Contacts: Jackie Reau, Game Day
(513) 708-5822 | firstname.lastname@example.org
EL PASO, TEXAS (October 26, 2023) - Sports ETA successfully hosted its annual 4S & Rights Holder Summit this week, gathering over 150 dynamic members for an enriching two-day event focused on sharing the latest trends in sports and events tourism strategies, services, sales, and sponsorships. The bustling event was hosted by Visit El Paso, and supported by a network of sponsors, including Chattanooga Sports, Fort Worth Sports Commission, Florida’s Sports Coast, Traveling Teams, and Visit Myrtle Beach.
John David, President & CEO of Sports ETA, expressed his gratitude to El Paso for playing host to the impactful 4S & Rights Holder Summit, bringing together key players in the sports events and tourism industry. "Our time in this vibrant city has been incredibly productive, with fruitful discussions on best practices, emerging trends, and valuable business prospects," he...
Need a few ideas and tips for where to go downtown while you’re in El Paso?
Here’s a list of things to do in downtown El Paso while attending the 4S Summit:
1. El Paso Museum of Art: Experience European, Mexican, American, and Contemporary art collections.
2. San Jacinto Plaza: Relax and people-watch in this historic square, surrounded by shops, cafes, and local entertainment.
3. El Paso Streetcar: Take a charming ride on the vintage streetcar, connecting you to various downtown attractions.
4. Plaza Theatre: Catch a show or concert at this beautifully restored historic theater, offering a range of performances.
5. Walking Tour of Murals: Take a self-guided walking tour to admire the colorful murals that adorn downtown buildings.
6. Union Plaza Entertainment District: Experience the nightlife with a mix of bars, clubs, and live music venues.
Remember to make the most of your time in downtown El Paso while attending the 4S Summit!
At the heart of our industry, we understand the importance of staying ahead of the game, adapting to trends, and embracing innovation. That's precisely what the 4S Summit is designed for - to empower you with top-notch education and insights that will set you apart.
Here's a sneak peek into what awaits you at the 4S Summit:
The Tony the Tiger Sun Bowl: More than just a football game
Headed into it's 90th edition, the Tony the Tiger Sun Bowl is more than just a football game pairing up top ACC and Pac-12 teams. The game is woven into the fabric of El Paso, starting as a benefit to underprivileged children by the local Kiwanas Club, has grown into a historical mainstay across the college football landscape. Hear a deep dive into the Tony the Tiger Sun Bowl history from its Executive Director, Bernie Olivas, and learn about the shifting landscape of intercollegiate athletics and how it impacts our role in the sports events and tourism industry.
We are thrilled to launch the prestigious Sports ETA Member Awards program for the second time this year, where we'll recognize our member's outstanding achievements in marketing and branding.
This past spring, the Sports ETA Member Awards Committee received nearly 80 submissions for our member awards program. Wow! The judges were overwhelmed by not just the quantity of the submissions but the quality as well. The review process was detailed and often involved rigorous debate, as the difference between first place and the rest was razor-thin. What a testament to you, our membership, and the work you do to continue making a difference in our industry! In case you missed it, take a look back at the winners.
As we gear up for the 4S & Rights Holder Summit this fall, we're focused on the 4 S's of sports events and tourism: strategy, service, sales, and sponsorship. For all our marketing gurus out there, you know these 4 categories are the perfect re...
We can't wait until October, and we're in the beautiful, sunny El Paso with you, our members! If you've never been to El Paso before, or maybe you have, but haven't had a chance to really explore, here are the top 5 must-see attractions. We recommend adding a day or two to your 4S Summit trip to explore and see all El Paso offers. You won't be disappointed.
As the sixth largest city in Texas, El Paso is quickly becoming a southwest hotspot for travelers, families, and businesspeople. With over 255 square miles (about the area of Austin, Texas) of high desert terrain, El Paso is a standout city widely known for its unique history, delicious cuisine, lively culture, and boundless sights and wonders. No matter what your agenda holds for your next visit to the Sun City, here are five of El Paso’s most impressive attractions you won’t want to miss!
1. Scenic Drive
If you’re looking for the best view of El Paso, you’ll find it wh...
4S Summit Attendees:
As you know, Hurricane Ian hit Florida this past week, with Sarasota directly in its path. We have communicated with our 4S Summit host hotel, The Westin Sarasota, and they report no major damage to the hotel. In fact, the hotel will be opening on Saturday with 100% operations. Sarasota Bradenton International Airport plans to reopen this weekend after repairing some roof damage.
Sports ETA has made the decision to hold our 4S Summit as planned in Sarasota on October 11-13. This is an excellent opportunity to support our members and partners in the destination by bringing in our tourism dollars.
In addition, we suggest that attendees participate in American Red Cross efforts by bringing items for care packages that we will assemble on-site. Here is a list of suggested donation items, many of which are easy to pack in your suitcase. You can also donate directly at redcross.org/donate/hurricane-ian-donations.
If you have any specif...
This fall, we're thinking strategically and we hope you'll join us. Part of thinking strategically includes planning ahead. That said, the deadline to book a hotel room in our 4S block (at our really great rate 😊) is quickly approaching -- 4 days to be exact.
Whether you've already registered for the 4S Summit or not, if you are planning to attend and you haven't booked a room yet, don't wait another day. After the September 26th deadline, hotel rates go up. Way up.
So think strategically and get your room booked! 👇
Book Hotel Room
The Westin Sarasota
100 Marina View Drive
Sarasota, FL 34236
4S Summit Attendee Rate: $169/night
The room block cut-off is September 26, 2022.
All 4S & RH Summit functions will take place at The Westin Sarasota, unless otherwise specified.
Women’s Summit: March 31 - April 2, 2021 hosted in San Antonio, Texas
Sports Facilities Summit: April 26-27, 2021 in Birmingham, Alabama
Symposium: April 26-29, 2021 in Birmingham, Alabama
4S Summit: October 19-21, 2021 in El Paso, Texas
The Sports Events & Tourism Association (Sports ETA) announced today its 2021 slate of programs, which includes four signature events designed to bring the national membership and sports events and tourism industry leaders together for educational and networking opportunities.
The Women’s Summit, planned for March 31-April 2 hosted in San Antonio, Texas, is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Attendees will take away tools and resources to elevate their personal brand and become more valuable to their organization. Registration is open now: https://www.sportseta.org/events/womens-summit
The Sports ETA Symposium, which will be...
CINCINNATI (March 20, 2020) – Sports ETA, the association for the sport tourism industry, announced its revised schedule of 2020-21 programs to bring the national membership and sports events leaders in the industry together for educational and networking opportunities.
The Annual Symposium has been moved to August 2-5, 2020, remaining in Kansas City, Missouri, and will bring hundreds of sports events and tourism professionals and industry partners together to exchange resources, strategies and more. The Symposium features dozens of education sessions, networking opportunities, and business development discussions, all to help Sports ETA members elevate their sports events and improve their work in their destinations. Registration for 2020 is open. The 2021 Annual Symposium will be held April 26-29 in Birmingham, Alabama.
Attendees can focus on the four S’s of sports events and tourism: strategy, service, sales, and sponsorship at this year&rsqu...
As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA:
10. Continued growth in the sports department of Destination Marketing Organizations.
More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City.
9. The increasing role of parks and recreation departments in sports events and tourism initiatives.
Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...