Renewing a Dallas Football Tradition

 Posted on: August 21 2019
With the school year getting started for many across the country, the Dallas Sports Commission is gearing up for the Cotton Bowl Stadium Prep Showcase. The 4th annual event will pin eight of the top Dallas-area 6-A football programs against each other. It’s known that Texans love their high school football and this Showcase highlights that love. Seven of the eight teams competing this year made it to the playoffs in 2018. One of the most highly anticipated games for the 2019 season is when Denton Guyer takes on Cedar Hill. Both teams are ranked in the Top 10 of The Dallas Morning News’ pre-season All-Area Top 25. The Cotton Bowl Stadium Prep Showcase happens September 6 and 7. Good luck to all the teams and the Dallas Sports Commission. View full press release from Dallas Sports.

Ruston, Louisiana welcomes baseball tournament to new sports complex

 Posted on: August 5 2019
Ruston, Louisiana celebrated the opening of its new sports complex by hosting a baseball tournament. Dixie Youth World Series is wrapping up its two-week-long event which brought it nearly 80 teams. The Ruston Sports Complex sits on 185 acres in North Louisiana. When completed, the Convention and Visitors Bureau says it will have facilities for baseball, softball, tennis, soccer, and football on 36 fields and 16 turf fields. Additional plans include an indoor facility for basketball and volleyball tournaments, as well as dance and cheer competitions. This new complex is expected to bring a $1.2 billion economic impact to the Ruston and Lincoln parishes. It already started with the Dixie Youth World Series. The baseball tournament secured more than 5,000 overnight stays. “This is an economic boom for our city and for entire North Louisiana,” says City of Ruston Mayor Ronny Walker. “Entire North Louisiana is benefitting from this tournament and will benefit in ...

Westfield Indiana Grand Park brings in massive amounts of youth league sports

 Posted on: July 17 2019
A small town in Indiana finds their focus after the construction of Grand Park: youth sports. According to an article published by the ABC 10 news, the population in Westfield doubles with families traveling in from across the country to play competitive sports at Grand Park. The facilities were built in June 2014 and have dozens of soccer fields and baseball diamonds. This massive multi-use sporting arena required an investment of $85 million, but now, only a few years later, it has seen over a $700 million impact in the surrounding areas. Local businesses are springing up all around due to the massive amount of traffic in Grand Park. Other towns may host one major league event and bring in a lot of tourism once. Many towns are considering shifting their focus to youth tournaments for a more steady stream of tourism due to the lead of Westfield, IN. Congratulations to the Hamilton County Sports Authority and all your success in Grand Park. View the original article from...

What do sports mean to Al Kidd?

 Posted on: July 11 2019
Thanks to our video booth sponsor, Visit Virginia's Blue Ridge for capturing what sports mean to our president and CEO, Al Kidd. "Sports are a way to unite a community..." Kidd said, "In most communities, sports become the fiber of the community."

Sports ETA and the U.S. Center for SafeSport - How you can benefit from this partnership

 Posted on: July 2 2019
Have you heard? Sports ETA is teaming up with the U.S. Center for SafeSport, a national nonprofit dedicated to ending all forms of abuse in sport. The critical resources on abuse prevention training the Center provides are now being offered to Sports ETA members. It’s another great benefit we are excited to pass along to you. As a Sports ETA member, you have access to the awareness and prevention SafeSport Trained online course at a 10% discount. The 90-minute training covers mandatory reporting, sexual misconduct awareness, and emotional and physical misconduct. The Center’s SafeSport Trained course is a small investment that will set your leadership and organization apart from your competition. “We’re grateful for the U.S. Center for SafeSport and this new partnership,” said Al Kidd, President and CEO of the Sports Events and Tourism Association. “Bringing these tools to our members is crucial to help end abuse in the sports world. It’s...

Youth Sports Soapbox

 Posted on: July 1 2019
There are a plethora of news-worthy happenings in sport lately. The NBA draft, Women's World Cup, the announcement of the 2026 Olympic Games locations in Italy, and most importantly, the Sandlot-style adults and kiddo baseball game that's about to go down at Casa de Stoll tomorrow night with good friends, ribs, and, of course, s'mores.   But chances are, in the clutter of happenings, you may have also picked up this viral video that emerged last week from a little league game right here in Colorado: As a sports nerd, this behavior is absolutely maddening. It runs in direct contrast to all the reasons sport is good. The work ethic, teamwork, sportsmanship, humility, perseverance, practice, dedication and so, so much more. On the flip side of the less-than-shining Colorado video, you may have seen this clip from an interview with University of Michigan Head Baseball Coach, Erik Bakich, when asked about the makeup of his College World Series appear...

USA Roller Sports National Championships will be hosted in Cedar Rapids

 Posted on: May 29 2019
A big accomplishment was announced this month for a member of the NASC. The city of Cedar Rapids was selected to host the USA Roller Sports National Championships in 2020. The city is currently preparing for one of the largest events in their history, with the competition lasting 23 days in the month of July 2020. All activities will take place in the Cedar Rapids Ice Arena.  The six competitive sports disciplines included in the 2020 USARS National Championships are figure skating, in-line hockey, roller derby, rink hockey, freestyle, and speed skating. According to The Gazette, this event is projected to generate more than 10,000 overnight stays and $8 million in visitor spending. Much of this revenue will come from the 1,600 participants and their families, all ranging in age from elementary to senior citizens. Congratulations to Cedar Rapids Tourism for booking such an important event. Learn more at https://www.teamusa.org/USA-Roller-Sports

Sports Tourism makes a big impact in Maryland

 Posted on: April 15 2019
Sports tourism is a booming industry that continually brings in astounding revenue. Harford County, in Maryland, is a prime example of this revenue impact. In Harford County, sports tourism brought in nearly $50 million and supported 650 jobs, each year over the past three years. According to The Baltimore Sun, this revenue came in from three sports- youth baseball, lacrosse, and soccer tournaments- at three different venues.  Due to this steep incline in revenue, the Maryland Office of Tourism, did a study to see the true impact of tourism on the county overall. The study showed that Harford County gained $374 million in total or more than $1 million a day. With sports tourism bringing in $50 million, the county owes a lot to the sports industry for the more revenue. According to the study, baseball averaged the most events per year with 39, and the most participants, 20,600. That brought nearly 55,000 spectators to the county’s Ripken Stadium. Lacrosse made a big imp...

Site Visits: What Rights Holders Really Want to See

 Posted on: April 9 2019
We can all agree that visiting potential sites is an integral part of the site selection process for events.  However, not all site visits are created equal.  Rights Holders are looking for a quick trip to look at the venue to make sure it will work for their needs.  Looking at facility specs on paper, or online, is helpful; but, we really need to see the space in person to identify any potential issues, planning the layout, and identifying branding opportunities.  While not all Rights Holders are looking for the same experience, there are some common themes we look for to make the most of the visit. Do Your Homework Just as we ask for destinations to do their homework before our appointments at Symposium, we want you to do your homework before our site visits as well.  Byron Hicks, the Manager of Events for USA Ultimate says, “Know my needs before I come and show me what I need. Don’t show me ball fields when I need linear field space.”...

It's OK to Say No

 Posted on: March 26 2019
As I’ve gained more “experience” (another way of stating that I’m getting older) in this industry, I tend to be more straight forward about the positives and negatives of the sports events industry. No need to sugar coat anything. And that’s what I’d like to comment on here, to hopefully save those of you just getting started, a lot of potential headaches. So, here’s the scenario - you’ve just started your career at your local sports commission or CVB as the new sports events’ sales manager. As the new person, you’re fired up because you get to work in sports, and you think you have the sports facilities in your area to do big things.  And you want to get out there and get that first big event for your area, a real home run, as soon as possible. You attend your first NASC Symposium and meet with numerous event-owners and they all sound great. You think to yourself, wow we could do ALL these events in our destination &n...
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