The newest edition of the Sports ETA Playbook is out now! Take a break and check it out.
Download your copy here, and remember to share it with a colleague.
Are you maximizing your brand’s revenue potential? Our latest merchandise white paper helps you learn how to create a customized brand solution through merchandise sales.
Key Takeaways:
Increased Revenue: Merchandise sales provide an additional revenue stream that can significantly boost your event’s financial performance.
Enhanced Fan Engagement: Offering event-specific merchandise creates a deeper connection between fans and the event, enhancing their overall experience.
Brand Visibility: Branded merchandise acts as a walking advertisement, increasing visibility and awareness of your event.
Memorabilia: Merchandise serves as a tangible memento, allowing attendees to relive their experience long after the event has ended.
Data Collection: Merchandise sales can provide valuable data on consumer preferences and behaviors, informing future marketing strategies.
View the White Paper Here
Thank...
Navigate the complexities of insurance and it’s requirements in the youth and amateur sports industry while addressing the financial risks associated for all stakeholders.
This white paper explores the essential insurance types required to protect the youth sports industry from financial risks. It covers the needs of event organizers, venues, sports clubs, and families, highlighting key solutions like general liability, accident medical insurance, sports fee insurance, and event cancellation insurance.
Key Takeaways:
Comprehensive Insurance Solutions: Safeguards the financial investments of all stakeholders.
Event Cancellation Insurance: Protects revenue for event organizers with customizable solutions.
Stay-to-Play Revenue Protection: Exclusive USSCI solution that automatically secures refunds and stabilizes revenue at no cost to event organizers.
Broker Benefits: Brokers help navigate complex insurance needs, ensuring tailored, cost-effective coverage.
...
Are you reaping all the benefits of the booming sports travel market?
Our latest white paper shares game-changing moves from sports housing pros. In this comprehensive guide, you will discover how to:
Massively increase staff efficiency while delivering successful events.
Use one simple strategy to improve hotel negotiations – even in a seller’s market.
Leverage housing data to show economic impact and grow your events.
Master the 5 essentials of winning customer service. (Can you name them all?)
Create joyful, unforgettable experiences that keep players and families coming back.
Read the White Paper Here!
Thanks to our Sponsor of this White Paper Series - Playbook365
August 29, 2024 | News Release
Hilton Named Official Hotel Partner of the Big Ten Conference
Saturday primetime football on the Big Ten Network will be presented by Hilton
CHICAGO, Ill. – The Big Ten Conference and Big Ten Network (BTN) today announced a multiyear partnership with Hilton, a leading global hospitality company, as the Official Hotel Partner of the Big Ten Conference.
Hilton will be the presenting sponsor of all Saturday primetime Big Ten football games on BTN. The Big Ten Conference will have access to discounted room rates at Hilton properties throughout the year for employees, student-athletes, and team personnel for more than 4,000 Big Ten events across the network and conference. The partnership will offer premium tickets, on-field experiences and other unique Big Ten experiences exclusively to Hilton Honors members through the Hilton Honors Experiences platform, while also partnering with the Big Ten Conference on an an...
This week, we're talking all about wellness and how the practice and implementation of wellness programs can help you and your city thrive!
Albuquerque Sports Commission/USA Cycling: Event Partnership of the Year Award (population 500,000 and above).
New collaboration will connect members to the $4.5 trillion health and wellness industry
CINCINNATI (June 5, 2024) – Sports ETA, the only trade association for the sports events and tourism industry, announced today an exclusive partnership with WISe Wellness Guild, a consultancy and network of wellness brands, experts and resources, to provide a new suite of educational offerings for the membership of Sports ETA. The new initiative will be called Sports ETA Health & Wellness.
“At Sports ETA, one of our primary objectives is to discover and share industry innovations, and this year, we have uncovered numerous members creating incredible Health and Wellness initiatives in their communities,” said John David, President & CEO of Sports ETA. “Together with WISe Wellness Guild, we will unveil a suite of educational offerings showcasing opportunities to diversify how you support your community and leverage the thriving $4.5 trillion Health and Wellness i...
We are excited to announce the reinvigoration of our Diversity, Equity, and Inclusion (DEI) community! After a period of reflection and planning, we are back with renewed energy and a commitment to fostering a more inclusive environment for all.
As we embark on this journey together, your active engagement is crucial. We want to ensure that our initiatives and discussions are meaningful and relevant to you. That's why we're inviting you to participate in a brief 2-minute survey.
By sharing your thoughts and perspectives, you'll help shape the direction of our DEI efforts and ensure that we address topics that matter most to our community. Whether it's discussing challenges, sharing experiences, or proposing solutions, your input will guide our actions moving forward.
Your responses will remain confidential, and the information gathered will be used solely for the purpose of enhancing our DEI initiatives. We value your honesty and appreciate your time in complet...