2023 Education

The Sports ETA Education Team designs educational content to raise the level of professionalism and provide training that leads to career advancement in the field of sports events and tourism. Whether you're looking for introductory learning or are searching for strategic approaches to current challenges, you'll find education that's right for you at the Sports ETA Symposium.

The schedule below outlines the sessions planned for the 2023 Sports ETA Symposium. Please note, these sessions are subject to change.

Tuesday - May 9, 2023

10:40 AMAnalyzing Industry Trends & The Future Of Group Sport Travel

May 9, 2023, 10:40 AM - 11:00 AM

Review core data relating to trending travel data across NA through the lens of top sports travel that results in economic impact.

1:00 PMINVITE ONLY: Destination Leaders Discussion

May 9, 2023, 1:00 PM - 2:45 PM

In follow-up to the Chief Executive Summit, this session will carve time for destination executives to dive deeper into pressing trends and issues.

1:00 PMNCAA Championship Bid Cycle: You CAN host

May 9, 2023, 1:00 PM - 1:45 PM

Learn about the NCAA bid cycle and what it takes to host their events.

1:00 PMRights Holders Only: Cost vs Value Part 1 – Rights Holder Town Hall

May 9, 2023, 1:00 PM - 2:45 PM

In Part 1 of this two-part exclusive discussion, we will have candid dialogue amongst Rights Holders, discussing rising costs for various elements of business,...

1:00 PMThe Art of Sponsorship: How to Approach and Package a Successful Sponsorship Program

May 9, 2023, 1:00 PM - 1:45 PM

In addition to ticket sales/event registrations, a successful sponsorship program can help your organization reap the benefits of hosting an event. Dave...

2:00 PMCommunity Group Session: Industry Partners

May 9, 2023, 2:00 PM - 2:45 PM

Details coming soon.

2:00 PMCommunity Group Session: Outdoor Spaces, Parks and Recreation

May 9, 2023, 2:00 PM - 2:45 PM

Developing A Strong Partnership with Your Parks Join the Outdoor Recreation, Parks & Spaces Community as they deep dive into the Kansas City...

2:00 PMCommunity Group Session: Small to Mid-Market Destinations

May 9, 2023, 2:00 PM - 2:45 PM

Open Discussion.

2:00 PMCommunity Group Session: Young Professionals | Emerging Leaders – Creating a Young Professionals Board

May 9, 2023, 2:00 PM - 2:45 PM

Emerging Leaders – Creating a Young Professionals Board The Emerging Leaders are an active young professional board for the Kansas City Sports Commission...

Wednesday - May 10, 2023

11:00 AMAs Sports, Recreation, and Tourism Industries are Converging – Learn How CVBs and Parks & Recreation Can Partner to Optimize Benefits and Impact on the Community

May 10, 2023, 11:00 AM - 11:45 AM

The $39.7 billion youth and amateur travel sports and the $218 billion parks and recreation industries are converging, signaling a major transformation...

11:00 AMCollaboration of Communities - We're not all enemies!

May 10, 2023, 11:00 AM - 11:45 AM

The collaboration of communities in South Florida help bring the United States Olympic Baseball Qualifier to the state when the Play Treasure Coast Sports...

11:00 AMRights Holder Only Intro Session: Destination Partnerships for Maximum Impact

May 10, 2023, 11:00 AM - 11:45 AM

Why do your peers believe these destinations are "Rock Stars" when it comes to hosting and servicing events? Learn first hand from three unique destinations...

11:00 AMThe International University Sports Opportunity

May 10, 2023, 11:00 AM - 11:45 AM

The session is intended to inform and educate Sports ETA members on a virtually untapped opportunity in the United States to host international events...

2:45 PMThe digital frontier: How technology can supercharge your team’s efficiency and unlock new opportunities & data that were previously impossible

May 10, 2023, 2:45 PM - 3:00 PM

3:05 PMUpdate on SafeSport

May 10, 2023, 3:05 PM - 3:20 PM

3:25 PMRebranding our image in the community

May 10, 2023, 3:25 PM - 3:40 PM

In cases where our function and perceived value to the community is not favorable we need to figure out ways to improve our image. This involves dealing...

Thursday - May 11, 2023

8:00 AMCommunity Group Session: State Associations

May 11, 2023, 8:00 AM - 9:00 AM

Pure Michigan Sports – How We Started, Where We Are, Where We’re Going A deep look into how we were formed, how we’ve changed along...

8:00 AMHow to Negotiate: From Higher Salary to Life Satisfaction (and everything in between)

May 11, 2023, 8:00 AM - 9:00 AM

Joint Community Group Session for: Rights Holders, Diversity, Equity, and Inclusion, Small-to-Mid Market Destinations, Young Professionals, L.E.A.D, Women's...

10:00 AMData Driven Decision Making in Sports Tourism

May 11, 2023, 10:00 AM - 10:20 AM

As a sports tourism destination, do you know where your community ranks against your competitive set? In your region? In your state? How do you stack up...

1:00 PMBuild a Better Board

May 11, 2023, 1:00 PM - 1:45 PM

Presidents / CEOs and Board of Director Chairs talk about cultivating a highly functional Board that serves to help your organization, not hurt it.

1:00 PMRights Holder Only: Cost vs Value Part 2 – Rights Holder Discussion

May 11, 2023, 1:00 PM - 1:45 PM

Considering the continued strength of sports tourism, today’s economic transitions may require communities to be more strategic with their support...

1:00 PMSTS ONLY: Dr. Meg Myers Morgan Q & A

May 11, 2023, 1:00 PM - 1:45 PM

Join Dr. Meg Myers Morgan for a Q&A.

1:00 PMThe Wave is Upon Us: State-Level Investments in Sporting Event Procurement

May 11, 2023, 1:00 PM - 1:45 PM

State-level funding mechanisms for sporting event procurement are becoming more and more prevelant. This session will dive into the current status of these...

2:50 PMThree Sports in One: The Challenges and Opportunities of Hosting a Triathlon

May 11, 2023, 2:50 PM - 3:10 PM

Triathlon has the unique challenge of requiring venues that can support swimming, biking and running all in one location. Large triathlons, like the USA...