It is our goal to EARN your respect and membership every day through our 4 key pillars of excellence.

Education – Advocacy – Resources – Networking

Business Development - Reach a network of more than 2,000 sports events and tourism professionals.

Research - Access industry-leading information, analysis and trends you need to know to better conduct your business

Education - Gain knowledge on industry trends and best practices.

The founding members of Sports ETA created the Association in 1992 so that they could share best practices and information with each other in order to be more successful at bidding on and hosting sporting events. As Sports ETA has evolved over the last three decades, the Association has continued to develop benefits that align with that mission. We strive to provide meaningful benefits and relevant content as our membership base grows and evolves, while continuing to be regarded as the #1 resource for sports events and tourism professionals. Click on the links below to find out why.

Industry Discounts

Car Rental discounts – Avis discounts vary, members should use AWD # T821500 when making reservations.  With Budget, members can enjoy savings of up to 25%. Use Budget Customer Discount (BCD) number A773300 for the lowest rates. 


Shipping discounts – Members save on domestic and international shipments through the Sports ETA Shipping Program, managed by PartnerShip®. You’ll benefit from exclusive discounts of up to 45% with FedEx, and competitive rates with UPS Freight, YRC Freight, XPO, and many other carriers. Whether you’re shipping a small package or a full truckload, the Sports ETA Shipping Program will help you ship smarter.


Discounted Sports Business Journal Products - Sports ETA is pleased to have partnered with Sports Business Journal to offer members discounts on subscriptions, events, and their data platform. Additional details on these offers as well as access to additional content and member benefits can be found HERE.

Safe Sport Training - Sports ETA considers safety in sport and abuse awareness and prevention a priority for all of our member organizations and everyone who plays a role in sport. Our members enjoy a 10% discount on SafeSportTM Trained online course.

Smartcities & Sport - Sports ETA and Smartcities & Sport have partnered to share best practices in sports events and tourism globally Sports ETA members receive a 20% discount on the Smartcities & Sport Summit registration fee. To register, click HERE (the discount is auto-applied when using this link). Learn more about the summit.

Sports ETA Publications

Get in the Game eNews  – Delivered to your inbox each week, includes articles relevant to the sports events and tourism industry.  Members are encouraged to submit their news and content.

Sports ETA Playbook – Quarterly publication mailed to each member organization.  Content includes association updates, member news, and industry best practices.

Sports ETA Member Awards

The annual Sports ETA Member Awards recognize the achievements of our members. In order to be considered, activities, events, marketing campaigns, web strategies, etc. must have occurred between January 1 and December 31 prior to the annual awards recognition. Active members may submit entries for all award categories. 

Learn more.

Sports Tourism Strategist (STS)

Sports Tourism Strategist (STS)*– Open to Sports ETA members and non-members, STS is a continuing education program where participants are provided with cutting edge knowledge about topics relevant to the sports events and tourism industry. The curriculum covers a variety of topics that increase participants' efficiency and effectiveness in the workplace and enable them to earn the designation as a "Sports Tourism Strategist". 

Learn more about the STS.

*Additional fees may be required.

Online Learning

Sports Tourism Learning Institute

A product of Sports ETA, the Sports Tourism Learning Institute (STLI) is the leading-edge education institute for the sports events and tourism industry. Comprising a variety of learning opportunities, from free, topical content, to in-depth, industry-leading certification programs, STLI courses provide education for all industry segments driving professional development and organizational effectiveness. Whether you are new to the sports events and tourism industry, or a seasoned veteran, STLI’s wide scope of education offerings will push your knowledge and skills to the next level.


Sports ETA Symposium – The original sports events and tourism industry conference, which has been produced annually by Sports ETA since 1992.  The Symposium features the Sports Marketplace, which is the longest-running reverse tradeshow for the sports events and tourism market, and equips sports events and tourism professionals with solutions that produce measurable ROI.  Members receive registered discounts, and only members from host organizations and exhibiting event owners and vendors are eligible to request appointments in the Sports Marketplace Appointments.  The Symposium is hosted each spring, usually in March or April.

4S Summit –  Previously known as Market Segment Meetings. This event is held each fall and covers the 4S's of sports events and tourism: strategies, services, sales, and sponsorships, will be covered during general sessions, small group discussions, and off-site excursions.  Take away key tools, resources, and best practices from your peers as well as experts in the sports events and tourism industry. All membership categories are encouraged to attend.

Chief Executive Summit –  Open to a limited number of C-Suite attendees, the Chief Executive Summit will provide an up close and intimate perspective about the issues facing sports and recreation today and tomorrow. Attendees will be active participants in the day's activities through not only Q&A sessions but group discussion. The CE Summit is hosted during Q1.

Women's Summit –  In conjunction with the Women's Final Four, this event is developed by top women leaders in the sports events and tourism industry, the Summit will inspire you to achieve your career goals.


Salary and Compensation Surveys - Contemplating a career move? Evaluating staff salaries? Learn what you, or they, should be earning.  Sports ETA conducts a research survey, as needed, exploring compensation levels for sports events and tourism professionals in various fields.

Career Center - Post job openings at a discounted rate; post resumes and view positions in the sports events and tourism industry.


MentoringThe Mentoring Committee consists of volunteer Sports ETA members with over 100 years of collective experience who are ready to serve all members and to educate the general membership on the value of Sports ETA.  Long-time members and new members alike are encouraged to reach out to the mentoring committee to utilize their vast amount of experience and know-how.

Models & Samples – Collection of models and samples, (used by real host organizations, event organizers, and industry partners), that is designed to generate ideas and save you time


Sports Tourism Research InstituteDiscover the latest research and insights in the sports events and tourism industry. Browse our extensive collection of research reports and white papers, and stay informed on the latest trends and best practices.

Earned Media Calculator * - This tool tracks earned media metrics to add to your impact reporting.

Event Impact Calculator * – Use this tool to estimate the potential results an event will produce.

Event RFP Database – Review RFPs for events that are available for bid posted by Rights Holder members.

Reports and Whitepapers –Industry Trends, Housing, Economic Impact, Visitor Spending, Site Selection, and more!

*Additional fees required.


Event Owner Directory – Access contact information for more than 2,100 event organizations

Member Directory – Stay in touch with other member organizations

Vendor Directory Find solutions for your event needs from more than 800 industry vendors