
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  2:45 PMEngage, Persuade, Succeed: Developing a Compelling Presentation that Resonates with your Audience
November 13, 2024, 2:45 PM - 3:30 PM
In "Engage, Persuade, Succeed: Developing a Compelling Presentation That Resonates with Your Audience", attendees will explore key strategies for creating...
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  2:45 PMBest Practices in Sustainable Sports Event Management (Rights Holders)
November 13, 2024, 2:45 PM - 3:30 PM
Sustainability is increasingly becoming one of the most critical factors in hosting sports events, as organizers and communities alike seek to minimize...
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  3:45 PMRound Table Discussion: What I Wish I Knew When I First Started in the Sports Tourism Industry - Part 2
November 13, 2024, 3:45 PM - 4:30 PM
The conversation continues as you are given a chance to ask questions and gain insights at individual round table discussion tables. Learn from your peers...
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  3:45 PMRound Table Discussion: Services
November 13, 2024, 3:45 PM - 4:30 PM
Back by popular demand, our round table sessions are the talk of the Summit! This is your chance to dive deep into the world of destination sports services....
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  3:45 PMRound Table Discussion: Sponsorship
November 13, 2024, 3:45 PM - 4:30 PM
Back by popular demand, our round table sessions are the talk of the Summit! Whether you're a seasoned pro or just starting to dip your toes in the sponsorship...
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  3:45 PMRound Table Discussion: Strategies
November 13, 2024, 3:45 PM - 4:30 PM
Back by popular demand, our round table sessions are the talk of the Summit! This session is all about getting the creative juices flowing when it comes...
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  3:45 PMRound Table Discussion: Rights Holders
November 13, 2024, 3:45 PM - 4:30 PM
Back by popular demand, our round table sessions are the talk of the Summit!  Picture a roomful of sports professionals, swapping stories, sharing...
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  5:00 PMWednesday Night Mixer
November 13, 2024, 5:00 PM - 6:00 PM
Before you leave for dinner, enjoy a hosted mixer at the Westin Outdoor Terrace. Sponsored by Panama City Beach, this is a chance to debrief a full day...
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Thursday, November 14

  8:00 AMBreakfast Keynote
November 14, 2024, 8:00 AM - 9:15 AM
Start the day with inspiration and a delicious breakfast featuring a special address by Chris McKee, President & COO of McKee Foods. Known for their...
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  9:30 AMSmall City - Big Results (Sales Focus)
November 14, 2024, 9:30 AM - 10:15 AM
Join 2024 Sports ETA Award Winner, Visit Dothan, for a case study presentation on their award-winning entry. The NFL FLAG Super Regionals welcome teams...
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  9:30 AMThe 5th "S": Sustainability (Services and Strategies Focus)
November 14, 2024, 9:30 AM - 10:15 AM
Explore how sustainability is evolving into the crucial '5th S' alongside Strategies, Sales, Services, and Sponsorships. This session introduces practical...
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  9:30 AMThe Art of Fundraising & Raising Funds (Sponsorship Focus)
November 14, 2024, 9:30 AM - 10:15 AM
Join the University of Tennessee Chattanooga Vice Chancellor and Director of Athletics and General Manager of Mocs Sports Properties as they present their...
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  9:45 AMLessons Learned from Hosting Major Sporting Events (Rights Holders)
November 14, 2024, 9:45 AM - 10:15 AM
Join Brian Myrick, one of the most experienced race directors in America, as he shares invaluable insights from nearly a decade of promoting one of the...
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  10:30 AMRound Table Discussions: SMID Community Group
November 14, 2024, 10:30 AM - 11:15 AM
Join the SMID Community Group leaders as they lead round table discussions specific to our small to mid market destination members.
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  10:30 AMRound Table Discussion: Services
November 14, 2024, 10:30 AM - 11:15 AM
Back by popular demand, our round table sessions are the talk of the Summit! This is your chance to dive deep into the world of destination sports services....
Read More
  10:30 AMRound Table Discussion: Strategies
November 14, 2024, 10:30 AM - 11:15 AM
Back by popular demand, our round table sessions are the talk of the Summit! This session is all about getting the creative juices flowing when it comes...
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  10:30 AMRound Table Discussion: Sales
November 14, 2024, 10:30 AM - 11:15 AM
Back by popular demand, our round table sessions are the talk of the Summit! Whether you're a seasoned pro or just starting out in sales, this session...
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  10:30 AMRound Table Discussions: Rights Holders
November 14, 2024, 10:30 AM - 11:15 AM
Back by popular demand, our round table sessions are the talk of the Summit!  Picture a roomful of sports professionals, swapping stories, sharing...
Read More