NEW White Paper Release! Building Strong Partnerships Between DMOs and Parks & Recreation Departments

 Posted on: January 30 2025
We’re excited to unveil a brand-new White Paper that explores one of the most critical relationships in sports tourism—the partnership between Destination Marketing Organizations (DMOs) and Parks & Recreation Departments. With 81% of all sports tourism events hosted at Parks & Recreation facilities, fostering strong collaboration isn’t just beneficial—it’s essential for success. To complement this valuable resource, we’ve also developed a customizable PowerPoint template (membership required) to help you effectively communicate the power of sports tourism to your Parks & Recreation stakeholders. Key Takeaways from the White Paper: Importance of Collaboration: Parks and Recreation Departments manage the majority of sports tourism facilities, making them essential partners for DMOs. Challenges to Overcome: Differing missions and priorities can create roadblocks in collaboration. Strategies for Success: Strengthening co...

NEW White Paper Release! Sustainability 101 for Sports Tourism

 Posted on: January 20 2025
Sports tourism is making a major impact, generating $39.7 billion in direct spending, supporting over 635,000 jobs, and contributing $12.9 billion in tax revenue in 2021 alone, according to Sports ETA’s State of the Industry Report. As this sector continues to thrive, the focus is shifting toward sustainable growth—balancing environmental, social, and economic responsibility. For destination marketers and event organizers, adopting sustainable practices isn’t just ethical—it’s a strategic move that enhances destination appeal, boosts community benefits, and drives long-term economic success. This white paper dives into actionable ways to integrate sustainability into sports tourism, creating memorable events while securing lasting value for communities.   Key Takeaways from the White Paper: Triple Bottom Line: Sustainability means balancing environmental, social, and economic goals for impactful sports events. Going Green: Focus on wast...

NEW White Paper Release! Unlocking the Value of Earned Media

 Posted on: December 30 2024
The sports events tourism industry is expanding rapidly, with destinations competing to host events of all sizes. While traditional metrics like visitor spending and hotel occupancy remain essential, earned media offers a powerful, untapped opportunity to measure the broader impact of sports events. Key Takeaways: Earned Media Value (EMV): Represents unpaid, organic publicity from media coverage, influencer mentions, and social sharing—capturing the intangible impact of media impressions. Sports ETA Earned Media Calculator: Provides a groundbreaking tool to quantify EMV, enabling destinations and Rights Holders to measure and report media awareness and overall impact effectively. Broader Event Value: EMV highlights the significance of events beyond overnight stays, showcasing audience reach, brand visibility, and media exposure. Enhanced RFPs: Including EMV in event proposals helps Rights Holders present a comprehensive and compelling case for their event’s e...

Playbook - Out NOW!

 Posted on: December 17 2024
The newest edition of the Sports ETA Playbook is out now! Take a break and check it out. Download your copy here, and remember to share it with a colleague.

New White Paper Release! Merchandising Mastery: Unlocking Profit and Brand Potential at Your Sports Events

 Posted on: October 28 2024
Are you maximizing your brand’s revenue potential? Our latest merchandise white paper helps you learn how to create a customized brand solution through merchandise sales. Key Takeaways: Increased Revenue: Merchandise sales provide an additional revenue stream that can significantly boost your event’s financial performance. Enhanced Fan Engagement: Offering event-specific merchandise creates a deeper connection between fans and the event, enhancing their overall experience. Brand Visibility: Branded merchandise acts as a walking advertisement, increasing visibility and awareness of your event. Memorabilia: Merchandise serves as a tangible memento, allowing attendees to relive their experience long after the event has ended. Data Collection: Merchandise sales can provide valuable data on consumer preferences and behaviors, informing future marketing strategies. View the White Paper Here   Thank...

NEW White Paper Release! Youth/Amateur Sports Insurance: Everything You Need to Know

 Posted on: October 8 2024
Navigate the complexities of insurance and it’s requirements in the youth and amateur sports industry while addressing the financial risks associated for all stakeholders. This white paper explores the essential insurance types required to protect the youth sports industry from financial risks. It covers the needs of event organizers, venues, sports clubs, and families, highlighting key solutions like general liability, accident medical insurance, sports fee insurance, and event cancellation insurance. Key Takeaways: Comprehensive Insurance Solutions: Safeguards the financial investments of all stakeholders. Event Cancellation Insurance: Protects revenue for event organizers with customizable solutions.  Stay-to-Play Revenue Protection: Exclusive USSCI solution that automatically secures refunds and stabilizes revenue at no cost to event organizers. Broker Benefits: Brokers help navigate complex insurance needs, ensuring tailored, cost-effective coverage. ...

Playbook Out Now!

 Posted on: June 12 2024
Inside this edition: A Week in Portland, OR to Remember Discover Chattanooga: Your Host for the 4S & Rights Holder Summit 2024  #GenderEqualOlympics: Celebrating full gender parity on the field of play at Paris 2024 Build Visual Stories That Drive Growth & Loyalty  2023 State of the Industry Report A Focus on Facilities at the 2024 Summer Olympics Women’s Sports: Caitlin Clark Effect, WNBA + Aces, Sports Bra Hosting Duties in Cincinnati, Detroit, Indianapolis and Louisville Gaining Confidence on Camera Download YOUR Copy!

NEW Executive Compensation Report

 Posted on: March 15 2023
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com Sports ETA, SearchWide Global, and Northstar Meetings Group Present New Executive Compensation Report for the Sports Events and Tourism Industry CINCINNATI (March 15, 2023) – Sports ETA and SearchWide Global released the “2023 Sports Destination Leaders Salary, Compensation and Benefits Report” led by researchers from Stoll Strategies, sponsored by the Northstar Meetings Group. The benchmark study provides an overall look at the employment landscape for the $39.7 billion sports events and tourism industry among sports destinations while offering a resource to organizations with actionable information. The last industry Salary, Compensation and Benefits Report was conducted in 2013 by Enigma Research Corporation. The research for the 2023 report was led by Dr. Jennifer Stoll, and Dr. Blake Price, from Stoll Strategies. Data from more than 200 sports destination leaders, with a majority ...

Sports ETA announces dates for 2021 programs

 Posted on: December 1 2020
Women’s Summit: March 31 - April 2, 2021 hosted in San Antonio, Texas Sports Facilities Summit: April 26-27, 2021 in Birmingham, Alabama  Symposium: April 26-29, 2021 in Birmingham, Alabama 4S Summit: October 19-21, 2021 in El Paso, Texas The Sports Events & Tourism Association (Sports ETA) announced today its 2021 slate of programs, which includes four signature events designed to bring the national membership and sports events and tourism industry leaders together for educational and networking opportunities. The Women’s Summit, planned for March 31-April 2 hosted in San Antonio, Texas, is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Attendees will take away tools and resources to elevate their personal brand and become more valuable to their organization. Registration is open now: https://www.sportseta.org/events/womens-summit The Sports ETA Symposium, which will be...

Member Benefits: Webinars

 Posted on: May 26 2020
Webinars have become a great tool for the sports tourism industry during the COVID-19 pandemic. It gives people the opportunity to interact and learn from their peers, all while safely practicing social distancing. Sports ETA has been doing webinars for years, but these webinars are more important than ever. These webinars cover topics for all member organizations - destinations, rights holders, and industry partners. Sports ETA has you covered. Just this past week, Sports ETA hosted industry leaders and members on webinars focused on the recovery process following the pandemic, young professionals in the industry, and events to look forward to in 2021 and beyond. See what webinars Sports ETA has coming up here. See previous Sports ETA webinars here. Do you have an idea for a future webinar? Let us know at info@sportseta.org.
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