We are delighted to introduce our top-notch keynote speakers for the 2024 4S & Rights Holder Summit. These industry leaders will share their expertise and insights on the latest trends and best practices in sports events and tourism.
Don't miss your chance to learn from the best! Register Now!
We can't wait to see you in Chattanooga, TN, November 12-14 for this incredible event!
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The Sports ETA Member Awards Portal opens Monday, August 5th! Don’t miss the opportunity to submit your outstanding campaigns for our two award categories:
1. Destination Branding & Marketing Campaign of the Year
2. Event Marketing Campaign of the Year
Each category will be divided based on population size:
500,000 and above
Under 500,000
The portal will remain open until September 27th, and winners will be announced at the 4S Summit in Chattanooga, TN, taking place November 12-14, 2024.
Prepare your submissions and get ready to showcase your achievements in sports tourism marketing and branding.
View Award Criteria
We can't wait to see your entries!
We are excited to announce the release of our Requests for Proposals (RFPs) for the following Sports ETA events:
Chief Executive Summit - 2026
Chief Executive Summit - 2027
4S Summit - 2027
We invite qualified organizations to submit proposals for these prestigious events. Below are brief details about each event:
Chief Executive Summit
Years: 2026 & 2027
Description: The Chief Executive Summit is Sports ETA’s premier event for executive level leaders in the sports tourism industry. This event equips executive leaders with the tools necessary to advance their organization's mission. CEOs of sports destinations, industry partners, and sports events are invited to learn from industry experts addressing high-level topics, including office culture, operations and leadership, crisis management, achieving goals, and more.
4S Summit
Year: 2027
Description: The 4S...
Contacts: Jackie Reau, Game Day
(513) 708-5822 | jreau@gamedaypr.com
EL PASO, TEXAS (October 26, 2023) - Sports ETA successfully hosted its annual 4S & Rights Holder Summit this week, gathering over 150 dynamic members for an enriching two-day event focused on sharing the latest trends in sports and events tourism strategies, services, sales, and sponsorships. The bustling event was hosted by Visit El Paso, and supported by a network of sponsors, including Chattanooga Sports, Fort Worth Sports Commission, Florida’s Sports Coast, Traveling Teams, and Visit Myrtle Beach.
John David, President & CEO of Sports ETA, expressed his gratitude to El Paso for playing host to the impactful 4S & Rights Holder Summit, bringing together key players in the sports events and tourism industry. "Our time in this vibrant city has been incredibly productive, with fruitful discussions on best practices, emerging trends, and valuable business prospects," he...
Need a few ideas and tips for where to go downtown while you’re in El Paso?
Here’s a list of things to do in downtown El Paso while attending the 4S Summit:
1. El Paso Museum of Art: Experience European, Mexican, American, and Contemporary art collections.
2. San Jacinto Plaza: Relax and people-watch in this historic square, surrounded by shops, cafes, and local entertainment.
3. El Paso Streetcar: Take a charming ride on the vintage streetcar, connecting you to various downtown attractions.
4. Plaza Theatre: Catch a show or concert at this beautifully restored historic theater, offering a range of performances.
5. Walking Tour of Murals: Take a self-guided walking tour to admire the colorful murals that adorn downtown buildings.
6. Union Plaza Entertainment District: Experience the nightlife with a mix of bars, clubs, and live music venues.
Remember to make the most of your time in downtown El Paso while attending the 4S Summit!
At the heart of our industry, we understand the importance of staying ahead of the game, adapting to trends, and embracing innovation. That's precisely what the 4S Summit is designed for - to empower you with top-notch education and insights that will set you apart.
Here's a sneak peek into what awaits you at the 4S Summit:
The Tony the Tiger Sun Bowl: More than just a football game
Headed into it's 90th edition, the Tony the Tiger Sun Bowl is more than just a football game pairing up top ACC and Pac-12 teams. The game is woven into the fabric of El Paso, starting as a benefit to underprivileged children by the local Kiwanas Club, has grown into a historical mainstay across the college football landscape. Hear a deep dive into the Tony the Tiger Sun Bowl history from its Executive Director, Bernie Olivas, and learn about the shifting landscape of intercollegiate athletics and how it impacts our role in the sports events and tourism industry.
Session ...
We are thrilled to launch the prestigious Sports ETA Member Awards program for the second time this year, where we'll recognize our member's outstanding achievements in marketing and branding.
This past spring, the Sports ETA Member Awards Committee received nearly 80 submissions for our member awards program. Wow! The judges were overwhelmed by not just the quantity of the submissions but the quality as well. The review process was detailed and often involved rigorous debate, as the difference between first place and the rest was razor-thin. What a testament to you, our membership, and the work you do to continue making a difference in our industry! In case you missed it, take a look back at the winners.
As we gear up for the 4S & Rights Holder Summit this fall, we're focused on the 4 S's of sports events and tourism: strategy, service, sales, and sponsorship. For all our marketing gurus out there, you know these 4 categories are the perfect re...
We can't wait until October, and we're in the beautiful, sunny El Paso with you, our members! If you've never been to El Paso before, or maybe you have, but haven't had a chance to really explore, here are the top 5 must-see attractions. We recommend adding a day or two to your 4S Summit trip to explore and see all El Paso offers. You won't be disappointed.
As the sixth largest city in Texas, El Paso is quickly becoming a southwest hotspot for travelers, families, and businesspeople. With over 255 square miles (about the area of Austin, Texas) of high desert terrain, El Paso is a standout city widely known for its unique history, delicious cuisine, lively culture, and boundless sights and wonders. No matter what your agenda holds for your next visit to the Sun City, here are five of El Paso’s most impressive attractions you won’t want to miss!
1. Scenic Drive
If you’re looking for the best view of El Paso, you’ll find it wh...
4S Summit Attendees:
As you know, Hurricane Ian hit Florida this past week, with Sarasota directly in its path. We have communicated with our 4S Summit host hotel, The Westin Sarasota, and they report no major damage to the hotel. In fact, the hotel will be opening on Saturday with 100% operations. Sarasota Bradenton International Airport plans to reopen this weekend after repairing some roof damage.
Sports ETA has made the decision to hold our 4S Summit as planned in Sarasota on October 11-13. This is an excellent opportunity to support our members and partners in the destination by bringing in our tourism dollars.
In addition, we suggest that attendees participate in American Red Cross efforts by bringing items for care packages that we will assemble on-site. Here is a list of suggested donation items, many of which are easy to pack in your suitcase. You can also donate directly at redcross.org/donate/hurricane-ian-donations.
If you have any specif...
This fall, we're thinking strategically and we hope you'll join us. Part of thinking strategically includes planning ahead. That said, the deadline to book a hotel room in our 4S block (at our really great rate 😊) is quickly approaching -- 4 days to be exact.
Whether you've already registered for the 4S Summit or not, if you are planning to attend and you haven't booked a room yet, don't wait another day. After the September 26th deadline, hotel rates go up. Way up.
So think strategically and get your room booked! 👇
Book Hotel Room
HOTEL INFORMATION
The Westin Sarasota
100 Marina View Drive
Sarasota, FL 34236
4S Summit Attendee Rate: $169/night
The room block cut-off is September 26, 2022.
All 4S & RH Summit functions will take place at The Westin Sarasota, unless otherwise specified.