Sports ETA, in collaboration with the Northstar Meetings Group, has engaged Tourism Economics, an Oxford Economics company, to conduct an update of the 2019 State of the Industry Report for 2020 and 2021. This important study will provide strategic insights on market size, economic impact, competitive dynamics, and trends within the industry.
2019 was the high-water mark for sports tourism and Sports ETA plans to use the 2020 and 2021 data in evaluating the COVID recovery and industry growth. This information will be important to future planning for all members of the Sports ETA family with regular data comparisons to validate growth.
The survey is designed specifically for destination representatives and takes approximately 15 minutes to complete. Please have your budget, event, sponsorship, participation, and spending data readily available for completion.
By completing this survey, you will be entered to win one of five $100 Amazon gift cards!
The Sports ETA Playbook is the official publication of the association for the sports events and tourism industry. The Summer 2021 edition is now available. Download your copy today.
Inside this issue:
Catching Up With Our Communities
Current Status of Economic Impact of Transgender Bill Legislation
Going Virtual to Create A New Event Called Virtual Artistic Swimming
Sports Tourism Learning Institute Information
A look at new Sports ETA Partnerships
Birmingham schedule of events - October 25-28
Annual General Membership Meeting Recap
Sports Business Journal Details
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
We're excited to share the first edition of Sports ETA's The Pulse powered by EventConnect Quarterly Report with you.
In this edition, you'll be provided with an overview about this industry leading data dashboard, then dive into some key insights and most importantly, learn how you can use this information to make better business decisions for your organization.
Check Out the Pulse Now
Expanded Definition of Success for the Sports Events and Tourism Industry
By Jennifer Stoll, PhD, STS
Read Full White Paper
For many years, the primary metric for success among sports events and tourism organizations has been economic impact, usually equivocated with hotel room night generation. In other words, sports events and tourism’s primary objective was to solicit non-local travelers to a destination resulting in maximum room-night generation – commonly referred to as “heads in beds.”
As the industry has evolved, it has become apparent that hosting sporting events in a certain locale provides deeper value than solely counting heads in beds. However, despite the growing body of evidence underscoring the widening value of sports events and tourism efforts on the local community, industry-accepted expanded metrics of success have significantly lagged.
Confining the scope of industry success to room nights presents several limitations...
Big sporting events may have been cancelled this year, but the sports events and tourism world is looking towards the future. Many large events have RFPs out right now for events in upcoming years.
As a Sports ETA member, you have access to our database of Event RFPs at your fingertips. Right now, there are nearly 75 events posted which are actively looking for RFPs.
Sports ETA members can look at the details of each Event RFP right on our website to learn what each event is looking for in a host city. If you determine an event is right for your area, you can submit a bid by following the instructions in each RFP.
We hope you use our Event RFP Database to help you secure events in the future. We wish our members luck in submitting for each RFP.
Sports ETA is excited to announce that our members now have access to higher FedEx discounts off list rates than ever before. When you sign up for the Sports ETA Shipping Program (it’s free to enroll), you’ll save 45% on FedEx Express and 25% on FedEx Ground. If you’re currently using the program, be sure to re-enroll to get the improved discounts. With all of the challenges businesses are facing right now, it’s more important than ever to take advantage of cost-saving benefits. Whether you’re shipping orders to customers, getting shipments in from suppliers, or managing customer returns, you’ll be able to reduce your costs. Enroll today.
As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA:
10. Continued growth in the sports department of Destination Marketing Organizations.
More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City.
9. The increasing role of parks and recreation departments in sports events and tourism initiatives.
Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...
Rates are going to increase in 2020 with carriers FedEx and UPS. Sports ETA members need to stay informed of the changes in order to keep costs low. Here are the top takeaways you need to know:
FedEx and UPS small package rates are increasing an average of 4.9% - effective January 6, 2020 and December 29, 2019 respectively.
Your actual costs will vary. Depending on the service you use and your package characteristics, you could see increases above or below the average.
Many common surcharges are also increasing. On top of the base rates, you need to be aware of the charges that apply to your shipments and how they’ll affect your total costs.
PartnerShip®, the endorsed shipping provider for Sports ETA, has sorted through the rate charts and put together a complete guide for members. Download the free white paper for key details about the new rates and how they may impact your business.
Sports ETA members have exclusive access to discounts on select FedEx®...
Being new to this industry is intimidating, right? You have seasoned vets who seem to know everyone and then there is you – brand new and ready to make connections. But how? Here are a couple of tips and tricks I hope will help as you navigate being a “newbie” in this industry!
Go to the Sports ETA 4S Summit. Aside from the fact that you get to learn from some of the greatest leaders in our industry, this event is also one of the best opportunities to meet people. It’s smaller than the Symposium and is a completely education-based conference, making it your best opportunity for networking with colleagues. This is your chance to learn best practices and pick the brains of people who have walked in your shoes.
ASK THE QUESTION. This industry is built on relationships between clients and peers. With that being said, we can be each other’s greatest resource. You are learning the industry and it’...
We appreciate your input on research topics of interest for the sports events and tourism industry. If you didn't have a chance to respond to the latest version of The Pulse, it's ok! Take a look at the recap and see what research topics are of interest to other Sports ETA members.
The Pulse v.6 Recap
This information in the recap above helps us as we plan for timely and relevant research for our members. Part of that objective is keeping a close eye on what’s happening in the industry. Industry trends is the subject of the Pulse v. 7, available now:
Take The Pulse v. 7 today!