Sports Events and Tourism Association

Facility Showcase: October 2024

 Posted on: October 31 2024
Welcome to the October edition of the Sports ETA Facility Showcase! This month, we’re thrilled to highlight the Alachua County Sports & Events Complex (ACSEC) in Gainesville, Florida—a premier destination for sports events in North Florida. Known for its state-of-the-art indoor track and adaptable multi-sport spaces, the ACSEC stands out as a powerhouse in sports tourism, boosting local economic growth and providing world-class facilities for athletes, spectators, and the surrounding community. Don’t miss the “Key Difference Maker” at the end—this insight could help shape your own facility’s impact. A Legacy of Sports Dedication Since 1999, the Gainesville Sports Commission (GSC) has been dedicated to advancing sports tourism and community development through strategic sports events. As a nonprofit with a mission to drive tourism and economic impact, the GSC has fueled over 300 million dollars in economic growth for Gainesville and ...

New White Paper Release! Merchandising Mastery: Unlocking Profit and Brand Potential at Your Sports Events

 Posted on: October 28 2024
Are you maximizing your brand’s revenue potential? Our latest merchandise white paper helps you learn how to create a customized brand solution through merchandise sales. Key Takeaways: Increased Revenue: Merchandise sales provide an additional revenue stream that can significantly boost your event’s financial performance. Enhanced Fan Engagement: Offering event-specific merchandise creates a deeper connection between fans and the event, enhancing their overall experience. Brand Visibility: Branded merchandise acts as a walking advertisement, increasing visibility and awareness of your event. Memorabilia: Merchandise serves as a tangible memento, allowing attendees to relive their experience long after the event has ended. Data Collection: Merchandise sales can provide valuable data on consumer preferences and behaviors, informing future marketing strategies. View the White Paper Here   Thank...

NEW White Paper Release! Youth/Amateur Sports Insurance: Everything You Need to Know

 Posted on: October 8 2024
Navigate the complexities of insurance and it’s requirements in the youth and amateur sports industry while addressing the financial risks associated for all stakeholders. This white paper explores the essential insurance types required to protect the youth sports industry from financial risks. It covers the needs of event organizers, venues, sports clubs, and families, highlighting key solutions like general liability, accident medical insurance, sports fee insurance, and event cancellation insurance. Key Takeaways: Comprehensive Insurance Solutions: Safeguards the financial investments of all stakeholders. Event Cancellation Insurance: Protects revenue for event organizers with customizable solutions.  Stay-to-Play Revenue Protection: Exclusive USSCI solution that automatically secures refunds and stabilizes revenue at no cost to event organizers. Broker Benefits: Brokers help navigate complex insurance needs, ensuring tailored, cost-effective coverage. ...

Facility Showcase: September 2024

 Posted on: September 26 2024
Get ready for an exciting edition of the September 2024 Sports ETA Facility Showcase! This month, we’re shining the spotlight on one of the most groundbreaking facilities in the sports events and tourism industry: Arizona Athletic Grounds (AAG). As one of the largest sports and entertainment complex in North America, AAG is not just a venue—it’s a game-changer for sports tourism. Dive into this showcase and discover how AAG is driving both community engagement and economic growth. Plus, don’t miss our "Key Difference Maker" and a thought-provoking question to help you level up your own operations. Let’s get started!    Mesa, arizona: A Premier Sports Destination, Powered by Partnership Mesa has earned a reputation as one of the nation’s most desirable destinations for hosting a wide range of sporting events—whether amateur, youth, collegiate, or professional. The city has hosted premier tournaments for the NCAA, NJC...

Women's Community Meeting: October 9 at 3 PM ET

 Posted on: September 11 2024
We’re excited to announce the next Women's Community Group call, scheduled for October 9, 2024, at 3 PM ET. Mark your calendars for an inspiring session led by Jessica Blubaugh, Chief Philanthropy Officer of United Way of Greater Kansas City! Jessica brings a wealth of experience and passion to her role, with a career journey that began as an intern at the Kansas City Sports Commission—a fun fact that showcases her deep roots in the sports and nonprofit sectors. This call will be an excellent opportunity to hear from Jessica as she shares her insights, experiences, and perspectives on leadership, philanthropy, and community impact. Whether you're looking to learn, network, or find inspiration, this session is sure to offer valuable takeaways for everyone. Learn more about Jessica here: https://voyagekc.com/interview/daily-inspiration-meet-jessica-blubaugh/ Don't miss this chance to connect, learn, and grow with fellow members of the Women's Commu...

Parks & Recreation Community Meeting: October 16 at 2:30 PM ET

 Posted on: September 10 2024
Join us for the inaugural Parks & Recreation Community meeting on Monday, October 16 at 2:30 PM ET! This roundtable discussion, led by community leaders will bring together Parks & Recreation professionals, Destination Marketing Organizations (DMOs), and Sports Commissions to create a vibrant, collaborative community. Our focus will be on enhancing the impact of sports tourism, promoting healthy lifestyles, and fostering sustainable community development through the strategic use of parks, recreation facilities, and events.   Don’t miss this opportunity to connect, share, and innovate with industry peers! JOIN ZOOM MEETING Meeting ID: 871 8748 8253 Passcode: 279776   If you have any questions, please be sure to visit our community webpage and LinkedIn group. Community Leaders, Jennifer Fink, Director of Parks and Recreation, MASC/National Sports Center Clay Partain, STS, Executive Dir...

State Association Leaders Community Meeting: October 2 at 3 PM ET

 Posted on: September 9 2024
Mark your calendars for an exciting opportunity to connect and collaborate! We invite all state association leaders to join us for a community meeting on Wednesday, October 2, at 3 PM ET. This meeting is all about extending the conversation between State Associations and State Parks & Recreation Organizations, exploring how we can work together to support each other’s missions more effectively. Topic: Extending the Conversation about State Associations & State Parks & Recreation Organizations: How Can We Work Together to Support One Another's Missions? This is a great opportunity to share insights, build relationships, and find new ways to strengthen our collective impact on the communities we serve. Let’s explore how our state associations and parks and recreation organizations can unite around common goals, amplify our efforts, and create more meaningful experiences for everyone involved. Feel free to extend this invitation to your State Parks &am...

Sports ETA FY24 Annual Report Video Now Available!

 Posted on: September 5 2024
We're thrilled to share some exciting news as we quickly approach our 32nd anniversary, just one month from today! To celebrate this milestone and close out Fiscal Year 2024, we’re shaking things up. Rather than the usual PDF, we've crafted a dynamic and engaging video report that brings our achievements to life and offers a glimpse into the future of your association. We couldn't be more excited to share it with you, our incredible members!   In this video, you’ll discover: Highlights of our FY24 performance and the milestones we achieved together. Stories of impact from across our membership. A sneak peek into what’s coming in FY25, with exciting new initiatives and opportunities!   We believe this innovative approach not only celebrates the successes of the past year but also provides an inspiring look ahead. We are proud of what we have accomplished together, and we’re even m...

Small to Mid-Market Community Meeting: September 11 @ 3:30 PM ET

 Posted on: September 3 2024
  Calling all Small to Mid-Market Destination members! Please join us on Wednesday, September 11 at 3:30 PM ET for a virtual community meeting focused on Local Partnerships. Don’t miss out - tell an industry colleague!   Join Zoom Meeting Meeting ID: 895 4263 9576 Passcode: 227836     Agenda Meeting & Committee Introduction / Sports ETA Update Ryan Strickland, Community Leader, Play Treasure Coast Florida Chris O’Brien, Community Leader, Visit Panama City Beach Millie Osguthorpe, Community Leader, Visit Ogden Carey Harveycutter, Community Leader, City of Salem, VA Domico Rodriguez, Community Leader, Rapid City Sports Commission Lucas Gebhart, Community Leader, Visit Boise Ed Carnathan, Community Leader, Las Cruces Chip Woytowitz, Community Leader, Ocean City Tourism Greg Gelinas, Community Leader, Buffalo...

MEMBER WIN: Hilton Named Official Hotel Partner of the Big Ten Conference

 Posted on: August 29 2024
August 29, 2024 | News Release  Hilton Named Official Hotel Partner of the Big Ten Conference Saturday primetime football on the Big Ten Network will be presented by Hilton CHICAGO, Ill. – The Big Ten Conference and Big Ten Network (BTN) today announced a multiyear partnership with Hilton, a leading global hospitality company, as the Official Hotel Partner of the Big Ten Conference. Hilton will be the presenting sponsor of all Saturday primetime Big Ten football games on BTN. The Big Ten Conference will have access to discounted room rates at Hilton properties throughout the year for employees, student-athletes, and team personnel for more than 4,000 Big Ten events across the network and conference. The partnership will offer premium tickets, on-field experiences and other unique Big Ten experiences exclusively to Hilton Honors members through the Hilton Honors Experiences platform, while also partnering with the Big Ten Conference on an an...
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