Sports ETA To Host Annual Programs and Symposium in 2020 - 21

 Posted on: March 20 2020
CINCINNATI (March 20, 2020) – Sports ETA,  the association for the sport tourism industry, announced its revised schedule of 2020-21 programs to bring the national membership and sports events leaders in the industry together for educational and networking opportunities.   The Annual Symposium has been moved to August 2-5, 2020, remaining in Kansas City, Missouri, and will bring hundreds of sports events and tourism professionals and industry partners together to exchange resources, strategies and more. The Symposium features dozens of education sessions, networking opportunities, and business development discussions, all to help Sports ETA members elevate their sports events and improve their work in their destinations. Registration for 2020 is open. The 2021 Annual Symposium will be held April 26-29 in Birmingham, Alabama.   Attendees can focus on the four S’s of sports events and tourism: strategy, service, sales, and sponsorship at this year&rsqu...

Top 10 Trends to Watch in 2020

 Posted on: December 30 2019
As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA: 10. Continued growth in the sports department of Destination Marketing Organizations. More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City. 9. The increasing role of parks and recreation departments in sports events and tourism initiatives. Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...

Bring the Sports ETA 4S Summit and Rights Holder Summit to Your Destination

 Posted on: December 11 2019
We are excited to release our Request for Proposal (RFP) to partner and host the Sports ETA 4S Summit, co-located with our newly formed Rights Holder Summit in 2020 and 2021.  Download RFP The last day to submit a proposal is January 17, 2020. About the 4S Summit 4S Summit is an educational event designed for sports events and tourism professionals. The 4S's of sports events and tourism: strategies, services, sales, and sponsorships, will be covered during general sessions, small group discussions, and off-site excursions.  Attendees take away key tools, resources, and best practices from their peers as well as experts in the sports events and tourism industry. This summit is an ideal learning opportunity for sports destination sales, services, events, & business development staff. About the Rights Holder Summit The Rights Holder Summit is an educational event designed for sports events professionals who are employed by sports governing bodies ...

How to navigate being new to the Sports Tourism world

 Posted on: December 4 2019
Being new to this industry is intimidating, right? You have seasoned vets who seem to know everyone and then there is you – brand new and ready to make connections. But how? Here are a couple of tips and tricks I hope will help as you navigate being a “newbie” in this industry!  Go to the Sports ETA 4S Summit. Aside from the fact that you get to learn from some of the greatest leaders in our industry, this event is also one of the best opportunities to meet people. It’s smaller than the Symposium and is a completely education-based conference, making it your best opportunity for networking with colleagues. This is your chance to learn best practices and pick the brains of people who have walked in your shoes.     ASK THE QUESTION. This industry is built on relationships between clients and peers. With that being said, we can be each other’s greatest resource. You are learning the industry and it’...

Providence Delivers a Successful 4S Summit

 Posted on: October 14 2019
It was another successful year for the 4S Summit. More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island last week. During the three-day summit, attendees had the chance to learn new ideas and resources along with best practices to take back to their organization. “The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO, Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.” One of those attendees was Jarrett Dowling, CSEE Sales Manager at Columbia SC Sports. She took in several of the 20+ presentations and round tables offered at this year’s summit. “I think I probably learn the most from listening to successful colleagues during the round tables and sessions,&rd...

Earn CSEE credit with Sports ETA next month

 Posted on: September 25 2019
Putting Certified Sports Event Executive (CSEE) behind your name is a big deal in this industry. If you are working towards your CSEE certification, the 4S Summit can help. Tuesday, October 8, Jason Martinez from Game on Nation will be leading a class, Now Presenting. This curriculum and approach teaches participants how to identify their communication strengths and weaknesses. This way you can make the most positive impression on clients, colleagues and the media, while still being true to yourself. Jason will also touch on techniques to enhance presence, public speaking and presentation skills, and media and social media interactions. Click here to learn more about this CSEE course. The 4S Summit is headed to Providence, Rhode Island October 8-10. There is still time to register, but spots are filling up. Reserve yours today and earn 4 credit hours towards your CSEE certification or recertification for attending.

CSEE Opportunities!

 Posted on: September 9 2019
Don't miss out on these exciting opportunities to earn CSEE credits before the end of the year! First up, CSEE at the 2019 4S Summit.  October 8 | 2:00pm - 5:00pm | Providence, RI Now Presenting: Presence, Presentation Skills, & Media Training Now Presenting activates the idea that every interaction and every conversation is an opportunity to make a positive and lasting impression on others, whether it’s connecting with a new vendor, providing a critical service or reaching out for community support. Through the Now Presenting curriculum and approach, participants will learn tools to identify communication strengths and weaknesses, ensuring that they make the most positive impression on clients, colleagues, and the media while still being true to themselves. In this program, participants learn-by-doing through exercises that help them stay confident and consistent in the media spotlight, as well as in traditional presentations and daily interactio...

4S Summit Registration Deadline Approaching!

 Posted on: September 6 2019
The deadline to register for the 2019 4S Summit is quickly approaching (September 20). We have a jam-packed schedule this year, with an amazing line-up of education, and we don't want you to miss out!  Take a look at the education topics we have in store for you: Strategies Government Relations Navigating Local Politics International Sport Leveraging Your Internal Marketing Resources Sales Seeing is Believing What Rights Holders Want Stay to Play, Stay to Save, and other Fancy Ways to Track Room Nights Local Community Programming vs. Sports Tourism Events Services Safe Sport Event Security FAM Tours, Site Visits, and Client Gifts, Oh My! Sponsorship Corporate Partners How to Get the Most Return on Your Investment When Supporting Sports Events in Your Community Insurance View the schedule and full education session listing. 4S SUMMIT REGISTRATION Member Rate: $499...

The 4S Summit Experience

 Posted on: July 29 2019
Strategies, services, sales, and sponsorships- the 4S’s of sports events and tourism. These 4S’s are what the next Sports ETA 4S  Summit is all about. Registration is now open. The 4S Summit is taking place October 8-10 in Providence, Rhode Island. So, why should you head to the northeast in October? Take it from someone who has been to two 4S Summits. Ryan Vogt is the National Sports Manager at Catch Des Moines and a CSEE graduate. He helps bring sporting events, meetings, and conferences to Des Moines. For him, learning about new strategies to be successful is going to help him. The 4S Summit brings together your competitors for round table discussions. In Ryan’s experience, he says everyone is willing and able to share their experiences of what works and insights on events they have hosted. “It’s a great way to learn new ideas, but also hear about new events {which} could help determine whether or not they are a good fit for your city.&r...

Plan your trip to the 4S Summit in Providence, Rhode Island

 Posted on: July 1 2019
Providence, Rhode Island is a place where history and culture go hand in hand. It’s a town that has something for everyone, which is one of the many reasons Sports ETA 4S Summit is headed there October 8-10. Whether you are registered yet or not, we want to help you get the most out of your trip. You may be coming in early, or staying an extra day, or just want to plan something for your evening off. With help from our friends at Rhode Island Sports Commission, here are 10 things to do around Providence. WaterFire – A multi-sensory experience created by local artist Barnaby Evans, WaterFire has drawn hundreds of thousands of visitors to the city.  The event features nearly 100 bonfires that seem to float gently through Providence’s three rivers.  The smell of aromatic wood smoke, flickering firelight, and enchanting music add to the mystique. Waterfire.org   Walking Tours – Providence’s architectural treasures and rich histo...