Representation on national issues and initiatives related to the sports events and tourism industry.

Reach a network of more than 2,500 sports events and tourism professionals.

Enhancing the quality of life through sports events and tourism

As the only non-profit 501(c)3 trade association for the sports and events tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a community of smart, creative, and interesting people: our members.

What is Sports eta? 

Sports Tourism Learning Institute (STLI)

Sports Tourism Learning Institute

The Sports Tourism Learning Institute (STLI) is the leading-edge education institute for the sports events and tourism industry. Comprising a variety of learning opportunities, from free, topical content, to in-depth, industry-leading certification programs, STLI courses provide education for all industry segments driving professional development and organizational effectiveness. Whether you are new to the sports events and tourism industry, or a seasoned veteran, STLI’s wide scope of education offerings will push your knowledge and skills to the next level.

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As the sports events and tourism industry's association, Sports ETA emphasizes business development and networking opportunities year-round that help make our members more effective in the business of bidding on, booking, and managing sporting events. Sports ETA produces a variety of in-person and virtual events for serious-minded sports events and tourism executives.


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View all future Sports ETA event dates and locations

Sports ETA Symposium in Portland, Oregon - Register Now!

4S Summit in Chattanooga, TN - Register Now

The Pulse
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Quarterly Report

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Orange County Convention Center

Event Impact Calculator

How much are events worth to your destination? The Event Impact Calculator is the most effective way to measure the economic value of a sporting event.

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member communities



Stay connected to other sports events and tourism industry professionals. Participate with one or many of our member communities to share best practices, get advice, and make new friends!

VieW Member Communities 

“ The NASC (SPORTS ETA) listens to its membership to provide the tools sport tourism professionals need. ”
Judi Hess, from Visit Binghamton, explains how Sports ETA education programs help her stay on top of what's new in the industry.

Find a Career

Land the sports job you always wanted. Search the latest job listings in the sports events and tourism industry, get career tips, post your resume, apply for jobs, and get job alerts delivered to your inbox.