Sports ETA taps 4FRONT as official innovation and marketing partner

 Posted on: March 3 2021
Contact: Jackie Reau Game Day (513) 708-5822 Sports ETA taps 4FRONT as official innovation and marketing partner CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership. “4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.” In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...

Landmark Study by Sports ETA on U.S. Sports-Related Travel Shows $45.1 Billion Impact, Provides Benchmark for Post-COVID-19 Impact Measurement

 Posted on: September 1 2020
Contact: Jackie Reau Game Day (513) 708-5822 Landmark Study by Sports ETA on U.S. Sports-Related Travel Shows $45.1 Billion Impact, Provides Benchmark for Post-COVID 19 Impact Measurement Sports ETA Report Looks at Economic Impact of Sports Tourism in America CINCINNATI (For Immediate Release) – U.S. sports travelers, event organizers and venues spent a total of $45.1 billion in 2019, an increase of over 5 percent from the previous year, generating $103.3 billion in direct, indirect and induced business sales, according to the 2019 State of the Sports Tourism Industry Report in America presented by the Sports Events and Tourism Association (Sports ETA) in partnership with the Northstar Meetings Group. The landmark study presents the most comprehensive and representative data quantifying the value of sports-related travel in the United States. Conducted by Tourism Economics, an Oxford Economics company, the report incorporates original data from ...

No fans in the stands- the call for the NCAA to protect student-athletes during this year’s March Madness

 Posted on: March 3 2020
Could this year’s NCAA Men’s Basketball Tournament be played without an audience? That’s what the National College Players Association is asking the NCAA to consider. It’s all to protect the players from the coronavirus. In a statement the group released on February 29, 2020, the NCPA says “the NCAA and its colleges should take precautions to protect college athletes.” The NCPA goes on to say precautions such as cancelling auxiliary events such as meet and greets, press events, etc. as not to put players in contact with crowds. As well as athletic programs should “take every possible measure to sanitize buses and airplanes used to transport players.” The NCAA has not commented yet on the statement. The organization does have a coronavirus resources page on their website. There, the NCAA says it “is taking concerted steps to maintain the first-rate delivery of NCAA championship experiences for student-athletes, team personne...

Sports ETA President & CEO contract extended for three years

 Posted on: January 30 2020
CINCINNATI (For Immediate Release) – The Board of Directors of Sports Events & Tourism Association (Sports ETA), the leading association for the sports event and tourism industry, today announced the three-year extension of the contract of Al Kidd, President & CEO of the organization. “Under Al’s leadership, our association has seen tremendous successes and we’ve made great strides to be more inclusive to a larger segment of the industry,” said Janis Burke, CEO, Harris County – Houston Sports Authority and Board Chair of Sports ETA. “The Board of Directors and I are pleased to be extending Al’s contract for another three-year period. We have great momentum going into our next phase of the organizational vision and strategy, which the board has spent time developing, and with Al’s leadership at the helm, we feel fully confident that the best is yet to come.” Kidd, who joined the organization in 2017, has led the o...

Sports ETA recognizes industry leaders with the President’s All-Star Awards

 Posted on: January 29 2020
CINCINNATI (For Immediate Release) – Sports ETA, the leading association for the sport tourism industry, announced the honorees of its inaugural President’s All-Star Awards. The new award, selected by staff, is recognition for support and dedication to Sports ETA and the sports events and tourism industry. Honorees were chosen for the work performed above the normal call of duty and in supporting staff to implement programs and services to the sport tourism industry. The All-Star Team recipients are as follows: Kathy Nelson, President/CEO, Kansas City Sports Commission, for her work on the Branding Committee Matt Dunn, Executive Director, Palm Coast and the Flagler Beaches, for his work on the Branding Committee John Gibbons, Executive Director, Rhode Island Sports Commission, for his work on the 4S Summit Karl Schmitt, President/CEO Louisville Sports Commission, for his work on the Chief Executive Summit Janis Burke, CEO,  Harris County-Hou...

Sports ETA names Janis Ross as VP of Events & Experiences

 Posted on: January 6 2020
CINCINNATI (January 6, 2020) – Sports Events & Tourism Association (Sports ETA) has appointed Janis Ross, CMP, CSEE as VP of Events & Experiences. In her new role, Ross will oversee the association’s major events and programs including the annual Symposium, Women’s Summit and 4S Summit, among other programs. Ross previously served as Executive Director for the Eugene Cascades & Coast Sports Commission for 15 years, where she developed the region into a premier sports event destination through strategic partnerships and the development of new facilities and events to drive tourism. Additionally, Ross was an active board member of Sports ETA for five years serving in various leadership roles including Chair of the Education Committee. She is also active as a board member for Oregon Track Club and a member of the MPI Meeting Executives Advisory Board. She earned a bachelor’s degree and a master’s of business administration from Portland Stat...

Celebrate your win with us - We'll shout it from the rooftops!

 Posted on: July 31 2019
Do you have a new facility or sports complex? Did you just win a big award or event? Looking for a shoutout? How about celebrating a big win for your organization or city? Celebrate with us and other members! With your Sports ETA membership, you can be added to our weekly e-newsletter, Get in the Game eNews. The email, sent out every Thursday, includes press releases, articles and news about our members and the world of sports tourism and events. It’s a great way to celebrate your accomplishments.  It’s very easy to be included in the Get in the Game eNews. Just submit your content to by noon ET every Wednesday. Don’t forget to also subscribe to the newsletter here. You can also check out past editions on the archives page here:

Become Safe Sport Trained Today!

 Posted on: June 26 2019
Abuse Prevention Training to Benefit the Full Spectrum of the Sports Events and Tourism Industry The U.S. Center for SafeSport Teams Up with Sports ETA to Grow Nationwide Access to Critical Resources DENVER (June 26, 2019) — Two leading sport organizations, the U.S. Center for SafeSport (the Center), a national nonprofit dedicated to ending all forms of abuse in sport, and the Sports Events and Tourism Association (Sports ETA), announced a new wide-reaching partnership today. Through the alliance, the Center is providing its abuse awareness and prevention training which will be promoted and distributed by Sports ETA to their 800+ members and affiliated organizations which include sports commissions, major rights-holders, sports facilities and sport events owners, convention centers, visitors bureaus and multi-sports organizations and state tourism departments. The training will benefit countless athletes, coaches, volunteers, referees, staff and others attending events hos...

National Association of Sports Commission’s Women’s Summit addresses women and sports during the NCAA Women’s Final Four in Tampa

 Posted on: April 15 2019
TAMPA (For Immediate Release) -- A capacity crowd attended the second annual Women’s Summit hosted by the National Association of Sports Commissions in Tampa during the NCAA Women’s Final Four. Numerous female business leaders representing professional and collegiate sports along with government, financial services, marketing, public relations, and hospitality shared advice and tips to attendees of the Women’s Summit, which was first hosted in Columbus, Ohio during last year’s NCAA Women’s Final Four in partnership with the Greater Columbus Sports Commission. Two new awards were presented during the Women’s Summit as well. Linda Logan, Executive Director of the Greater Columbus Sports Commission, was honored with the firstever Trailblazer Award for her industry leadership, and the Rising Star Award was presented to Meaghan Hughes from Ann Arbor Sports Commission for her volunteerism efforts. “The Women’s Summit hosted by the Nati...

Relationship Building - Importance of Mentorship

 Posted on: March 12 2019
A mentor is someone that will guide you along the path you have chosen, someone that will help you overcome challenges and build your character, while being motivated to support you and being a positive influence on your journey. Have you identified important individuals that have had a positive impact on your life? These individuals could be friends or advisers that you haven’t talked to in years, but they are still mentors to you. Reach out to them, thank them and start up that new dialogue. For me, it was a college professor at Ohio State in 2003, and I never realized how important he was to helping create who I am today and why I ended up in the sports tourism industry in 2012. After nine years of working in a variety of roles in professional sports – from interning and working full-time for a Minor League Baseball team, to spending time selling sponsorships for a PGA golf tournament and then moving into event operations for a golf contractor, then finally landing...
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