Ruston, Louisiana welcomes baseball tournament to new sports complex

 Posted on: August 5 2019
Ruston, Louisiana celebrated the opening of its new sports complex by hosting a baseball tournament. Dixie Youth World Series is wrapping up its two-week-long event which brought it nearly 80 teams. The Ruston Sports Complex sits on 185 acres in North Louisiana. When completed, the Convention and Visitors Bureau says it will have facilities for baseball, softball, tennis, soccer, and football on 36 fields and 16 turf fields. Additional plans include an indoor facility for basketball and volleyball tournaments, as well as dance and cheer competitions. This new complex is expected to bring a $1.2 billion economic impact to the Ruston and Lincoln parishes. It already started with the Dixie Youth World Series. The baseball tournament secured more than 5,000 overnight stays. “This is an economic boom for our city and for entire North Louisiana,” says City of Ruston Mayor Ronny Walker. “Entire North Louisiana is benefitting from this tournament and will benefit in ...

Westfield Indiana Grand Park brings in massive amounts of youth league sports

 Posted on: July 17 2019
A small town in Indiana finds their focus after the construction of Grand Park: youth sports. According to an article published by the ABC 10 news, the population in Westfield doubles with families traveling in from across the country to play competitive sports at Grand Park. The facilities were built in June 2014 and have dozens of soccer fields and baseball diamonds. This massive multi-use sporting arena required an investment of $85 million, but now, only a few years later, it has seen over a $700 million impact in the surrounding areas. Local businesses are springing up all around due to the massive amount of traffic in Grand Park. Other towns may host one major league event and bring in a lot of tourism once. Many towns are considering shifting their focus to youth tournaments for a more steady stream of tourism due to the lead of Westfield, IN. Congratulations to the Hamilton County Sports Authority and all your success in Grand Park. View the original article from...

Omaha begins plans for the 2020 Olympic Swim Trials

 Posted on: July 15 2019
Omaha Sports Commission is starting to prepare for the Olympic-qualifying Swim Trials, which will happen in June next year. This eight-day event brings in thousands of people from every state hoping to see their locals make it to the next level. Next summer will mark Omaha’s fourth consecutive time hosting this event. Based on the 2016 statistics published in an article from the Omaha World Herald, organizers expect to sell out the 100,000 square-foot CHI Health Center for every meet and to bring in more than $74 million in tourism. In 2016... • 1,500 swimmers competed in the 2016 Trials and similar numbers are expected to compete in 2020, making it the largest and most exciting swimming event in the world. • Fans booked more than 23,000 hotel room nights in 2016, ate tens of thousands of meals at local restaurants, generated millions of dollars of merchandise sales and visited numerous area attractions. • All eight nights of the Trials were broadcas...

Standardize Your Economic Impact Reporting

 Posted on: June 25 2019
How much are events worth to your destination? Knowledge is power. This applies to sports commissions seeking to understand the economic importance of events to their destinations. By knowing the value of sporting events sold by a sports commission, industry stakeholders are empowered to make a strong case for continued destination marketing. Indeed, the case for destination marketing can hinge on an appreciation of the economic value of key events sold by sports commissions. In partnership with Destinations International, the Event Impact Calculator measures the economic value of a sporting event and calculates its return on investment to local taxes. Armed with this information, sports commissions are better prepared to make the case to policymakers for the ongoing development and growth of the events sector. The Sports Module and platform have been developed by Tourism Economics, an Oxford Economics Company, and includes several Sport Event Types: Youth, Adult Amateur,...

Lake Erie’s Rhythm and Ride Event Cycles Back

 Posted on: May 29 2019
The Lake Erie Cyclefest is preparing for another successful partnership with The Blues & Jazz Festival for four days of Rhythm and Ride. The event will take place the first weekend of August 2019 and contain music, entertainment, and six cycling races. The weekend kicks off with a free race on Thursday, Aug. 2 at 6 AM. Races will continue through Sunday, Aug. 4 ranging from no cost to a $40 participation fee. All proceeds benefit EmergyCare, WQLN and the YMCA of Greater Erie. According to the Erie Sports Commission, the race is used to encourage green living and a holistically healthy lifestyle. Participants are encouraged to take advantage of the “meet-up” space to chat with fellow cyclists. All music events, lectures, art exhibits, and performances are completely free. For more information about specific ride times and registration, visit www.eriecyclefest.org.

USA Roller Sports National Championships will be hosted in Cedar Rapids

 Posted on: May 29 2019
A big accomplishment was announced this month for a member of the NASC. The city of Cedar Rapids was selected to host the USA Roller Sports National Championships in 2020. The city is currently preparing for one of the largest events in their history, with the competition lasting 23 days in the month of July 2020. All activities will take place in the Cedar Rapids Ice Arena.  The six competitive sports disciplines included in the 2020 USARS National Championships are figure skating, in-line hockey, roller derby, rink hockey, freestyle, and speed skating. According to The Gazette, this event is projected to generate more than 10,000 overnight stays and $8 million in visitor spending. Much of this revenue will come from the 1,600 participants and their families, all ranging in age from elementary to senior citizens. Congratulations to Cedar Rapids Tourism for booking such an important event. Learn more at https://www.teamusa.org/USA-Roller-Sports

Milwaukee celebrates huge economic boost from sport tourism

 Posted on: May 3 2019
Milwaukee hosted some very big sporting events in 2018, and the whole city is benefiting. According to Visit Milwaukee and the Milwaukee Business Journal, sports tourism brought in additional revenue of $28 million for the Milwaukee region in 2018. When calculating the monetary impact of the events, Visit Milwaukee considered dollars spent on hotel rooms, restaurants, and additional goods and services provided to visitors. Milwaukee hosted a plethora of events throughout the year, but some of the most impactful were the USA Fencing 2018 North American Cup ($2.2 million) and the Junior Volleyball Association MKE Jamboree ($1.6 million). 2019 is shaping up to be just as exciting for the Brew City. USA Fencing will be returning for the 2019 November North American Cup, while the Milwaukee Mile Speedway will host the ARCA Midwest Tour.

Sports Tourism makes a big impact in Maryland

 Posted on: April 15 2019
Sports tourism is a booming industry that continually brings in astounding revenue. Harford County, in Maryland, is a prime example of this revenue impact. In Harford County, sports tourism brought in nearly $50 million and supported 650 jobs, each year over the past three years. According to The Baltimore Sun, this revenue came in from three sports- youth baseball, lacrosse, and soccer tournaments- at three different venues.  Due to this steep incline in revenue, the Maryland Office of Tourism, did a study to see the true impact of tourism on the county overall. The study showed that Harford County gained $374 million in total or more than $1 million a day. With sports tourism bringing in $50 million, the county owes a lot to the sports industry for the more revenue. According to the study, baseball averaged the most events per year with 39, and the most participants, 20,600. That brought nearly 55,000 spectators to the county’s Ripken Stadium. Lacrosse made a big imp...

Achieving Success through Sports Events & Tourism

 Posted on: March 7 2019
Among the numerous segments comprising a destination’s tourism portfolio, often exists sports and event tourism. These efforts may reside in any number of organizational structures from within a destination marketing organization (DMO), a government entity or stand-alone organization. The growth of sports and event tourism has been undeniable. The industry’s professional association originated with merely a dozen communities gathering to share ideas more than 25 years ago. Today, what would become the National Association of Sports Commissions (NASC), serves more than 840 members from across the country and beyond. As the go-to resource for the robust sports and events tourism industry, the NASC serves not only destination representatives, but just as importantly, sports and event rights holders looking for host destinations that can accommodate their events, venue and facility operators, and a plethora of industry suppliers. Destinations ranging in population from less ...

Staying Competitive On and Off the Sports Field - Webinar

 Posted on: March 4 2019
Soccer, volleyball, gymnastics, destination management organization… what do all of these have in common? Competition. Each one is competing to win the tournament, to win the meet, to win the event. Parents are spending an exorbitant amount of money on trainers, coaches, and advanced leagues to help their children excel in hopes of winning and future scholarships. Destination management organizations are investing hundreds of thousands (sometimes millions) of dollars to renovate and/or build the best sporting venues to attract large multi-day tournaments for multiple year contracts. As destinations look to sports tourism as an option to increase overnight visitation, resulting in additional tax revenues for the destination, the question is often asked “should we invest in our current infrastructure or build new sports facilities?” If the answer is yes, then the question of “how do we pay for those infrastructure improvements” usually follows. ...
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