THE PULSE V.5 - SAFE SPORT RECAP

 Posted on: August 8 2019
We appreciate your input on the role of Safe Sport in the sports events and tourism industry. If you didn't have a chance to respond to the latest version of The Pulse, it's ok! Take a look at these Safe Sport stats and see what other members are doing to address Safe Sport in their communities.  The Pulse v.5 Results Interested in becoming Safe Sport trained? Take a look at our website to learn how you and your team can become Safe Sport trained for a discounted price today! As we learn more about the needs of our members, we want to help you make the best business decisions possible. Part of that objective is arming you with timely and relevant research. Needed research is the topic of The Pulse v6. Take The Pulse v.6 now!

Spice up your Sponsorship

 Posted on: August 7 2019
Feeling stuck trying to attract sponsors to invest in your event? It’s time to spice up your sponsorship practices. Event Manager Blog has a few suggestions on how to bring in more sponsors in a unique way. Raise your game. As you plan an event, think of unique ways sponsors could fit into the event like a lounge where you can partner up with a furniture store. The store brings in their furniture and guests could purchase items right there, and on the flip side, your guests will have a comfortable space to relax. The same could be done with centerpieces and a flower shop or a signature drink and a local bar or brewery. This can help when potential sponsors are looking for a way to show off their products. Bring in the tech world. Online marketing and ads have become a difficult way for some events to obtain satisfactory sponsorships. That’s where Event Manager Blog says augmented reality can help. Think about customized filters or frames for apps like Snapchat or Face...

Sports ETA and the U.S. Center for SafeSport - How you can benefit from this partnership

 Posted on: July 2 2019
Have you heard? Sports ETA is teaming up with the U.S. Center for SafeSport, a national nonprofit dedicated to ending all forms of abuse in sport. The critical resources on abuse prevention training the Center provides are now being offered to Sports ETA members. It’s another great benefit we are excited to pass along to you. As a Sports ETA member, you have access to the awareness and prevention SafeSport Trained online course at a 10% discount. The 90-minute training covers mandatory reporting, sexual misconduct awareness, and emotional and physical misconduct. The Center’s SafeSport Trained course is a small investment that will set your leadership and organization apart from your competition. “We’re grateful for the U.S. Center for SafeSport and this new partnership,” said Al Kidd, President and CEO of the Sports Events and Tourism Association. “Bringing these tools to our members is crucial to help end abuse in the sports world. It’s...

Playbook - Summer 2019 Edition

 Posted on: June 21 2019
The summer 2019 edition of the Playbook is available now.  Download your copy. Inside this issue Creating an Emergency Management Plan Keep in Contact with Your New Contacts NCAA Site Selection and Bid Process In Hosting Events, Collaboration is Key in Virginia's Blue Ridge 2019 Hall of Fame Inductees Member Award Winners Empowerment through Accommodation Fox Cities Takes Events in House We encourage members to share information with your peers. Contact Meagan Grau, Director of Member Services and Engagement, at meagan@sportscommissions.org to learn more about how you can contribute to a future edition of The Playbook.

Have something to share? Share it with us!

 Posted on: June 17 2019
Have you written an article on an industry topic? Read an article that you think would be helpful to your industry peers? Share it with us, and we’ll post it. One of the many benefits of being a Sports ETA member is being able to contribute to our blog. We post weekly about industry news, tips on the 4 S’s of sports events and tourism, and achievements made by our members. It’s really easy to contribute! All you have to do is email Meagan Grau at meagan@sportscommissions.org. Not only will we post it to our blog, but we’ll add it to our social media with an audience of more than 7,000 people. While you are checking out our blog, make sure to subscribe to get the highlights from each month straight to your inbox.

It’s Time for your Mid-Year Evaluation

 Posted on: June 3 2019
Every new year comes with new goals for a business. You have been working hard at accomplishing those goals and have probably run into a few bumps along the way. So where do you stand with that goal? Don’t wait and evaluate your progress at the end of 2019. It is time to act now to make sure your business is as successful as possible. DW&C CPAs and Business Advisors have created a list of steps to take to ensure that you are on the right track to meet your yearly goals: Start with HR- The people who are on your team are your most valuable asset. Take time to evaluate your employee turnover rate. According to an article published by DW&C, “High employee turnover could be a sign of underlying problems, such as poor training, lax management or low employee morale.”   Evaluate Marketing- Are you reaching your monthly engagement goals? If you don’t know, be sure to increase your tracking of social media engagement. Don’t have any ...

How To Start Customer Cultivation With Strategic Sponsorships

 Posted on: May 30 2019
Billions of dollars are spent globally on sponsorships each year. According to IEG, global sponsorship spending topped $65 billion last year, with the majority of the money going toward sports partnerships, followed by entertainment, causes, festival events, and association organizations. Sponsorships offer a targeted opportunity to reach current and prospective clients on the consumer or business to business (B2B) side (or both). If you are new to leveraging sponsorships as an engagement tool, here are a few tips on crafting a strategic plan that I learned over the course of 25 years in sponsorship sales and activation with sports and entertainment properties. Know Your Audience Think of a sponsorship as a marketing asset that will drive your business objectives. Do you want to sell more stock keeping units (SKUs), engage prospective clients with VIP entertainment or increase awareness through media? These are a few of the goals that can result from a successful spo...

My Etiquette Fail - Or So I thought

 Posted on: May 23 2019
Way back in April, I had the pleasure of attending an etiquette session led by Patricia Rossi at the NASC (now called SportsETA) Women's Summit in Tampa. This was the second annual Women's Summit held in conjunction with the NCAA Women's Final Four basketball tournament. I wrote about my takeaways last year as well. Patricia was the last presenter in 48 hours chock-full of wisdom and knowledge bombs. All 70 attendees were exhausted, and perhaps more than a little sleep deprived, to say the least. You might say she had drawn the short straw. Not to mention, she was presenting to a bunch of awesome women who work in sports...let's just say (and I'm just surmising here), but this industry may be a bit more casual on the etiquette side of things than say, corporate finance. In a nutshell, Patricia rocked the house! She was engaging, hilarious, and an absolute delight. She is a southern belle that (if I'm honest) at first impression, intimid...

Keep in Contact with your New Contacts

 Posted on: May 17 2019
It’s back to work for those of us who went to the NASC Symposium in Knoxville last week. As you are getting back to your projects and events, don’t forget about all those contacts you met last week. In the sports events and tourism industry, networking is key and we hope you met a lot of great people at the Symposium to help in future projects. So don’t let those business cards go to waste. Follow-up is key to developing a new professional relationship. Forbes has a few great tips to master the art of the follow-up. Start with a quick email this week. Don’t feel it has to be something long and profound. Simply say you enjoyed meeting them and if you can, reflect back on a point from your conversation, even if it wasn’t about work. Link in on LinkedIn. This is another way to connect days after meeting. LinkedIn also offers many free tools to keep your contacts front-of-mind for both you and them. Plus, you can send them a quick note on their work...

Milwaukee celebrates huge economic boost from sport tourism

 Posted on: May 3 2019
Milwaukee hosted some very big sporting events in 2018, and the whole city is benefiting. According to Visit Milwaukee and the Milwaukee Business Journal, sports tourism brought in additional revenue of $28 million for the Milwaukee region in 2018. When calculating the monetary impact of the events, Visit Milwaukee considered dollars spent on hotel rooms, restaurants, and additional goods and services provided to visitors. Milwaukee hosted a plethora of events throughout the year, but some of the most impactful were the USA Fencing 2018 North American Cup ($2.2 million) and the Junior Volleyball Association MKE Jamboree ($1.6 million). 2019 is shaping up to be just as exciting for the Brew City. USA Fencing will be returning for the 2019 November North American Cup, while the Milwaukee Mile Speedway will host the ARCA Midwest Tour.
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