Sports Events and Tourism Industry

The Pulse v.8 - Collegiate Athletics Recap

 Posted on: December 10 2019
We appreciate your input on collegiate athletics! If you didn't have a chance to respond to the latest version of The Pulse, it's ok! Take a look at the recap and see what Sports ETA members have to say about the proposed NCAA name, image, and likeness changes. The Pulse v.8 Recap 'Tis the season for peppermint mochas, celebrating with family and friends, and holiday traditions. The newest edition of The Pulse takes a light-hearted look at how you, our members, celebrate the season. Take The Pulse v. 9 today!

Lansing to host Collegiate Baseball Tournament

 Posted on: December 9 2019
A baseball tournament featuring teams from all over the Midwest will be heading to Lansing in 2020. The Great Lakes Intercollegiate Athletic Conference (GLIAC) unveiled the May 2020 event will be hosted at Lansing’s Cooley Law School Stadium. Six teams from universities across Michigan, Wisconsin, Indiana and Ohio will play in this double-elimination GLIAC baseball tournament May 7-10. The winning team will get an automatic bid to the 2020 NCAA Division II Baseball Tournament.  “The GLIAC is one of the premier NCAA Division II athletic conferences in the country,” said Greater Lansing Sports Authority Executive Director Mike Price. “The mid-Michigan region has great familiarity with the GLIAC, having so many local youth attending and graduating from GLIAC schools, as well as student-athletes competing. I know Greater Lansing will embrace this event and provide an incredible environment for the student-athletes playing at Cooley Law School Stadium.&rdq...

How to navigate being new to the Sports Tourism world

 Posted on: December 4 2019
Being new to this industry is intimidating, right? You have seasoned vets who seem to know everyone and then there is you – brand new and ready to make connections. But how? Here are a couple of tips and tricks I hope will help as you navigate being a “newbie” in this industry!  Go to the Sports ETA 4S Summit. Aside from the fact that you get to learn from some of the greatest leaders in our industry, this event is also one of the best opportunities to meet people. It’s smaller than the Symposium and is a completely education-based conference, making it your best opportunity for networking with colleagues. This is your chance to learn best practices and pick the brains of people who have walked in your shoes.     ASK THE QUESTION. This industry is built on relationships between clients and peers. With that being said, we can be each other’s greatest resource. You are learning the industry and it’...

Sports Legacy Fund announces 2020 beneficiary: How you can help

 Posted on: December 3 2019
Sports ETA is feeling the holiday spirit and we hope our members are too as we start to raise money for our Sports Legacy Fund. What better way to celebrate #GivingTuesday, than by giving to kids in need? Each year, Sports ETA awards a grant to a non-profit organization that provides at-risk youth, veterans, or physically or intellectually disabled individuals opportunities to participate in sport. To date, Sports ETA and our members have donated more than $150,000 in grants to organizations that leave a legacy in the lives of the athletes who participate in their programs. For 2020, we are pleased to announce our beneficiary KC Blind All-Stars Foundation. This amazing group helps support the needs and dreams of blind and visually impaired youth at the Kansas State School for the Blind and the educators who believe in them. The KC Blind All-Stars Foundation will use the Sports Legacy Fund grant to build the school a new, handicapped-accessible playground on the school’s ...

Mentor Spotlight: Meaghan Hughes

 Posted on: December 2 2019
From volunteering her time on the Sports ETA Mentoring Committee to serving on our board and attending the first-ever Women’s Summit in Columbus, Ohio, Meaghan Hughes is a dedicated member of Sports ETA. Meaghan started off as a receptionist at the Ann Arbor Sports Commission and has risen in the ranks to be the Associate Director. She is now responsible for a variety of divisions including strategic planning, sales, social media, and managing Simpleview. Meaghan said one of her favorite experiences was when the 2014 NHL Winter Classic came to Ann Arbor and her office hosted a New Year’s Eve “The Puck Drops Here” event. She says it’s something she would never have been able to be a part of if it wasn’t for her great job. As someone who started her career in the sports industry at a younger age, Meaghan likes to mentor those who are just starting off. “I started working here [Ann Arbor Sports Commission] when I was 23 and understand ...

Happy Thanksgiving!

 Posted on: November 27 2019
The holiday season is upon us. With Thanksgiving tomorrow, we here at Sports ETA just wanted to give a big thanks to you, our members. This is YOUR association. Without YOU, we would be nothing. Many of you have stepped up, volunteering your time to make Sports ETA better. From our board members to our committees and events, we appreciate all the time you give our association. You are the reason we grow and succeed day after day, year after year. We welcome your insights, knowledge, and experience because Sports ETA is here to help you and others just like you in the industry of sports events and tourism. Thank you once again for making 2019 a fantastic year for Sports ETA. We are excited to see what 2020 has in store. We wish you and your loved ones a wonderful holiday season.

Mentor Spotlight: Judi Hess

 Posted on: November 26 2019
She’s a Steelers fan that cheers on her team from Binghamton, New York. When her Steelers are not on the field, she enjoys being outdoors, attending live performances and volunteering for animal rescues. Meet one of our Sports ETA mentors Judi Hess. Judi is the Director of Visit Binghamton. She is responsible for tourism promotion of Greater Binghamton including serving as the primary tourism liaison with elected officials, budget management, strategic planning, marketing program oversight, and managing all aspects of day to day operations of the Convention & Visitors Bureau. You can say Judi has many roles she takes on each day.  “Being a part of a small bureau, I get to wear many hats,” Judi said. “Because of that, I feel very comfortable mentoring in sales, marketing, social media, and branding.” Judi suggests three things to anyone in this industry: Put yourself out there Never stop learning Get involved Getting in...

Mentor Spotlight: Hank Pivarnik

 Posted on: November 21 2019
Did you know Sports ETA offers mentoring to members, new and old? The Mentoring and Engagement Committee is here to help all Sports ETA members. We will be spotlighting each mentor to help you get to know them a little better - you may even find that you connect with one of them. This way, when you need a mentor in the future, you already have one in mind. Meet Hank Pivarnik, CSEE. He recently retired from Hilton as the Director of Sports Sales after 30+ years of service. In that role, Hank oversaw sales relationships between Hilton brands and customers from MLB, MLS, NASCAR, NBA, NFL, and NHL. In addition to sales relationships with USOPC, several NGB’S, sports broadcasting and sports housing entities. While there was plenty of hard work along the way, Hank really enjoyed the times when he was able to work with Dirk Nowitzki of the Dallas Mavericks at NBA Cares service day during an NBA AllStar weekend. And his work with the Denver Broncos, which gave him a game b...

Not Your Mother's Mentoring Committee

 Posted on: November 19 2019
How to use your mentor. Your fellow Sports ETA members, especially those on the mentoring committee, each come with unique perspectives, experiences, and backgrounds to our industry’s association. The best part of the diversity of membership is access to these leaders in sports tourism and what you can learn from them.  It is not just about having someone to help guide new members through their first experiences, but also an opportunity to get creative and learn. Some of the most pivotal things I've learned in this industry weren’t taught to me in school or any formal education session, but from my colleagues, their experiences and of course my own.  I would encourage anyone to lean on those members of the mentoring committee, whether your assigned mentor or another member of the committee you already know, as a resource to bounce ideas off, seek career guidance, learn from their missteps and successes alike. Someone outside your dest...

Ask a Sports ETA Mentor

 Posted on: November 18 2019
Becoming a new member of Sports ETA is an exciting time. Event and tourism organizations are welcomed into a big network of colleagues and introduced to dozens of resources. It can be a lot to take in. That’s where our Mentoring and Engagement committee comes in. Experienced Sports ETA members volunteer to serve as mentors to new member organizations and first-time Sports ETA event attendees who are new to the sports events and tourism industry. These mentors are there to offer advice, best practices in different areas of the industry, and a friendly face at Sports ETA events. These mentors are not just there for new members; they can be of help to members who have been with Sports ETA for years. If you have a dilemma and need some friendly advice, one of our mentors will be glad to help you. Or if you are traveling to a city you are unfamiliar with, check out our mentors to see if they can make any recommendations. This committee of about 40 industry leaders have a...
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