About Membership

Our members include organizations that attract sporting events to their community, (i.e. sports commissions, destination marketing organizations (DMOs), parks and recreation, etc.) event owners, and vendors to the sports events and tourism industry. Sports ETA is the primary network for communication and information sharing on all topics relating to the sports events and tourism industry.

It is our goal to EARN your respect and membership every day through our 4 pillars of excellence:

Education- Gain knowledge of industry trends and best practices. 

Advocacy- Representation on national issues and initiatives related to the sports events and tourism industry. 

Resources- Access industry-leading information, analysis and trends you need to know to better conduct your business. 

Networking- Reach a network of more than 2,500 sports events and tourism professionals. 

Please note: all of our memberships are organization-based; therefore all employees of the organization become members under their organization's annual membership.

We invite you to join this network and add your organization to our prestigious list of members.


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What our members are saying...

Sports ETA has always been my ‘go-to’ when it comes to networking in the sports events and tourism industry. Consistent, reliable, and always evolving & adapting to the ever-changing sports tourism space. The Symposium is a staple on my calendar every year.”
Mike Craigen, Team Travel Source

“As a young professional entering the sports events and tourism industry, I have received great value from being a member of Sports ETA. The membership has provided me with ample opportunities to network with industry veterans and has provided me with valuable education. Being a member has also given me the opportunity to develop relationships with rights holders and national governing bodies who are bringing events to my destination with substantial economic impact. I highly recommend becoming a Sports ETA member as members take a ‘team’ approach towards growing the sports events and tourism industry.”
James Adler, STS, SDLT, Buffalo Niagara Sports Commission

“The value of our Sports ETA membership continues to grow year after year as the association continues to expand its offerings to rights holders. The community created through Sports ETA for rights holders has never been stronger with collaboration across sports, idea exchanging, and a complete sincerity and desire for all rights holders to be successful. We will continue to renew our membership annually with Sports ETA in order to remain steadfast in our company’s desire to find great partners, provide safe and fun events to our participants, and learn from others in our sports tourism community!”
- Elle Marks, Elite Tournaments

Membership Categories

Membership in the Association is granted to an organization that meets the criteria as outlined for the three categories. Membership dues are to be paid in full at the time of joining. Your dues will be pro-rated if joining on/after October 1. If you join between October 1 and December 31, your membership dues will include the remainder of the current year, as well as membership dues for the following year.



Sports commissions, chambers of commerce, destination marketing organizations (DMOs), parks and recreation departments, sports venues and facilities, and other organizations that represent communities which solicit and service sports events, sports organizations, and other types of sports-related activities in their community. Can represent a city or metropolitan area, region, state, or country.

Industry Partner


Organizations that provide equipment, services, or attractions to the sports events and tourism industry (i.e., sports marketing companies, consulting and/or architectural firms, media partners, sports equipment manufacturers, facility management or food service companies, etc.).

Rights Holder


Sports organizations and associations, national governing bodies (NGBs), and other companies that bid out and award sports events to which they own the rights. Organization's must have multiple events available for bid annually, and be hosted in multiple regions across the country.




Individuals, including high school and university students, who are not employed by or own an entity that would otherwise qualify for membership under an organizational category. Individual Members do not have voting rights in the Association.


“ The NASC (SPORTS ETA) listens to its membership to provide the tools sport tourism professionals need. ”
Judi Hess, from Visit Binghamton, explains how Sports ETA education programs help her stay on top of what's new in the industry.

Trial Memberships

Do you offer trial memberships?

While we do not offer trial memberships, the member services team conducts webinars with prospective members who want a sneak-peak of all of the resources available on the website. To schedule a webinar, contact our member services team at or 513.693.4809.

Request a Webinar