Providence Delivers a Successful 4S Summit

 Posted on: October 14 2019
It was another successful year for the 4S Summit. More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island last week. During the three-day summit, attendees had the chance to learn new ideas and resources along with best practices to take back to their organization. “The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO, Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.” One of those attendees was Jarrett Dowling, CSEE Sales Manager at Columbia SC Sports. She took in several of the 20+ presentations and round tables offered at this year’s summit. “I think I probably learn the most from listening to successful colleagues during the round tables and sessions,&rd...

SPORTS EVENTS & TOURISM ASSOCIATION WRAPS UP A SUCCESSFUL 4S SUMMIT

 Posted on: October 11 2019
CINCINNATI (October 11, 2019) - The Sports Events & Tourism Association (Sports ETA) wrapped up its annual 4S Summit, which focuses on sports events and tourism and the following areas: strategies, services, sales, and sponsorships.  More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island. During the three-day summit, the program, which started Tuesday, gave attendees a chance to learn new ideas and resources along with best practices to take back to their organization. More than 20 speakers offered presentations and hosted round tables. “The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO of Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.” Highlights of ...

4S Summit Registration Deadline Approaching!

 Posted on: September 6 2019
The deadline to register for the 2019 4S Summit is quickly approaching (September 20). We have a jam-packed schedule this year, with an amazing line-up of education, and we don't want you to miss out!  Take a look at the education topics we have in store for you: Strategies Government Relations Navigating Local Politics International Sport Leveraging Your Internal Marketing Resources Sales Seeing is Believing What Rights Holders Want Stay to Play, Stay to Save, and other Fancy Ways to Track Room Nights Local Community Programming vs. Sports Tourism Events Services Safe Sport Event Security FAM Tours, Site Visits, and Client Gifts, Oh My! Sponsorship Corporate Partners How to Get the Most Return on Your Investment When Supporting Sports Events in Your Community Insurance View the schedule and full education session listing. 4S SUMMIT REGISTRATION Member Rate: $499...

Spice up your Sponsorship

 Posted on: August 7 2019
Feeling stuck trying to attract sponsors to invest in your event? It’s time to spice up your sponsorship practices. Event Manager Blog has a few suggestions on how to bring in more sponsors in a unique way. Raise your game. As you plan an event, think of unique ways sponsors could fit into the event like a lounge where you can partner up with a furniture store. The store brings in their furniture and guests could purchase items right there, and on the flip side, your guests will have a comfortable space to relax. The same could be done with centerpieces and a flower shop or a signature drink and a local bar or brewery. This can help when potential sponsors are looking for a way to show off their products. Bring in the tech world. Online marketing and ads have become a difficult way for some events to obtain satisfactory sponsorships. That’s where Event Manager Blog says augmented reality can help. Think about customized filters or frames for apps like Snapchat or Face...

How To Start Customer Cultivation With Strategic Sponsorships

 Posted on: May 30 2019
Billions of dollars are spent globally on sponsorships each year. According to IEG, global sponsorship spending topped $65 billion last year, with the majority of the money going toward sports partnerships, followed by entertainment, causes, festival events, and association organizations. Sponsorships offer a targeted opportunity to reach current and prospective clients on the consumer or business to business (B2B) side (or both). If you are new to leveraging sponsorships as an engagement tool, here are a few tips on crafting a strategic plan that I learned over the course of 25 years in sponsorship sales and activation with sports and entertainment properties. Know Your Audience Think of a sponsorship as a marketing asset that will drive your business objectives. Do you want to sell more stock keeping units (SKUs), engage prospective clients with VIP entertainment or increase awareness through media? These are a few of the goals that can result from a successful spo...