It's here! Volume 2, Edition 3 of Sports ETA's The Pulse powered by EventConnect Quarterly Report is now available.
In this edition, you'll see data that suggests event numbers continue to rise. Since September 2021, states have hosted over 4,600 events for an average of 92.1 per state! Dive in now and learn how you can use this information to make better business decisions for your organization.
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Contact: Jackie Reau
(513) 708-5822 | firstname.lastname@example.org
VP of Communications, Destinations International
1 (202) 835-4202 I email@example.com
Sports ETA and Destinations International create strategic partnership
to elevate sports events and tourism education and advocacy in America
CINCINNATI (August 8, 2022) – Sports Events and Tourism Association (Sports ETA), the professional trade association for the sports events and tourism industry, and Destinations International, the world’s largest resource for official destination organizations and convention and visitors bureaus (CVBs), today announced a new two-year partnership with a focus on educational programming and industry research.
The sports events and tourism industry is one of the largest sectors in the travel and tourism industry. According to Sports ETA’s annual State of the Industry Report, the sports tourism sector&rsqu...
SPORTS ETA MEMBERS: Save $300! As a Sports ETA member, you receive a discount on Destination International’s Equity, Diversity & Inclusion Leadership Series.
LEADERSHIP SERIES 2022 SCHEDULES
1. Thursday, August 25 | 11:00 AM - 12:30 PM ET
2. Thursday, September 22 | 11:00 AM - 12:30 PM ET
3. Thursday, October 20 | 11:00 AM - 12:30 PM ET
4. Thursday, November 17 | 11:00 AM - 12:30 PM ET
5. Thursday, December 8 | 11:00 AM - 12:30 PM ET
6. Thursday, January 12, 2023 | 11:00 AM - 12:30 PM ET
Sports ETA members can use the discount code EDI22-SPORTSETA at checkout to receive DI’s membership pricing ($695 USD). This is a $300 savings, as DI charges nonmembers $995 to participate in the series.
Registration is open through Friday, August 19th, or until the course sells out (there is a course maximum of 50 participants).
Any questions, please email firstname.lastname@example.org.&...
Cowart Sports Events (CSE) celebrated the 50th Anniversary of Title IX on Memorial Day weekend during their Battle at The Rock youth softball tournament in Little Rock, Arkansas.
To commemorate the event, one softball complex each day was dedicated to only have female umpires on the fields. The first day of the tournament, the 12U bracket was able to witness all female officials, and on the second day of the tournament, the 14U bracket was able to witness all female officials. Many comments were heard on both days from players, coaches, and parents that the girls really enjoyed seeing more women calling their games. One comment went as far as to thank the tournament staff for putting the event together and showcasing the women that serve as role models for the young players.
Banners were hung on the backstop fences in honor of the event to remind us all how far we have come as women in sports and also to serve as a reminder that there is more wor...
Contact: Jackie Reau
CINCINNATI (April 28, 2022) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new two-year partnership with Civitas, the nation’s leading firm in tourism promotion funding and tourism improvement districts.
The agreement will encourage collaboration between both organizations to provide new joint research, education, and regular industry content sharing. The partnership focuses on utilizing tourism improvement districts (TIDs) as funding mechanisms for sports-related tourism initiatives and bringing awareness of the importance of sports events in the larger tourism ecosystem.
“Civitas is the leading firm in guiding destinations on to successfully form improvement districts to increase revenue for marketing and revitalization,” said Al Kidd, President and CEO of Sports ETA. “We are honored to have such a ...
Smart Cities & Sport 2021
Building Partnerships: IFs Have The Floor!
Cities are the treasures chests where most sports events are organized. Hosting sports events implies high-level facilities as well as a thoughtful events strategy linked with tourism, economic development, mobility policies, environment concerns, and legacy objectives. But nothing is possible without strong partnerships with sports federations and event organizers. The recent period has deeply disrupted both the existing benchmarks and the anticipated schedules.
What is the future of major event bidding and hosting? Are rights holders increasingly tending to have a “Continuous Dialogue” with the cities rather than launching a bidding process?
This session aims to answer the above questions by providing concrete examples and best practices from the perspective of IF’s, as well as the cities.
Al Kidd, President & CEO of the Sports Events & Tourism Association
The U.S. Center for SafeSport reports annually on activities, highlights, and data—including overviews of departments and audited financials as well as messages from Center leadership. Read the 2020 Annual Report.
Contact: Jackie Reau
CINCINNATI (August 24, 2021) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new five-year partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s “Annual State of the Industry” research report.
Under terms of the new agreement, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo and EsportsTravel Summit — will also become the exclusive provider of content related to media and media relations for Sports ETA educational programming distributed by the association’s Sports Tourism Learning Institute.
The association’s last research report, “2019 State of the Sports Tourism Industry Report in America presented by the Sp...
“We applaud the work of Congress in passing the latest pandemic aid bill to bring support to American households and businesses, including the sports events and tourism industry. We thank our elected officials for considering the industry information we actively shared throughout the process along with our partners, U.S. Travel, ASAE and Destinations International. This funding is vitally important because it now supports our city’s convention and visitors bureaus and other organizations leading the travel and tourism industry.
The members of Sports Events and Tourism Association, the nation’s authority and the trade association for sports events and tourism, are comprised of nearly every city destination in America who seeks to build new revenue for their communities through tourism. Our mission is to enhance the quality of life for communities through sports events and tourism. This tourism sub-segment not only provides incremental taxes and direct revenue, it pr...
As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA:
10. Continued growth in the sports department of Destination Marketing Organizations.
More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City.
9. The increasing role of parks and recreation departments in sports events and tourism initiatives.
Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...