Sports Events and Tourism Association > Events > Symposium > Education

2022 Education

The Sports ETA Education Team designs educational content to raise the level of professionalism and provide training that leads to career advancement in the field of sports events and tourism. Whether you're looking for introductory learning or are searching for strategic approaches to current challenges, you'll find education that's right for you at the Sports ETA Symposium.

Tuesday - May 3 2022

  10:40 AMThink Big Sound Bites: EventConnect - Increased Role of Technology in Operations
May 3, 2022, 10:40 AM - 11:00 AM
Take a break from appointments, and join us for snack-size education sessions on the marketplace stage. Hear from the industry-leading event management...
  1:00 PMInternational Sports Events Seminar: How to Leverage Tourism, Branding, and Community Impact, Irrespective of Market Size
May 3, 2022, 1:00 PM - 1:45 PM
It is well understood that international sports events like the Olympic Games and World Championships bring significant benefits to host cities, but there...
  1:00 PMMore Than Sports: Creating Engaging Experiences at Scale
May 3, 2022, 1:00 PM - 1:45 PM
Consider intersection of sports and entertainment • Regardless of size… consider what makes your city special, tap into storytelling •...
  1:00 PMSTS Designees Only - Deep Dive with Marketing and Branding Guru Andrew Davis
May 3, 2022, 1:00 PM - 1:45 PM
Restricted to current STS members Now that you've learned all about the power of location-envy in this morning's keynote session, it's time to put it...
  2:00 PMCollege Towns Community Group: NIL – A Starting Point
May 3, 2022, 2:00 PM - 2:45 PM
Join us for a conversation with Ray Walls, Associate Athletics Director for Student-Athlete Experience and Brand Management | Name, Image and Likeness...
  2:00 PMRights Holder Community: Preview to the Summit in Sarasota and Roundtable Best Practices (Rights Holders Only)
May 3, 2022, 2:00 PM - 2:45 PM
Rights Holder Community Session will begin with a preview of the Rights Holder Summit in Sarasota in October and will also provide rights holder attendees...
  2:00 PMSmall to Mid-Market Destinations Community Group
May 3, 2022, 2:00 PM - 2:45 PM
Looking Forward!  Grab a coffee and join the SMID Community Leaders for a thoughtful discussion on future subject matter and potential speakers…we...
  2:00 PMWomen's Community Group - Leaning In: The State of Women in Sports in 2022
May 3, 2022, 2:00 PM - 2:45 PM
Join us for a candid conversation with Meredith Scerba, Senior Associate Director of Athletics for External Relations at the University of South Florida. ...
  2:00 PMYoung Professionals Community Group: LinkedIn Best Practices and How to Market Yourself.
May 3, 2022, 2:00 PM - 2:45 PM
Led by: Cambria Jones, SearchWide Global Cambria Jones is the Director of Marketing at SearchWide Global. She was a 2017 Destinations International...
  3:40 PMThink Big Sound Bites: Workforce Trends with SearchWide Global
May 3, 2022, 3:40 PM - 4:00 PM
Take a break from appointments, and join us for snack-size education sessions on the marketplace stage. Hear from the Cambria Jones, Director of Marketing...

Wednesday - May 4 2022

  11:00 AMThink Big Sound Bites: Playeasy - Designing the Future of the Sporting Event Industry
May 4, 2022, 11:00 AM - 11:20 AM
Take a break from appointments, and join us for snack-size education sessions on the marketplace stage. Hear from Playeasy how technology is creating a...
  11:25 AMThink Big Sound Bites: Groups360
May 4, 2022, 11:25 AM - 11:45 AM
Take a break from appointments, and join us for snack-size education sessions on the marketplace stage. Hear from Groups360!
  2:45 PMState of the Industry Bringing it Home: Leveraging the Findings for Your Organization
May 4, 2022, 2:45 PM - 3:30 PM
Deep dive - How to utilize the data in your destination What does the State of the Industry Report mean for your organization and how can you utilize...
  2:45 PMThe Sports Events and Tourism Industry's Role at the Local Level: Pushing Beyond Room Nights to Explore Resident Sentiment
May 4, 2022, 2:45 PM - 3:30 PM
We often hear about the need to drive community engagement through sports events and tourism efforts, but what does that really look like and how can measurable...

Thursday - May 5 2022

  8:00 AMCoffee & Courageous Conversation with the DEI Community Group
May 5, 2022, 8:00 AM - 9:00 AM
This fall, Texas joined the list of over a dozen states to enact legislation that limit transgenders students from participating in sports. These laws...
  8:00 AMIndustry Partners Community Group: Shaping the Path Forward Together
May 5, 2022, 8:00 AM - 9:00 AM
As a small, but mighty group within the sports and events tourism industry, we are excited to bring everyone together for discussion around the needs and...
  8:00 AML.E.A.D Community Group - What's Next?
May 5, 2022, 8:00 AM - 9:00 AM
Now what?  As Symposium comes to a close, do you have questions on what your next steps should be?  Do you need some help in planning your Symposium...
  8:00 AMOutdoor Recreation Community - Sport Tourism in Parks & Public Lands: Developing Partnerships to Leverage More Events
May 5, 2022, 8:00 AM - 9:00 AM
Join the outdoor recreation community as we hear firsthand on the unique challenges of hosting Bassmaster Classic in Ft Worth, community partnerships and...
  8:00 AMState Association Leaders Community Group
May 5, 2022, 8:00 AM - 9:00 AM
Limited to State Association Leaders - The key discussion topic for this meeting with be: Reframing the Conversation: Moving from Economic to...
  10:00 AMThink Big Sound Bites: Thought Leader Industry Trends
May 5, 2022, 10:00 AM - 10:20 AM
Learn what the top three sports tourism trends are from industry thought leaders and Board of Director Members; representing Destinations, Event Organizers,...
  1:00 PMBroader Impact of Sport Tourism
May 5, 2022, 1:00 PM - 1:45 PM
Besides economic impact, how do you measure the broader impact of sport tourism?  Learn how health & wellness initiatives, volunteerism,...
  1:00 PMSuccessfully Navigating the Digital Media Landscape
May 5, 2022, 1:00 PM - 1:45 PM
What does navigating the digital media landscape look like? Heather will give an overview of the current state of digital marketing, including current...
  2:50 PMThink Big Sound Bites: Simpleview - Learn How to Use the Simpleview CRM to Manage the Sports RFP Cycle
May 5, 2022, 2:50 PM - 3:10 PM
Take a break from appointments, and join us for snack-size education sessions on the marketplace stage. This topic will touch on how to utilize the...

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