Sports Events and Tourism Industry

USA Roller Sports National Championships will be hosted in Cedar Rapids

 Posted on: May 29 2019
A big accomplishment was announced this month for a member of the NASC. The city of Cedar Rapids was selected to host the USA Roller Sports National Championships in 2020. The city is currently preparing for one of the largest events in their history, with the competition lasting 23 days in the month of July 2020. All activities will take place in the Cedar Rapids Ice Arena.  The six competitive sports disciplines included in the 2020 USARS National Championships are figure skating, in-line hockey, roller derby, rink hockey, freestyle, and speed skating. According to The Gazette, this event is projected to generate more than 10,000 overnight stays and $8 million in visitor spending. Much of this revenue will come from the 1,600 participants and their families, all ranging in age from elementary to senior citizens. Congratulations to Cedar Rapids Tourism for booking such an important event. Learn more at https://www.teamusa.org/USA-Roller-Sports

NASC rebranded as Sports ETA

 Posted on: May 29 2019
The National Association of Sports Commissions (NASC), the governing body of the $11.4 billion sports events and tourism industry, announced May 9, 2019, a new brand designed to represent a more inclusive organization to lead the sports event and tourism industry and its membership. The organization will now be referred to as Sports Events & Tourism Association or Sports ETA. Download Sports ETA presentation.

2019 Symposium Recap

 Posted on: May 24 2019
A record turnout of industry leaders in sports events and tourism attended the 27th annual symposium held in Knoxville, TN from May 6-9 to elect new leadership, honor members with national awards and participate in dozens of continuing education programs led by industry leaders. 

My Etiquette Fail - Or So I thought

 Posted on: May 23 2019
Way back in April, I had the pleasure of attending an etiquette session led by Patricia Rossi at the NASC (now called SportsETA) Women's Summit in Tampa. This was the second annual Women's Summit held in conjunction with the NCAA Women's Final Four basketball tournament. I wrote about my takeaways last year as well. Patricia was the last presenter in 48 hours chock-full of wisdom and knowledge bombs. All 70 attendees were exhausted, and perhaps more than a little sleep deprived, to say the least. You might say she had drawn the short straw. Not to mention, she was presenting to a bunch of awesome women who work in sports...let's just say (and I'm just surmising here), but this industry may be a bit more casual on the etiquette side of things than say, corporate finance. In a nutshell, Patricia rocked the house! She was engaging, hilarious, and an absolute delight. She is a southern belle that (if I'm honest) at first impression, intimid...

Keep in Contact with your New Contacts

 Posted on: May 17 2019
It’s back to work for those of us who went to the NASC Symposium in Knoxville last week. As you are getting back to your projects and events, don’t forget about all those contacts you met last week. In the sports events and tourism industry, networking is key and we hope you met a lot of great people at the Symposium to help in future projects. So don’t let those business cards go to waste. Follow-up is key to developing a new professional relationship. Forbes has a few great tips to master the art of the follow-up. Start with a quick email this week. Don’t feel it has to be something long and profound. Simply say you enjoyed meeting them and if you can, reflect back on a point from your conversation, even if it wasn’t about work. Link in on LinkedIn. This is another way to connect days after meeting. LinkedIn also offers many free tools to keep your contacts front-of-mind for both you and them. Plus, you can send them a quick note on their work...

2019 Member Award Winners

 Posted on: May 9 2019
The National Association of Sport Commissions is excited to share its 2019 Member Award Winners. Every year the NASC honors organizations and individuals in the sports events and tourism industry to celebrate their accomplishments and achievements! There were a ton of impressive nominees this year, and deciding on a winner for each category was incredibly difficult. With that said, our 2019 winners hail from all over the country, from Minneapolis to Gulf Shores. Without further ado, here are your 2019 NASC Member Award Winners: Sport Commission of the Year, Over 500k -Sport Minneapolis, powered by Meet Minneapolis Sports Commission of the Year, under 500k -Spokane Sports Commission Sports Tourism Organization of the Year, over 500k -VisitAnaheim Sports Tourism Organization of the Year, under 500k - Gulf Shores & Orange Beach Sports Event Marketing Campaign  -Savannah Sports Council Destination Branding and Marketing Campaign of the Year, und...

Milwaukee celebrates huge economic boost from sport tourism

 Posted on: May 3 2019
Milwaukee hosted some very big sporting events in 2018, and the whole city is benefiting. According to Visit Milwaukee and the Milwaukee Business Journal, sports tourism brought in additional revenue of $28 million for the Milwaukee region in 2018. When calculating the monetary impact of the events, Visit Milwaukee considered dollars spent on hotel rooms, restaurants, and additional goods and services provided to visitors. Milwaukee hosted a plethora of events throughout the year, but some of the most impactful were the USA Fencing 2018 North American Cup ($2.2 million) and the Junior Volleyball Association MKE Jamboree ($1.6 million). 2019 is shaping up to be just as exciting for the Brew City. USA Fencing will be returning for the 2019 November North American Cup, while the Milwaukee Mile Speedway will host the ARCA Midwest Tour.

Columbus is the true winner in the Blue Jackets Tournament Run

 Posted on: May 1 2019
If you’re a fan of hockey, you probably watched the Columbus Blue Jackets’ monumental upset of the Tampa Bay Lightning in round one of the NHL playoffs. But for the city of Columbus, the win wasn’t just felt by the hockey team. The Greater Columbus Sports Commission celebrated a huge win as the nationally televised game on CNBC allowed millions of viewers to experience the sports atmosphere of Columbus, Ohio. Jen Cartmille, the director of Marketing for the Greater Columbus Sports Commission celebrated the spotlight, telling Columbus TV station WBNS that “when we have an NHL playoff game or host an NCAA basketball tournament and it’s shown across the country people get to see what kind of city we are... [sporting events] help sell the city.” Although Columbus is still an emerging hockey town, the excitement for the Blue Jacket’s recent success has already captivated the local community. The Blue Jackets are now the closest they have ever ...

NETWORKING TIPS FOR THE 2019 NASC SYMPOSIUM (OR ANY NETWORKING EVENT!)

 Posted on: April 30 2019
People tend to fall on three sides of the networking spectrum: The people that love socializing and meet all kinds of people The people that hate networking and skip these sessions or don’t participate The people that are good at networking and leave with a valuable lead and/or resource Depending on the day, each of us usually falls into one of these categories when we must attend networking events. Many factors contribute to how we react to networking including the hours worked that day, what’s happening outside of work, and energy levels in general.  Please take a moment to learn some networking lessons that may provide positive results while networking at the 2019 NASC Symposium. Look at this stack of business cards! These are on my desk right now. Can you imagine if your card is located near the bottom of that stack? I’m sure my card is at the bottom of stacks on hundreds of desks around the country. This is a constant reminder that I’...

Event Overview Appointment Portal - NOW OPEN!

 Posted on: April 22 2019
The NASC Symposium is just over two weeks away, which means it’s time to request event overview appointments! The Symposium is a phenomenal way to network and learn more about the industry from the people currently thriving in it. Wondering how to do that? It’s simple! Start by going to the NASC Symposium website to update your profile. Making sure that your profile is up to date is vital because you may not appear correctly in the member directory, which is where Symposium attendees look when requesting/accepting appointments. After that, make your request for all the organizations you would like to meet with during event overview appointments. You will be able to view a list of organization’s that you have a confirmed one-on-one appointment. Once you submit the request, rank each one, while also accepting or declining appointments requested of you, to ensure that you receive the best possible matches.  If you request an appointment, but the other organiza...
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