2019 Award Winner Spotlight: Sports Tourism Organization of the Year, Under 500K

 Posted on: July 22 2019
From Triathlons to Powerlifting competitions, Gulf Shores & Orange Beach Sports has hosted nearly every type of sporting event imaginable. Their success was recognized at this year’s Symposium naming them the Sports Tourism Organization of the Year. “As a sports commission, we don’t approach building relationships and businesses with awards in mind; we work hard to invite and welcome athletes, families, and fans to Alabama’s beaches,” said Beth Gendler, Vice President of Sales for Gulf Shores & Orange Beach Sports Commission. “We were against some huge competition for sports tourism organization of the year, which just adds fuel to our fire.” Many wonder how they can follow the lead of this incredible sports commission, so we asked their Communications and Marketing Specialist, Ally Mills Dorrough if she had any wisdom to share or things that set the Gulf Shores & Orange Beach area apart from others. Here are a few pointe...

Westfield Indiana Grand Park brings in massive amounts of youth league sports

 Posted on: July 17 2019
A small town in Indiana finds their focus after the construction of Grand Park: youth sports. According to an article published by the ABC 10 news, the population in Westfield doubles with families traveling in from across the country to play competitive sports at Grand Park. The facilities were built in June 2014 and have dozens of soccer fields and baseball diamonds. This massive multi-use sporting arena required an investment of $85 million, but now, only a few years later, it has seen over a $700 million impact in the surrounding areas. Local businesses are springing up all around due to the massive amount of traffic in Grand Park. Other towns may host one major league event and bring in a lot of tourism once. Many towns are considering shifting their focus to youth tournaments for a more steady stream of tourism due to the lead of Westfield, IN. Congratulations to the Hamilton County Sports Authority and all your success in Grand Park. View the original article from...

Award Winner Spotlight: Destination Branding & Marketing Campaign of the Year

 Posted on: June 21 2019
At this year’s Symposium in Knoxville, TN, we honored organizations for being the best in 11 different categories in 2018. We want to take this time to spotlight each of them. This month, it’s Rockford Area CVB, winner of the Destination Branding & Marketing Campaign of the Year. “This accolade is certainly indicative of a lot of hard work, strong storytelling and diverse programming that collectively keeps elevating Rockford as a sports destination. But again, we have so much more to accomplish and are really excited about what the future holds for us and the greater sports tourism industry.”  Nick Povalitis, Director of Sports Development, Rockford Area CVB. Rockford Area CVB has seen many successes in the past few years including retaining legacy events such as the USA BMX Midwest Nationals, winning six bids with NJCAA National Championship, and creating a viral hit with a community watch party dubbed Jurassic Park RKFD. Povalitis counts Roc...