It was another successful year for the 4S Summit. More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island last week. During the three-day summit, attendees had the chance to learn new ideas and resources along with best practices to take back to their organization.
“The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO, Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.”
One of those attendees was Jarrett Dowling, CSEE Sales Manager at Columbia SC Sports. She took in several of the 20+ presentations and round tables offered at this year’s summit.
“I think I probably learn the most from listening to successful colleagues during the round tables and sessions,&rd...
CINCINNATI (October 11, 2019) - The Sports Events & Tourism Association (Sports ETA) wrapped up its annual 4S Summit, which focuses on sports events and tourism and the following areas: strategies, services, sales, and sponsorships.
More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island.
During the three-day summit, the program, which started Tuesday, gave attendees a chance to learn new ideas and resources along with best practices to take back to their organization. More than 20 speakers offered presentations and hosted round tables.
“The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO of Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.”
Highlights of ...
The deadline to register for the 2019 4S Summit is quickly approaching (September 20). We have a jam-packed schedule this year, with an amazing line-up of education, and we don't want you to miss out!
Take a look at the education topics we have in store for you:
Navigating Local Politics
Leveraging Your Internal Marketing Resources
Seeing is Believing
What Rights Holders Want
Stay to Play, Stay to Save, and other Fancy Ways to Track Room Nights
Local Community Programming vs. Sports Tourism Events
FAM Tours, Site Visits, and Client Gifts, Oh My!
How to Get the Most Return on Your Investment When Supporting Sports Events in Your Community
View the schedule and full education session listing.
4S SUMMIT REGISTRATION
Member Rate: $499...
Every new year comes with new goals for a business. You have been working hard at accomplishing those goals and have probably run into a few bumps along the way. So where do you stand with that goal? Don’t wait and evaluate your progress at the end of 2019. It is time to act now to make sure your business is as successful as possible.
DW&C CPAs and Business Advisors have created a list of steps to take to ensure that you are on the right track to meet your yearly goals:
Start with HR- The people who are on your team are your most valuable asset. Take time to evaluate your employee turnover rate. According to an article published by DW&C, “High employee turnover could be a sign of underlying problems, such as poor training, lax management or low employee morale.”
Evaluate Marketing- Are you reaching your monthly engagement goals? If you don’t know, be sure to increase your tracking of social media engagement.
Don’t have any ...
Billions of dollars are spent globally on sponsorships each year. According to IEG, global sponsorship spending topped $65 billion last year, with the majority of the money going toward sports partnerships, followed by entertainment, causes, festival events, and association organizations.
Sponsorships offer a targeted opportunity to reach current and prospective clients on the consumer or business to business (B2B) side (or both). If you are new to leveraging sponsorships as an engagement tool, here are a few tips on crafting a strategic plan that I learned over the course of 25 years in sponsorship sales and activation with sports and entertainment properties.
Know Your Audience
Think of a sponsorship as a marketing asset that will drive your business objectives. Do you want to sell more stock keeping units (SKUs), engage prospective clients with VIP entertainment or increase awareness through media? These are a few of the goals that can result from a successful spo...