How much are events worth to your destination?
Knowledge is power. This applies to sports commissions seeking to understand the economic importance of events to their destinations. By knowing the value of sporting events sold by a sports commission, industry stakeholders are empowered to make a strong case for continued destination marketing. Indeed, the case for destination marketing can hinge on an appreciation of the economic value of key events sold by sports commissions.
In partnership with Destinations International, the Event Impact Calculator measures the economic value of a sporting event and calculates its return on investment to local taxes. Armed with this information, sports commissions are better prepared to make the case to policymakers for the ongoing development and growth of the events sector.
The Sports Module and platform have been developed by Tourism Economics, an Oxford Economics Company, and includes several Sport Event Types: Youth, Adult Amateur,...