Are you still thinking about how to get your team motivated in the new year? Game On Nation is offering a free virtual masterclass on February 3rd at 11:30 am EST, sharing the same game-based tactics they’ve used to inspire exec teams at NASCAR, Pirates, Grizzlies, Deloitte, and Merck.
Register for Techniques to Transform: How to Activate and Engage your Team in 2021 at https://levelup.gameonnation.com/masterclass
Game On: Techniques to Transform
The Winter 2020 - 2021 edition of the Playbook is available now. Download your copy.
Inside This Issue:
Evaluating Resident Sentiment
"Street Sweeper" Mentality
Lessons Learned in the #Return2Racing
Add Something Extra To Your Symposium Experience
Sports ETA Makes Strategic Shift During COVID-19
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
While nobody has a blueprint for navigating through COVID-19, Al Kidd, CEO of Sports ETA, the national trade association for sports tourism, has put his decades of business experience to use in managing through these unprecedented times. This interview, conducted in early November, captures what the organization has done to help its members stay informed and emerge intact when the pandemic has subsided.
SPORTS PLANNING GUIDE: HOW DO YOU BEST SUMMARIZE 2020?
Al Kidd: There’s three things that have happened during this time:
Reaction phase – this started with, OMG, what happened, followed by readjustments, furloughs and trying to figure out guidelines for reopening.
Recharge phase – this focused on professional development and diversification. This is where education flourished. We jumped in very quickly to find services and products that would make a difference. One of the things we did was establish a virtual distribution network called SE...
This Young Professional has already had not one, but two dream jobs. But that’s not stopping Roxanne Steinhoff from continuing her career in Sports Tourism.
Roxanne Steinhoff is the Marketing and Communications Specialist at Chicago Sports Commission and Choose Chicago. She’s been there for five years and handles the outgoing communications including managing marketing, advertising, design, and the brand. This became dream job number 2 - showcasing one of the greatest cities in the world.
Dream job number 1 was working on an Olympic bid. Roxanne’s curiosity for exploring the intersection of sports and politics led her to Boston, which is where she worked on the Boston 2024 Olympic & Paralympic Bid Committee.
“Seeing the positive impact of the events we bring is incredibly rewarding.” - Roxanne Steinhoff
One of the most rewarding experiences Roxanne says she has had in the sports events and tourism industry is working on the 2018 Laver ...
“We applaud the work of Congress in passing the latest pandemic aid bill to bring support to American households and businesses, including the sports events and tourism industry. We thank our elected officials for considering the industry information we actively shared throughout the process along with our partners, U.S. Travel, ASAE and Destinations International. This funding is vitally important because it now supports our city’s convention and visitors bureaus and other organizations leading the travel and tourism industry.
The members of Sports Events and Tourism Association, the nation’s authority and the trade association for sports events and tourism, are comprised of nearly every city destination in America who seeks to build new revenue for their communities through tourism. Our mission is to enhance the quality of life for communities through sports events and tourism. This tourism sub-segment not only provides incremental taxes and direct revenue, it pr...
Article co-authored by:
Andria N Godfrey, Vice President, Longwoods International
Dr. Jennifer Stoll, Research and Education, Sports ETA
Sports events and tourism is an integral part of American life and economy. Before the pandemic, Sports ETA began looking into these impacts by partnering with Tourism Economics and Longwoods International. This year, as stadiums sat empty, kids’ lacrosse sticks laid unused, and Americans commiserated on missing their favorite pastimes, Longwoods International expanded upon its research to explore American sentiment toward sports events and tourism and its broader benefits to resident lives.
In 2020, Longwoods International, who first pioneered research looking at Resident Sentiment towards tourism in 2018, conducted the largest National Resident Sentiment study to date, using a national consumer research panel of 4,000 respondents, and in doing so, expanded the scope of study to capture American Resident Sentiment towards sports ...
FedEx and UPS rates are going up in 2021, and it’s more important than ever that Sports ETA members know how to mitigate the effect on their business. Here are a few things you should know about the changes to come:
FedEx and UPS small package rates are increasing an average of 4.9% - effective January 4, 2021 and December 27, 2020 respectively.
Your actual costs will vary. Depending on the service you use and your package characteristics, you could see increases above or below the average.
Many common surcharges are also increasing. On top of the base rates, you need to be aware of the charges that apply to your shipments and how they’ll affect your total costs.
PartnerShip®, the benefit provider that manages the Sports ETA Shipping Program, has analyzed the FedEx and UPS increases so you can accurately prepare for the new year. Get a simplified explanation of the complicated changes you need to be aware of when you download the free white paper: The Ess...
The Greater Columbus Sports Commission's Women’s Sports Report has been a staple in the Columbus sports community for more than a decade, honoring the trailblazers who advocate for equity and advancement for girls’ and women’s sports. Although we can’t gather in-person this year, we invite you to continue the conversation virtually on Feb. 9.
A star of both sports and entertainment, FOX Sports veteran broadcaster Erin Andrews will keynote The Women’s Sports Report. Following the keynote, stay online for a breakout session of your choice from female sports industry leaders, focused on topics surrounding the representation of women in sports.
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If you know anything about Arizona college sports, you’ll know Arizona State University and the University of Arizona is the big rival in the state. This Sports ETA Young Professional and Tucson native went against tradition and attended Arizona State University instead of U of A. It’s a decision Alicia Kentz Griffith says made some of her best sports memories.
“l would have to say my favorite sports memory is hands down attending the Arizona State vs. University of Arizona football games each year with my family,” said Kentz Griffith.
Meet Alicia Kentz Griffith. A proud Arizona State alum, she has been with the Tempe Tourism Office for seven years and currently holds the job of Communications and Event Coordinator. There she markets Tempe as a desirable visitor and event destination along with assisting in securing and promoting sporting events in the area. In the near future, Alicia hopes to bring new events to the Tempe community.
“We tend to g...
Women’s Summit: March 31 - April 2, 2021 hosted in San Antonio, Texas
Sports Facilities Summit: April 26-27, 2021 in Birmingham, Alabama
Symposium: April 26-29, 2021 in Birmingham, Alabama
4S Summit: October 19-21, 2021 in El Paso, Texas
The Sports Events & Tourism Association (Sports ETA) announced today its 2021 slate of programs, which includes four signature events designed to bring the national membership and sports events and tourism industry leaders together for educational and networking opportunities.
The Women’s Summit, planned for March 31-April 2 hosted in San Antonio, Texas, is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Attendees will take away tools and resources to elevate their personal brand and become more valuable to their organization. Registration is open now: https://www.sportseta.org/events/womens-summit
The Sports ETA Symposium, which will be...