How much are events worth to your destination? That’s a question many sport commissions ask themselves. Knowledge is power and that is where the Event Impact Calculator is useful.
The Event Impact Calculator, in partnership with Destinations International, is the most effective way to categorically measure the economic value of a sporting event and the event’s return on investment to local taxes.
Tourism Economics, an Oxford Economics Company, developed this Sports Module and platform including several sport event types: Youth, Adult Amateur, College Regular Season, College Championship and Professional Sport Events. This tool allows for quantitative analysis and the direct impact of events on businesses, employment, income and taxes.
The Event Impact Calculator has proven itself both credible and comprehensive after extensive data input from more than 200 destination organizations. With over 100,000 events analyzed, the program has become an industry standard as s...
How much are events worth to your destination?
Knowledge is power. This applies to sports commissions seeking to understand the economic importance of events to their destinations. By knowing the value of sporting events sold by a sports commission, industry stakeholders are empowered to make a strong case for continued destination marketing. Indeed, the case for destination marketing can hinge on an appreciation of the economic value of key events sold by sports commissions.
In partnership with Destinations International, the Event Impact Calculator measures the economic value of a sporting event and calculates its return on investment to local taxes. Armed with this information, sports commissions are better prepared to make the case to policymakers for the ongoing development and growth of the events sector.
The Sports Module and platform have been developed by Tourism Economics, an Oxford Economics Company, and includes several Sport Event Types: Youth, Adult Amateur,...