October 25 - 28, 2021  Birmingham, AL

The countdown has begun

Photo Credit: Art Meripol


About the Symposium

The Sports ETA Symposium is the annual meeting of the Sports Events & Tourism Association (Sports ETA), the non-profit trade association for the sports events and tourism industry since 1992. Throughout the week, sports destinations meet with hundreds of decision-makers responsible for organizing sports events.

Grow professionally, exchange ideas, and drive more business at one of the largest gatherings of top executives in the sports events and tourism industry.

98% of attendees recommend the Symposium to a colleague
1,000+ attendees including over 100 sports events planners
92% of attendees have a role in decision making
18,000+ scheduled appointments at the 2018 Symposium

2021 Important Dates

Appointments cannot be guaranteed if not registered by October 7, 2021

Registration opens

July 12, 2021

One-on-one appointment portal opens

September 6, 2021

One-on-one appointment portal Closes

October 7, 2021

Schedules Distributed

October 20, 2021


*All dates above are subject to change.

“ The NASC (SPORTS ETA) listens to its membership to provide the tools sport tourism professionals need. ”
Judi Hess, from Greater Binghamton Convention and Visitors Bureau, explains how Sports ETA education programs help her stay on top of what's new in the industry.

Host Partners

Symposium Sponsors