MEMBER WIN: Hilton Named Official Hotel Partner of the Big Ten Conference

 Posted on: August 29 2024
August 29, 2024 | News Release  Hilton Named Official Hotel Partner of the Big Ten Conference Saturday primetime football on the Big Ten Network will be presented by Hilton CHICAGO, Ill. – The Big Ten Conference and Big Ten Network (BTN) today announced a multiyear partnership with Hilton, a leading global hospitality company, as the Official Hotel Partner of the Big Ten Conference. Hilton will be the presenting sponsor of all Saturday primetime Big Ten football games on BTN. The Big Ten Conference will have access to discounted room rates at Hilton properties throughout the year for employees, student-athletes, and team personnel for more than 4,000 Big Ten events across the network and conference. The partnership will offer premium tickets, on-field experiences and other unique Big Ten experiences exclusively to Hilton Honors members through the Hilton Honors Experiences platform, while also partnering with the Big Ten Conference on an an...

Playbook Out Now!

 Posted on: March 12 2024
The newest edition of the Sports ETA Playbook is out now! Take a break and check it out. Download your copy here, and remember to share it with a colleague. Inside This Edition A Purposeful Path to Success 10 Tips To Start The New Year Off Right Create Connections at the 2024 Symposium! NEW Sports Tourism Learning Institute Course Sports ETA #Member Win Q&A with Andy Dolich A Lesson in Community Hospitality: Biggest Sports ETA Member Event Wins And more! VIEW PLAYBOOK

View Rights Holders Coming to the Symposium!

 Posted on: February 6 2024
  View a list of rights holders registered for the 2024 Symposium to date. Check back often as new registrations are being added daily.  

Sports ETA and Destinations International create strategic partnership to elevate sports events and tourism education and advocacy in America

 Posted on: August 9 2022
Contact: Jackie Reau Game Day (513) 708-5822 | jreau@gamedaypr.com Caitlyn Blizzard VP of Communications, Destinations International 1 (202) 835-4202 I cblizzard@destinationsinternational.org   Sports ETA and Destinations International create strategic partnership to elevate sports events and tourism education and advocacy in America   CINCINNATI (August 8, 2022) – Sports Events and Tourism Association (Sports ETA), the professional trade association for the sports events and tourism industry, and Destinations International, the world’s largest resource for official destination organizations and convention and visitors bureaus (CVBs), today announced a new two-year partnership with a focus on educational programming and industry research.   The sports events and tourism industry is one of the largest sectors in the travel and tourism industry. According to Sports ETA’s annual State of the Industry Report, the sports tourism sector&rsqu...

Sports ETA to Partner on Two New U.S. Sports Congress Events

 Posted on: July 15 2021
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com   Sports ETA to Partner on Two New U.S. Sports Congress Events   CINCINNATI (For Immediate Release) – Sports ETA, the trade association for the U.S. sports events and tourism industry, will serve as an organizing partner of the new U.S. Sports Congress Economic Development & Sports Tourism Summit (ED&STS) and the Collegiate Championship Symposium scheduled for December.   Both events will take place under the U.S. Sports Congress umbrella in Frisco, Texas. The ED&STS will be held December 6-7 and the Collegiate Championship Symposium will be December 6.   The ED&STS is designed for economic development professionals, Chambers of Commerce, park districts and government representatives. This unique programming will feature its own educational track, including opportunities to network with other like-minded professionals at U.S. Sports Congress receptions.   T...

Sports ETA announces new board leadership for 2021-22

 Posted on: June 29 2021
Contact: Jackie Reau Game Day (513) 708-5822 | jreau@gamedaypr.com     Sports ETA announces new board leadership for 2021-22   CINCINNATI (June 29, 2021) – Sports ETA announced new board leadership as elected at the Annual General Membership Meeting this week. Michael Price of Greater Lansing Sports Authority was elected Board Chair. The 2021 Officers of Sports ETA are: Chair Michael Price, STS, CTA Greater Lansing Sports Authority. Price has served as executive director of Greater Lansing Sports Authority for the past 15 years and is a long-time committee chair with Sports ETA. He is the co-founder of Pure Michigan Sports, the state sports association for Michigan and serves as the groups lead.   Immediate Past Chair, Janis Burke, STS, Harris County – Houston Sports Authority. Burke has served as CEO of the Harris County – Houston Sports Authority for the past 15 years. Under her board leadership, Sports ETA un...

Sports ETA and EventConnect announce the first-ever real-time dashboard for the sports events and tourism industry

 Posted on: June 3 2021
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com   Check out the pulse now Sports ETA and EventConnect announce the first-ever real-time dashboard for the sports events and tourism industry   CINCINNATI (June 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, and EventConnect, the event platform that aims to evolve how youth and amateur sports events are managed with its no-cost software, announced today a partnership to provide the first-ever live dashboard for the sports events and tourism industry.   Sports ETA’s The Pulse powered by EventConnect provides vital industry insights for destinations and events rights holders alike to reference as they develop business plans. The Pulse dashboard includes year-over-year data: Travel registrations, average night stays in U.S. hotels, average nightly hotel rate, a heat map of the United States where events are held, and the number of e...

Sports ETA taps 4FRONT as official innovation and marketing partner

 Posted on: March 3 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA taps 4FRONT as official innovation and marketing partner CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership. “4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.” In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...

Landmark Study by Sports ETA on U.S. Sports-Related Travel Shows $45.1 Billion Impact, Provides Benchmark for Post-COVID-19 Impact Measurement

 Posted on: September 1 2020
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Landmark Study by Sports ETA on U.S. Sports-Related Travel Shows $45.1 Billion Impact, Provides Benchmark for Post-COVID 19 Impact Measurement Sports ETA Report Looks at Economic Impact of Sports Tourism in America CINCINNATI (For Immediate Release) – U.S. sports travelers, event organizers and venues spent a total of $45.1 billion in 2019, an increase of over 5 percent from the previous year, generating $103.3 billion in direct, indirect and induced business sales, according to the 2019 State of the Sports Tourism Industry Report in America presented by the Sports Events and Tourism Association (Sports ETA) in partnership with the Northstar Meetings Group. The landmark study presents the most comprehensive and representative data quantifying the value of sports-related travel in the United States. Conducted by Tourism Economics, an Oxford Economics company, the report incorporates original data from ...

No fans in the stands- the call for the NCAA to protect student-athletes during this year’s March Madness

 Posted on: March 3 2020
Could this year’s NCAA Men’s Basketball Tournament be played without an audience? That’s what the National College Players Association is asking the NCAA to consider. It’s all to protect the players from the coronavirus. In a statement the group released on February 29, 2020, the NCPA says “the NCAA and its colleges should take precautions to protect college athletes.” The NCPA goes on to say precautions such as cancelling auxiliary events such as meet and greets, press events, etc. as not to put players in contact with crowds. As well as athletic programs should “take every possible measure to sanitize buses and airplanes used to transport players.” The NCAA has not commented yet on the statement. The organization does have a coronavirus resources page on their website. There, the NCAA says it “is taking concerted steps to maintain the first-rate delivery of NCAA championship experiences for student-athletes, team personne...
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