As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA:
10. Continued growth in the sports department of Destination Marketing Organizations.
More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City.
9. The increasing role of parks and recreation departments in sports events and tourism initiatives.
Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...
The winter 2019 edition of the Playbook is available now. Download your copy.
Inside this issue
Symposium Important Dates
Sports ETA Award Nominations
Event Hosting Opportunity
American Resident Sentiment Toward Tourism
The primary contact for your organization will receive a hard copy of the Playbook - Winter 2019 edition in the mail in the next few days.
We encourage members to share information with their peers. Contact Meagan Grau, Director of Member Services and Engagement, at Meagan@SportsETA.org to learn more about how you can contribute to a future edition of The Playbook.
The holiday season- it’s a time to feel jolly, be with family and friends and celebrate the end of one year and the beginning of another. This time of year, we at Sports ETA are so happy to have such great members like you.
You have helped us through a year of change starting with our name. Making the switch to Sports Events & Tourism Association was not something we took lightly. Thanks to the support of our members and embracing the name, the transition has been a smooth one. Now, we are inclusive to all our members, whether they are involved in sports events, sports tourism, or both.
We have also added new members and new partnerships, including one with the U.S. Center for SafeSport, enjoyed events throughout the year and learned about the latest trends and strategies in the sports events and tourism industry.
Thank you for being a part of our journey, and a part of our impact. Happy holidays!
Branding can take you to two very different places.
You own some cows
You own an idea, product, or company
Although the first could be a bullish conversation.....we'll spend some time talking about how it impacts your business, team, product or idea.
Branding in the marketing sense has several major distinctions but here are a few of the key points:
Branding communicates the consistency of your product and the customer experience
Branding is essential for good advertising in today's digital noise
Branding encourages employee price, satisfaction, and morale
Branding allows you to communicate why you stand out from the competition
Branding helps you generate more customers
Branding if done right can help increase your company's value
Most importantly Branding It creates trust and loyalty with the customer
Within sports, a segment that has such a strong media component, we ofte...
“Never settle for things. We should do what we are most passionate about and enjoy doing. When that happens you are not working, you are sharing your passion with others.”
Wisdom from Sports ETA mentor Kindra Fry who is living out her passion for sports as the President and CEO of Experience Bryan College Station and Executive Director for Bryan College Station Sports + Events.
In this role, Kindra works with communities to provide resources her staff needs to market and sell Bryan College Station as a premier destination for sports events and other conventions and meetings. Besides her extensive knowledge of working with community leaders and organizations, Kindra has experience as an event owner and in destination marketing organizations.
One of Kindra’s favorite aspects of her job is watching spectators come into her community and truly enjoy being there. Or watching up-and-coming NCAA DI athletes before they make it big. But her favorite sports memories c...
Rates are going to increase in 2020 with carriers FedEx and UPS. Sports ETA members need to stay informed of the changes in order to keep costs low. Here are the top takeaways you need to know:
FedEx and UPS small package rates are increasing an average of 4.9% - effective January 6, 2020 and December 29, 2019 respectively.
Your actual costs will vary. Depending on the service you use and your package characteristics, you could see increases above or below the average.
Many common surcharges are also increasing. On top of the base rates, you need to be aware of the charges that apply to your shipments and how they’ll affect your total costs.
PartnerShip®, the endorsed shipping provider for Sports ETA, has sorted through the rate charts and put together a complete guide for members. Download the free white paper for key details about the new rates and how they may impact your business.
Sports ETA members have exclusive access to discounts on select FedEx®...
To achieve continued growth and success, Sports ETA requires strong leadership from our dynamic members. Board members serve as representatives of Sports ETA's 800+ member organizations and help guide the future direction of the Association.
The Nominating Committee is accepting applications for eight (8) open positions on the Sports ETA Board of Directors. The open positions include:
Executive Committee – Secretary
Executive Committee - Treasurer
Four (4) Directors representing the Sports ETA Destination category serving a three-year term expiring April 2023
One (1) Director representing the Sports ETA Rights Holder category to serve a two-year term expiring April 2022
One (1) Director representing the Sports ETA Industry Partner category to serve a two-year term expiring April 2022
All Sports ETA members are invited to apply for a position and/or suggest potential candidates for consideration by the Nominating Committee.
The Nominating Committee is ...
We are excited to release our Request for Proposal (RFP) to partner and host the Sports ETA 4S Summit, co-located with our newly formed Rights Holder Summit in 2020 and 2021.
The last day to submit a proposal is January 17, 2020.
About the 4S Summit
4S Summit is an educational event designed for sports events and tourism professionals. The 4S's of sports events and tourism: strategies, services, sales, and sponsorships, will be covered during general sessions, small group discussions, and off-site excursions. Attendees take away key tools, resources, and best practices from their peers as well as experts in the sports events and tourism industry. This summit is an ideal learning opportunity for sports destination sales, services, events, & business development staff.
About the Rights Holder Summit
The Rights Holder Summit is an educational event designed for sports events professionals who are employed by sports governing bodies ...
Meet Derek Bombeck, a devoted family man who enjoys weekend camping trips and hunting. Derek loves to travel around the globe, recently checking off Budapest, Hungary where he attended the World Wrestling Championship with his dad. Derek is one of our dedicated Sports ETA mentors.
Derek is the Sales Development Manager for the Lincoln Convention and Visitors Bureau in Nebraska. He is responsible for marketing Lincoln as a premier sports tourist destination by recruiting new regional, national, and international sporting events. Derek also is in charge of the retention of current sporting events. He is satisfied knowing the greater impact his work can bring to help the city thrive.
Derek has an extensive background in event management and coordination. He served as the Director of Events for Nebraska Athletics for a decade. He fondest memory was seeing the Huskers compete in the NCAA Volleyball Championships the year he was Tournament Director.
Derek encourages his mentees to m...
We appreciate your input on collegiate athletics! If you didn't have a chance to respond to the latest version of The Pulse, it's ok! Take a look at the recap and see what Sports ETA members have to say about the proposed NCAA name, image, and likeness changes.
The Pulse v.8 Recap
'Tis the season for peppermint mochas, celebrating with family and friends, and holiday traditions. The newest edition of The Pulse takes a light-hearted look at how you, our members, celebrate the season.
Take The Pulse v. 9 today!