The Winter '22 - '23 edition of the Sports ETA Playbook is out now! Download your copy here, and don't forget to share it with a colleague.
Inside this edition:
- Sports ETA Chief Executive Summit
- Sports ETA and Northstar Meetings Group Expands Strategic Partnership
- White Paper: The Strong Performance of the Sports Tourism Sector
- Kansas City - The New Midwest
- Tourism Improvement Districts
- Your 2023 Sports ETA Road Map
- Guide to State-level Event Procurement Funds
By: Jennifer Stoll, PhD, Principal, Stoll Strategies and Research Director for Sports ETA & Tammy Koerte, Senior Research Manager, Longwoods International
Co-published with our partners at Longwoods International, our latest white paper, “The Strong Performance of the Sports Tourism Sector and Rising Resident Sentiment of Sport,” looks at the strength of sports tourism in this post-pandemic world and its support among communities, sports organizations and participants.
First, let’s take a look back at sports tourism. As of 2021, sports events and tourism comprised $39.7 billion in direct spending, $12.9 billion in tax revenue and a total economic impact of $91.8 billion in the U.S., according to Sports ETA data. This bounce back from the pandemic outpaced many other industry sectors, including pharmaceuticals, oil and gas extraction, and others.
In 2021, more than 175 million Americans traveled for sports-related reasons, just 2.6% below the industry peak...
Calling all event owners!
Visit KC and the Kansas City Sports Commission & Foundation wants you at the 2023 Sports ETA Symposium in Kansas City this May.
All event owners who register for the event by Friday, March 17th will be entered to win the ultimate Kansas City prize:
A $2,000 Traeger Smoker Gift Card (redeemable via Traeger.com) with a full Kansas City original - Jack Stack Pitmaster BBQ Package delivered right to your front door!
So what are you waiting for? Register now! 👇
This drawing is only open to Event Owners. You must be registered by 11:59 P.M. PT on Friday, March 17, 2023 to be entered. The drawing will take place in Kansas City during the 2023 Symposium Event Owners Reception on Monday, May 8. The Event Owner Reception will take place from 5:00 - 6:00 P.M. local time at No Other Pub.
Contact: Jackie Reau
Sports ETA and Northstar Meetings Group Expand Strategic Partnership
CINCINNATI (January 9, 2023) – Sports ETA, the only trade association for the sports events and tourism industry, announced today the expansion of its industry partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s key research products, including the State of the Industry research report.
Under terms of the extension, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo, TEAMS Europe and the EsportsTravel Summit — will continue to be the presenting sponsor of the State of the Industry report, as well as two new studies that will be released in 2023: The Sports ETA Salary Survey and the Sports ETA Facilities ...
The Old Elliot Cup and Detroit Cup