Sports Tourism Strategist

Earn STS Credit at TEAMS '23!

 Posted on: September 20 2023
Looking to earn credits toward your STS designation? Maybe you need credits to maintain your STS. Or maybe you have never taken an STS course before and are ready to start. Either way, we have a live STS course offering taking place during TEAMS ’23. The course will start at 8:30 AM ET on October 3 and will be led by Michael Prince, the president and CEO of USPA Global Licensing.  Prince will dive into the topic of branding and global licensing from the perspective of the U.S. Polo Association, which has mastered the practice.  Sports ETA members can register online HERE or by clicking the image below. Non-Sports ETA members should email info@sportseta.org for more info and to get registered.

2023 Sports Tourism Strategist Graduates Honored by Sports ETA

 Posted on: May 10 2023
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com   KANSAS CITY, MO (May 10, 2023) -- More than 20 sports events and tourism professionals were honored today at the Sports ETA Symposium for the completion of their Sports Tourism Strategist (STS) certification program, which is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs. “Sports ETA congratulates these individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sports Tourism Strategist designation,” said Al Kidd, President & CEO of Sports ETA. The 2023 Sports Tourism Strategist Graduates are: Dana Baldwin, STS, Louisville Tourism Evan Bauerle, STS, Sports Salt Lake Brandon Black, STS, Go Gaston Patrick Coit, STS, Meet Boston Lynnette Davis, STS, Greater Birmingham Convention & Visitors...

Earn STS Credits at TEAMS '22

 Posted on: August 23 2022
Are you attending the TEAMS '22 Conference + Expo, October 24-27 in Oklahoma City, OK? Don't miss out on the chance to earn four (4) STS credits by attending a session led by our very own, Dr. Jennifer Stoll, Sports ETA, Research and Education. Beyond Economic Impact: How to Leverage Sports Events and Tourism to Build Community Value Join Dr. Jennifer Stoll, Sports ETA, as she provides a detailed overview of the role sports events and tourism plays in destinations, as well as simple ways to measure and communicate this impact in order to demonstrate value to local markets in terms they can understand. Whether you are a destination representative looking to gain community understanding of your work, a rights holder desiring to achieve an increased appreciation for what your event brings to a market, or an industry supplier curious about how to support this industry mindset shift, this course is for you! The course will include real-world examples and ca...

Leading Through Influence, powered by Game On Nation

 Posted on: April 19 2022
Don't miss this in-person STS Certificate offering on Monday, May 2, 2022 in Fort Worth, TX.  Join fellow high-achieving professionals with Sports ETA’s exclusive certification: Leading Through Influence, powered by Game On Nation. Completion of this course will earn you 4 credits towards your STS certification. This course is open to anyone who wishes to participate. Date: May 2, 2022 Time: 1:00 PM - 5:00 PM CT Location: Fort Worth, TX  Registration: Sports ETA Members: $399 Non-Sports ETA Members: $499 (Email info@sportseta.org to register) Register Now ABOUT GAME ON NATION Founded in Los Angeles in 1997, Game On Nation is known for developing and delivering a unique, interactive game-based leadership training curriculum, powered by the science of Game Dynamics. With more than 24 years of high-level impact, Game On’s expert facilitator team and proprietary approach have helped the agency become one of the country’s foremost...

Get Your Leadership Game On March 1!

 Posted on: February 10 2022
Earn STS credits without the hassle of leaving your office! Join fellow high-achieving professionals on March 1st with Sports ETA’s exclusive virtual certification: Purposeful Leadership for 2022, powered by Game On Nation. With the workplace landscape rapidly changing, purposeful leaders know that skills like listening, empathy, communication, and emotional intelligence are at the forefront of what their employees and teams expect in 2022. This course delivers exercises and interactive learning to explore your individual leadership style while re-affirming your unique purpose, honing your communication skills, and enhancing your ability to influence and motivate others. There has never been a more important time to develop leadership skills than now when teams and communities are navigating the return to being together. Purposeful Leadership for 2022 is designed to help you accelerate your impact for today’s changing workplace, delivering immersive, experiential...

Earn STS Credit at TEAMS '21

 Posted on: August 31 2021
Are you attending the TEAMS '21 Conference + Expo Sept. 27-30 in Atlantic City, NJ? Don't miss out on the chance to earn 2 STS credits by attending a session led by 4FRONT's VP of Innovation, Brian Gainor! Pushing the Boundaries with Partnerships: Delivering More Power, Value + Purpose Brian Gainor will lead a series of sessions designed to help attendees think big and reimagine their approach to partnerships to drive greater community impact and business results – locally, regionally & nationally. New opportunities to drive measurable value and lift Tips on how to innovate and stay ahead of the curve Strategies to engage communities 365 days per year Ideas for driving new B2B solutions This session is available as part of the Sports Tourism Learning Institute and is open to anyone, regardless of Sports ETA member status.  Date: Tuesday, September 28, 2021 Time: 9:30am - 11:30am  Location: Atlantic City, NJ in conjunction...

First-Ever STS Graduating Class - Congratulations!

 Posted on: May 18 2021
All of us here at Sports ETA are thrilled to congratulate our first class of Sports Tourism Strategist (STS) graduates! We are excited to share your accomplishments with your industry peers and proud to recognize the commitment you've shown towards your professional education. The Sports Tourism Strategist certification encompasses 32 credit hours of leading-edge sports events and tourism industry education from crisis communications, event management, innovation, sports business analytics, and more. The STS certification is a program of the Sports Tourism Learning Institute, offered by Sports ETA, and is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs. To learn more visit, learn.sportseta.org/about. “Sports ETA congratulates these 35 individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sp...

CSEE is retired. What does this mean for you?

 Posted on: April 7 2021
In case you missed it, CSEE has retired. So what does that mean? For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS. For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...

April Education Blitz Happening Now!

 Posted on: April 5 2021
They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute: Business Strategy Certificate Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between. Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting Sports Tourism Basics Certificate Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development. ...

Sports ETA taps 4FRONT as official innovation and marketing partner

 Posted on: March 3 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA taps 4FRONT as official innovation and marketing partner CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership. “4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.” In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...