Sports ETA announces exclusive partnership with WISe Wellness Guild to introduce new health and wellness educational offerings for members

 Posted on: June 5 2024
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New collaboration will connect members to the $4.5 trillion health and wellness industry

CINCINNATI (June 5, 2024) – Sports ETA, the only trade association for the sports events and tourism industry, announced today an exclusive partnership with WISe Wellness Guild, a consultancy and network of wellness brands, experts and resources, to provide a new suite of educational offerings for the membership of Sports ETA. The new initiative will be called Sports ETA Health & Wellness.

“At Sports ETA, one of our primary objectives is to discover and share industry innovations, and this year, we have uncovered numerous members creating incredible Health and Wellness initiatives in their communities,” said John David, President & CEO of Sports ETA. “Together with WISe Wellness Guild, we will unveil a suite of educational offerings showcasing opportunities to diversify how you support your community and leverage the thriving $4.5 trillion Health and Wellness industry.”

“Our collaboration with Sports ETA will drive community impact and engagement among their member destinations across the country,” said Stevi Carr, CEO of WISe Wellness Guild. “Our suite of offerings will be catered to cities and destinations who want to build wellness programs and new tourism resources.”

According to Carr, “Wellness tourism, driven by individuals seeking to maintain or enhance personal well-being, is growing at over 12% year-over-year. Destination Marketing and Sports Tourism Organizations can curate wellness resources within their communities to attract new visitors.”

Additionally, these organizations can partner to support the retention of high-performing individuals in their regions. By supporting corporate wellness initiatives, these partnerships can align with retention and engagement efforts while boosting local economies. 

“When regions focus on wellness, all boats rise,” said David. “Aligning community engagement with wellness strategies benefits underserved communities and promotes investment in the city.”

Sports ETA members can learn more about the benefits of the program here.

About Sports ETA
As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. Sports ETA is committed to the success of more than 750 member organizations and 2,400 sports event professionals. We promise to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members to protect the integrity of the sports events and tourism industry.  For more information, visit

About WISe
WISe Wellness Guild is a consultancy and network of wellness brands, experts and resources aimed at helping humans thrive. We build healthy cities, brands and experiences to support the advancement of community impact and engagement. WISe was founded in 2019 by Stevi Gable Carr, a former Senior leader in CPG and Healthcare industries and current executive coach (ICF, IOC Harvard McLean Medical School) for high performing leaders. Stevi is a 35x keynote speaker and co-host iHeart Radio Wellness Wednesdays and has been awarded for her leadership in wellness strategies, including Business Courier's 40 Under 40, Women Who Mean Business and P&G Global Alumni Network's Visionaries Under 40. WISe Wellness Guild offers strategic consulting, market intelligence, brand experience and leadership engagement.  Key partners like Kroger Wellness Festival, P&G, TH Foods, Paycor, Gardenuity and Necco are just a few of the over 600+ businesses across all 50 states, nine countries that contribute to the rapidly growing $4.5 trillion wellness industry. Learn more at

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