How to navigate being new to the Sports Tourism world

 Posted on: December 4 2019
Being new to this industry is intimidating, right? You have seasoned vets who seem to know everyone and then there is you – brand new and ready to make connections. But how? Here are a couple of tips and tricks I hope will help as you navigate being a “newbie” in this industry!  Go to the Sports ETA 4S Summit. Aside from the fact that you get to learn from some of the greatest leaders in our industry, this event is also one of the best opportunities to meet people. It’s smaller than the Symposium and is a completely education-based conference, making it your best opportunity for networking with colleagues. This is your chance to learn best practices and pick the brains of people who have walked in your shoes.     ASK THE QUESTION. This industry is built on relationships between clients and peers. With that being said, we can be each other’s greatest resource. You are learning the industry and it’...

2020 Symposium News is here!

 Posted on: November 5 2019
There may still be time left in 2019, but here at Sports ETA, we are working hard on the 2020 Symposium. We’ll be headed to Kansas City, Missouri April 20-23 for our 28th annual meeting. Registration is now open, so start planning your trip! It doesn’t matter if this will be your first Symposium or your 28th, we are planning an all-new event with more deep-dive education sessions and breakouts divided by skill level. Plus, the 2020 Sports Marketplace is back and it is sure to be more interactive and provide informal learning opportunities to hundreds of people. You will be able to start making those one-on-one marketplace appointments in March. If that hasn’t sold you yet, then listen to those who went last year. The 2019 Symposium received a 4 or 5-star rating from 72% of respondents, who enjoyed marketplace appointments, education sessions, and all of the networking opportunities to catch up with colleagues and to meet new ones. Take a look at how much fu...

4S Summit Registration Deadline Approaching!

 Posted on: September 6 2019
The deadline to register for the 2019 4S Summit is quickly approaching (September 20). We have a jam-packed schedule this year, with an amazing line-up of education, and we don't want you to miss out!  Take a look at the education topics we have in store for you: Strategies Government Relations Navigating Local Politics International Sport Leveraging Your Internal Marketing Resources Sales Seeing is Believing What Rights Holders Want Stay to Play, Stay to Save, and other Fancy Ways to Track Room Nights Local Community Programming vs. Sports Tourism Events Services Safe Sport Event Security FAM Tours, Site Visits, and Client Gifts, Oh My! Sponsorship Corporate Partners How to Get the Most Return on Your Investment When Supporting Sports Events in Your Community Insurance View the schedule and full education session listing. 4S SUMMIT REGISTRATION Member Rate: $499...

Register Today!

 Posted on: August 29 2019
Fall 2019 Sports Facilities Summit Mark your calendars for October 24 - 26 as we're hosting the 2nd Sports Facilities Summit!  Developed by industry leaders in sports facilities, events, and tourism, the Sports Facilities Summit provides education and facilities tours to industry leaders who want to learn about trends, and experience live operations of a sports facility. Created to facilitate discussions and networking, the Sports Facilities Summit hosts a series of events to explore all aspects of this industry. The fall Summit will be held at the Grand Park Sports Campus in Westfield, IN. Who Should Attend?    Convention Centers Developers & Architects Indoor/Outdoor Facilities Non-Traditional Sports Venues Parks and Recreation Stadiums & Arenas Sports Complexes Sports Destinations Sports Facility Vendors Sports Parks Topics Facility Development Facility Funding Facility Management Admin Issues F...

2019 Symposium Recap

 Posted on: May 24 2019
A record turnout of industry leaders in sports events and tourism attended the 27th annual symposium held in Knoxville, TN from May 6-9 to elect new leadership, honor members with national awards and participate in dozens of continuing education programs led by industry leaders. 

My Etiquette Fail - Or So I thought

 Posted on: May 23 2019
Way back in April, I had the pleasure of attending an etiquette session led by Patricia Rossi at the NASC (now called SportsETA) Women's Summit in Tampa. This was the second annual Women's Summit held in conjunction with the NCAA Women's Final Four basketball tournament. I wrote about my takeaways last year as well. Patricia was the last presenter in 48 hours chock-full of wisdom and knowledge bombs. All 70 attendees were exhausted, and perhaps more than a little sleep deprived, to say the least. You might say she had drawn the short straw. Not to mention, she was presenting to a bunch of awesome women who work in sports...let's just say (and I'm just surmising here), but this industry may be a bit more casual on the etiquette side of things than say, corporate finance. In a nutshell, Patricia rocked the house! She was engaging, hilarious, and an absolute delight. She is a southern belle that (if I'm honest) at first impression, intimid...

NETWORKING TIPS FOR THE 2019 NASC SYMPOSIUM (OR ANY NETWORKING EVENT!)

 Posted on: April 30 2019
People tend to fall on three sides of the networking spectrum: The people that love socializing and meet all kinds of people The people that hate networking and skip these sessions or don’t participate The people that are good at networking and leave with a valuable lead and/or resource Depending on the day, each of us usually falls into one of these categories when we must attend networking events. Many factors contribute to how we react to networking including the hours worked that day, what’s happening outside of work, and energy levels in general.  Please take a moment to learn some networking lessons that may provide positive results while networking at the 2019 NASC Symposium. Look at this stack of business cards! These are on my desk right now. Can you imagine if your card is located near the bottom of that stack? I’m sure my card is at the bottom of stacks on hundreds of desks around the country. This is a constant reminder that I’...

Tips for the first-time attendee and great reminders for veterans of the industry

 Posted on: April 17 2019
The countdown is on for the 27th annual NASC Symposium! Before your bags are packed, check the conference website. Then, as you prepare to meet event rights holders, vendors and destination representatives from throughout the USA in Knoxville, Tennessee May 6- 9, you might want to check it again. This will help you ensure the most efficient and effective use of your time! NASC staff and volunteer members have worked diligently to provide several great resources to assist you as you get organized to attend the NASC’s annual meeting (for the first time or the 27th)! Follow the links below to find answers to many of your questions: Hotel & Travel Schedule Education Marketplace NASC FAQs Blogs Hotel & Travel: Traveling to a destination by yourself (especially for the first-time) can seem a bit intimidating. A little advanced homework will reduce potential concerns and set you up for a fun, successful conference experience. Review your...

National Association of Sports Commission’s Women’s Summit addresses women and sports during the NCAA Women’s Final Four in Tampa

 Posted on: April 15 2019
TAMPA (For Immediate Release) -- A capacity crowd attended the second annual Women’s Summit hosted by the National Association of Sports Commissions in Tampa during the NCAA Women’s Final Four. Numerous female business leaders representing professional and collegiate sports along with government, financial services, marketing, public relations, and hospitality shared advice and tips to attendees of the Women’s Summit, which was first hosted in Columbus, Ohio during last year’s NCAA Women’s Final Four in partnership with the Greater Columbus Sports Commission. Two new awards were presented during the Women’s Summit as well. Linda Logan, Executive Director of the Greater Columbus Sports Commission, was honored with the firstever Trailblazer Award for her industry leadership, and the Rising Star Award was presented to Meaghan Hughes from Ann Arbor Sports Commission for her volunteerism efforts. “The Women’s Summit hosted by the Nati...

One Month Until the 2019 NASC Symposium - Start Planning Your Week

 Posted on: April 1 2019
We are just over a month away from the 2019 NASC Symposium. No, you don’t need to start packing your bags just yet, but you do need to start planning out what you want your week to look like. We just released the education sessions for the 2019 Symposium in Knoxville, Tennessee from May 6-9. If you are part of a destination looking to attract more events to your city, you may consider sitting in on sessions like “Developing your Destination’s Sports Tourism Program” on Tuesday or “Bidding on NAIA Events” on Thursday. For the sales and development managers, there are also sessions for building brand awareness, partnership strategies, and valuing sponsorships. There are more than 25 education sessions planned for Tuesday, Wednesday and Thursday, so there is something for each member of your team coming to the Symposium. Check them all out here. Also, if you registered for the CSEE course at the NASC Symposium, put on your crisis mode c...
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