Sports Events and Tourism Industry

Playbook Out Now!

 Posted on: June 12 2024
Inside this edition: A Week in Portland, OR to Remember Discover Chattanooga: Your Host for the 4S & Rights Holder Summit 2024  #GenderEqualOlympics: Celebrating full gender parity on the field of play at Paris 2024 Build Visual Stories That Drive Growth & Loyalty  2023 State of the Industry Report A Focus on Facilities at the 2024 Summer Olympics Women’s Sports: Caitlin Clark Effect, WNBA + Aces, Sports Bra Hosting Duties in Cincinnati, Detroit, Indianapolis and Louisville Gaining Confidence on Camera Download YOUR Copy!

Mentoring Community Meeting: June 18 @ 3 PM ET

 Posted on: June 7 2024
Join the Mentoring Community for their next meeting on June 18 at 3 PM ET. This call is an excellent opportunity for both mentors, mentees, or any member to learn more about the various community groups within our association, find new ways to get engaged, and ask questions. During this open discussion, leaders from all nine (9) of our other community groups will showcase and explain the purpose and goals of their respective groups. Whether you are looking to deepen your involvement or explore new interests, this meeting will provide valuable insights and opportunities for engagement. As a added bonus, this informative session will be recorded and included in our onboarding packet for new members, serving as a comprehensive guide for new members that join Sports ETA and are perhaps new to the sports events and tourism industry.   Join Zoom Meeting ID: 820 8847 6496 Passcode: 343191   If you have any questions, please be sure to visit the Mentoring com...

Sports ETA announces exclusive partnership with WISe Wellness Guild to introduce new health and wellness educational offerings for members

 Posted on: June 5 2024
New collaboration will connect members to the $4.5 trillion health and wellness industry CINCINNATI (June 5, 2024) – Sports ETA, the only trade association for the sports events and tourism industry, announced today an exclusive partnership with WISe Wellness Guild, a consultancy and network of wellness brands, experts and resources, to provide a new suite of educational offerings for the membership of Sports ETA. The new initiative will be called Sports ETA Health & Wellness. “At Sports ETA, one of our primary objectives is to discover and share industry innovations, and this year, we have uncovered numerous members creating incredible Health and Wellness initiatives in their communities,” said John David, President & CEO of Sports ETA. “Together with WISe Wellness Guild, we will unveil a suite of educational offerings showcasing opportunities to diversify how you support your community and leverage the thriving $4.5 trillion Health and Wellness i...

Sports ETA holds Annual Symposium in Portland, Oregon from April 22-25

 Posted on: April 30 2024
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com Sports ETA holds Annual Symposium in Portland, Oregon from April 22-25 Nearly 950 Sports Events and Tourism Leaders Convened for Annual Meeting Last week in Portland, Oregon, Sports ETA, the only trade association for the sports events and tourism industry, hosted its largest event of the year at the Oregon Convention Center. Nearly 950 sports events and tourism industry leaders attended the Sports ETA Symposium, which offers dozens of continuing education programs and networking opportunities over four days. “We thank the team from Portland for hosting our annual Symposium where we convene our sports events and tourism industry leadership,” said John David, President & CEO of Sports Events & Tourism Association. “We enjoyed a productive week of meetings and programs to discuss best practices, new trends, and business opportunities in a great American sports city.” New Stat...

Sports ETA releases its 2023 “State of the Industry” Report for the $128 Billion Sport Tourism Industry

 Posted on: April 24 2024
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com Note to media: To request an interview with John David, President & CEO of Sports ETA, please contact Jackie Reau. Sports ETA releases its 2023 “State of the Industry” Report for the $128 Billion Sport Tourism Industry Top 10 U.S. states with highest economic impact generated by sports tourism in 2023 revealed for the first time PORTLAND, OREGON (April 24, 2024, 12 PM PDT) – Sports ETA, the trade association for the sports events and tourism industry, released its highly anticipated annual State of the Industry Report for 2023 today. The report underscores the strength of the sports tourism sector, showcasing a direct spending impact of $52.2 billion, which generated a total economic impact of $128 billion. This monumental contribution supported 757,600 full-time and part-time jobs and contributed $20.1 billion in taxes to various sectors of the economy. The association’s la...

Recorded Event Owner Webinar: Døds Diving League Making a Splash in the USA!

 Posted on: April 10 2024
On Tuesday, April 9, 2024 Paul Rigault, Stine Brun Kjeldaas, and Antony Warren shared what it takes to host a Døds Diving event in the United States. If you weren't able to make the live webinar, we've got you coverd! View Rcording. Døds Diving is an extreme diving sport that is revolutionizing traditional diving. Originating in Norway in the 1970s, the sport has seen exponential growth in recent years both within Norway and internationally. Featuring both male and female divers, and demonstrating mass appeal to Gen Z and Millennials, Døds Diving live events are not only thrilling to watch in person, but are rapidly becoming a media sensation with an international event calendar, worldwide broadcast, and over 400 million views on TikTok.  “One of the fastest growing extreme sport in the world’ – Fox News From 2024 onwards, Døds Diving is looking to expand the Døds Diving League into the USA starting with 3 events...

Ashley Whittaker of The Sports Facilities Companies named Sports ETA’s Woman of the Year

 Posted on: April 4 2024
Contacts: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com Ashley Whittaker of The Sports Facilities Companies named Sports ETA’s Woman of the Year CLEVELAND (April 4, 2024) – Sports ETA, the trade association for the sports events and tourism industry, today at the 2024 Sports ETA Women’s Summit, named Ashley Whittaker, Partner and Senior Vice President of Marketing for The Sports Facilities Companies as the 2024 Sports ETA’s Woman of the Year. Whittaker leads corporate business development and marketing for the Sports Facilities Companies as well as the SFC Facility Marketing Department, which is responsible for the marketing, branding, and project management of SF Network facilities. Under her leadership, SFC has exponentially more communities with better business development strategies and campaigns. SFC’s clients and firms have been featured in major media outlets such as Forbes, Fortune, HBO, TIME, Wall Street Journal, Sports Bu...

NEW Sports Event Housing Whitepaper

 Posted on: April 1 2024
Our latest whitepaper features 29 tips to optimize team housing and grow your events. In this whitepaper, five sports tourism pros share the top tactics in their playbooks. You’ll discover: Game-changing practices to drive more revenue and offset expenses with hotel commissions and rebates. Quick tips for proving economic impact. So you can maximize destination support, including grants and cash sponsorships. A simple method to pump up registration while working less. 6 insider tips for scoring better hotel rates and more concessions. So you drive higher attendance. Secrets to white glove service that turn customers into fans who are thrilled to come back. In short: You’ll get proven best practices from sports event pros. Then, you can decide which ones to add to your own playbook. Thanks to GPS + Playbook 365 who partnered with us to sponsor this white paper content.  DOWNLOAD WHITEPAPER

Upcoming Outdoor Recreation, Parks & Spaces Community Meeting

 Posted on: March 11 2024
Please join the Outdoor Recreation, Parks & Spaces Community on Wednesday, April 3 at 3 PM ET for a Apalachee Regional Park Case Study / Round Table with Outdoor Recreation Leaders. During this meeting we will explore a case study involving Amanda Heidecker, Director of Parks for Leon County in Tallahassee Florida, and how the parks department and CVB partnered to transform a solid waste facility into a world class sports venue.  The second half of the session will be open floor discussions with all Parks & Rec community members weighing in on the current state of Parks & Recreation departments, Sports ETA membership, and how we can accelerate the movement of Parks & Rec within the association.  Learn more on the Outdoor Recreation, Parks & Spaces Community webpage here.   JOIN ZOOM MEETING Meeting ID: 898 6813 8500 Passcode: 028032  

Sports ETA’s Chief Executive Summit Draws Record Crowd of Industry Leaders

 Posted on: February 22 2024
SAN JOSE (February 22, 2024) — The 2024 Sports ETA Chief Executive Summit, the intersection of sports leadership and technology, wrapped up here yesterday and shattered records with an unprecedented turnout of the top leaders in the sports events and tourism industry. Hosted by the San Jose Sports Authority, it wasn't just an event – it was a pulsating celebration of the synergy between sports tourism, professional development, and the transformative impact on communities and economies. Sports events and tourism leaders representing CVBs, sports commissions, rights holders, and industry partners gathered from February 20 and 21 to share trends and learn best practices on various topics, including technology, business, and management. Attendees enjoyed an evening at the SAP Center, where they were surprised with an appearance by NFL legend and Hall of Famer Ronnie Lott. Not only did he pass around his impressive collection of rings, but he also shared the im...
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