The Sports ETA
Health & Wellness Program

What is it?

Together, Sports ETA and WISe Wellness Guild seek to elevate the transformative impact of sports travel and tourism with the creation of the Sports ETA Health & Wellness Program powered by WISe. Through a shared goal of providing Sports ETA members with quality health and wellness education and leadership offerings, we'll unveil a suite of opportunities to diversify how you support your community and leverage the thriving $4.5 trillion Health and Wellness industry.

Launched June 2024. View press release.

Who is WISe Wellness Guild?

WISe Wellness Guild is a consultancy and network of wellness brands, experts and resources aimed at helping humans thrive. They build healthy cities, brands and experiences to support the advancement of community impact and engagement. WISe was founded in 2019 by Stevi Gable Carr, a former Senior leader in CPG and Healthcare industries and current executive coach (ICF, IOC Harvard McLean Medical School) for high performing leaders. Stevi is a 35x keynote speaker and co-host iHeart Radio Wellness Wednesdays and has been awarded for her leadership in wellness strategies, including Business Courier's 40 Under 40, Women Who Mean Business and P&G Global Alumni Network's Visionaries Under 40. WISe Wellness Guild offers strategic consulting, market intelligence, brand experience and leadership engagement.  Key partners like Kroger Wellness Festival, P&G, TH Foods, Paycor, Gardenuity and Necco are just a few of the over 600+ businesses across all 50 states, nine countries that contribute to the rapidly growing $4.5 trillion wellness industry. Learn more about WISe and Stevi at

Where can I find more information?

  • Sports ETA and WISe social media - check regularly for health and wellness content!
  • Stevi and her team will be leading education breakout sessions at all upcoming Sports ETA events on health & wellness for sports events & tourism professionals:
    • 2024 4S Summit in Chattanooga, TN
    • 2025 Chief Executive Summit in Fort Worth, TX
    • 2025 Women's Summit in Tampa, FL
    • 2025 Sports ETA Symposium in Tulsa, OK
  • Sports ETA and WISe are teaming up to write a Sports ETA White Paper on Health & Wellness. This white paper will be available to Sports ETA members (for free) and will illustrate essential data and content on the health & wellness sector, as well as potential benefits of creating a health & wellness program in your destination!
  • Online through the Sports ETA's STLI - Health & Wellness course coming Q4 of 2024!

Questions? Contact Sports ETA Member Services at