Sports Events and Tourism Association > Events > Symposium > Education

2024 Education

The Sports ETA Education Team designs educational content to raise the level of professionalism and provide training that leads to career advancement in the field of sports events and tourism. Whether you're looking for introductory learning or are searching for strategic approaches to current challenges, you'll find education that's right for you at the Sports ETA Symposium.

The schedule below outlines the sessions planned for the 2024 Sports ETA Symposium. Please note, these sessions are subject to change.

Tuesday - Apr 23, 2024

  10:40 AMTransform Your Event Today: Unleash Our Buying Power and Cutting-Edge Booking Platform
April 23, 2024, 10:40 AM - 11:00 AM
Discover the latest in sports tourism on our Marketplace Create Stage sponsored by EventConnect! Join industry experts for insights, strategies, and...
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  1:00 PMBecome An Adaptive Sports Champion in Your Community
April 23, 2024, 1:00 PM - 1:45 PM
The adaptive sport industry is a valuable, yet untapped market in sport tourism. There are countless opportunities for destinations to get in the game....
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  1:00 PMHousing Excellence: Strategies to Optimize Your Housing Efforts
April 23, 2024, 1:00 PM - 1:45 PM
Proudly sponsored by Group Productivity Solutions, this session is exclusively designed for Rights Holder members who aim to explore best practices for...
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  1:00 PMNCAA: What's Next!
April 23, 2024, 1:00 PM - 1:45 PM
    Join Ryan Tressel, Director, Championships and Alliances for an engaging session as he dives into the dynamic world of NCAA site selection!...
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  1:00 PMPromoting a Culture of Health & Wellness in Your Community
April 23, 2024, 1:00 PM - 1:45 PM
The $4.5 Trillion wellness industry is rapidly growing, and there is an opportunity for sports commissions and cities to take the lead on driving the business...
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  2:00 PMBuilding Your Own Legacy
April 23, 2024, 2:00 PM - 2:45 PM
In the dynamic sports events and tourism industry, turnover is high, and many young professionals find themselves stepping into big roles left by their...
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  2:00 PMHow a DMO Partners with Their Facilities
April 23, 2024, 2:00 PM - 2:45 PM
Join us for an engaging session where industry experts from sports and recreation will share practical tips on how to create, strengthen, and solidify...
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  2:00 PMState Associations: What Keeps You Up At Night?
April 23, 2024, 2:00 PM - 2:45 PM
Are you part of a state association or wanting to create one within your state? Come join the State Association Community Group as we have round table...
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  2:00 PMThe Great Collaboration: How Parks & Rec Divisions and Sports DMOs Can Function Better Together
April 23, 2024, 2:00 PM - 2:45 PM
Open floor discussions with all Parks & Rec Community members weighing in on the current state of of Parks & Recreation Departments, Sports ETA...
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  3:40 PMPA Sports Champagne Toast to 20 Years
April 23, 2024, 3:40 PM - 4:00 PM
🎉 Join us at the Create Stage for a champagne toast as we celebrate 20 years of PA Sports excellence! 🥂  #20YearsStrong
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Wednesday - Apr 24, 2024

  11:00 AMAligning Allies: State Associations and Parks & Rec
April 24, 2024, 11:00 AM - 11:45 AM
Join us as John David, President & CEO of Sports ETA, leads a round table discussion about Parks & Rec with our State Association and Outdoor Parks...
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  11:00 AMCollege Events: Vision for the College Events Community For the Next 12-18 Months
April 24, 2024, 11:00 AM - 11:45 AM
Do you host or want to host College Events? Join the Sports ETA College Community to collaborate and learn how this community can best serve you and create...
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  11:00 AMCreating Inclusive Communities Through Sports
April 24, 2024, 11:00 AM - 11:45 AM
This joint session of the DEI Community and Women's Community will feature casual panel style discussion centered around the SHE FLIES program and how...
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  11:00 AMRights Holder Town Hall & Round Tables: Collaborative Solutions for Critical Issues
April 24, 2024, 11:00 AM - 11:45 AM
Join us for the Rights Holder Town Hall & Round Tables led by two of our rights holder board members, Rob Coggin and Cindy Cowart. This interactive...
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  2:45 PMBuilding and Growing Your Earned Media Program
April 24, 2024, 2:45 PM - 3:30 PM
Participants will leave the program with an understanding of media consumption habits among sports enthusiasts, elements of earned media (TV/radio interviews,...
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  2:45 PMImproving Your NCAA Bid: Tips & Tricks
April 24, 2024, 2:45 PM - 3:30 PM
Embark on a thrilling journey with us as we unravel the secrets to crafting an unforgettable student-athlete experience at NCAA championships! Are you...
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  2:45 PMMerchandising Mastery: Unlocking Profit and Brand Potential at Your Sports Events
April 24, 2024, 2:45 PM - 3:30 PM
Course Description: In this dynamic educational session, attendees will gain comprehensive insights into the strategies and tactics necessary to elevate...
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  2:45 PMUsing the State of the Industry Report in Your Community
April 24, 2024, 2:45 PM - 3:30 PM
Course Description: Don’t miss this chance to gain the knowledge to transform how your community views and supports sports tourism. The data has...
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Thursday - Apr 25, 2024

  9:50 AMEnhancing Events Mobile Apps, AI & Consumer Engagement
April 25, 2024, 9:50 AM - 10:10 AM
A talk about enhancing events in the youth sports tournament market through the use of mobile apps, AI, and consumer engagement. In today's digital age,...
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  10:10 AMEvent Wizard: The Future is Now!
April 25, 2024, 10:10 AM - 10:20 AM
In 2015, Tighe O'Sullivan, CEO of Pro-Am Beach Soccer, was a beta tester for what is now considered the best live event technology available for sponsors...
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  10:20 AMCampusVR Sports Events & Tourism Elevated
April 25, 2024, 10:20 AM - 10:40 AM
Zvi Goffer shares insights into the overarching impact VR coverage has had on relevant markets. Discussing changes to recruiting, tourism, sports, marketing...
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  1:00 PMCreating Your Elevator Speech Using the State of the Industry Report
April 25, 2024, 1:00 PM - 1:45 PM
Course Description: Prepare to transform your communication approach at the upcoming Sports ETA Symposium with our not-to-be-missed educational session,...
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  1:00 PMSustainability Best Practices - Green Venues: Shaping Sustainable Futures for Events
April 25, 2024, 1:00 PM - 1:45 PM
Hear from OCC's team on how we've achieved LEED Platinum certification and take away some key best practices you can apply to your event. This session...
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  1:00 PMUnlocking the Power of Branded Promotional Products and Digital Solutions in Sports Tourism
April 25, 2024, 1:00 PM - 1:45 PM
Course Description: In this immersive educational session sponsored by Team IP, we explore the transformative power of branded promotional products...
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  1:00 PMWebcasting Strategies for Sports Events: Boosting Profits and Brand Visibility
April 25, 2024, 1:00 PM - 1:45 PM
Course Description: This dynamic educational session is designed exclusively for our esteemed Rights Holder members. As sports events continue to...
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  2:50 PMWinning Experiences: Leveraging Technology for Seamless Connection
April 25, 2024, 2:50 PM - 3:10 PM
Learn how your organization can leverage technology to gain a competitive edge by providing unmatched digital services and experiences. Explore innovative...
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