Sports Events and Tourism Industry

A message from your board chair

 Posted on: September 11 2023
Your Sports ETA Board Chair, Ray Palmer, is calling with an important and exciting message. Click below to listen! 👇   Accept Ray's call & listen to his message here.

Elevate Your Expertise At The 4S Summit!

 Posted on: September 6 2023
At the heart of our industry, we understand the importance of staying ahead of the game, adapting to trends, and embracing innovation. That's precisely what the 4S Summit is designed for - to empower you with top-notch education and insights that will set you apart. Here's a sneak peek into what awaits you at the 4S Summit: The Tony the Tiger Sun Bowl: More than just a football game  Headed into it's 90th edition, the Tony the Tiger Sun Bowl is more than just a football game pairing up top ACC and Pac-12 teams. The game is woven into the fabric of El Paso, starting as a benefit to underprivileged children by the local Kiwanas Club, has grown into a historical mainstay across the college football landscape. Hear a deep dive into the Tony the Tiger Sun Bowl history from its Executive Director, Bernie Olivas, and learn about the shifting landscape of intercollegiate athletics and how it impacts our role in the sports events and tourism industry. Session ...


 Posted on: September 5 2023
MEMBER PRESS RELEASE: TEMPEST ACQUIRES THE SPORTS TOURISM INDEX™ FROM HUDDLE UP GROUP The game changing strategic partnership between Tempest and Huddle Up Group will help destinations strategize, secure and manage event leads in the multi-billion dollar sports tourism industry. PHILADELPHIA, PA (SEPTEMBER 5, 2023) — Tempest, a leading provider of web, CRM and digital marketing solutions for the destination marketing industry, has announced the acquisition of the Sports Tourism Index™ from sports tourism consultancy, Huddle Up Group. "When we launched the iDSS integration with Scout, we were amazed by the enthusiasm and the exciting ideas for future enhancements that poured in from our mutual clients," stated Alex Heimann, CEO of Tempest. "Sports have always held a central place in the culture of Tempest, and considering the increasing significance of Sports Tourism to our clients, it was a natural progression for us to collaborate closer with ...


 Posted on: August 22 2023
  FOR IMMEDIATE RELEASE PERFECT GAME PARTNERS WITH EVENTCONNECT TO DEVELOP THE MOST CONNECTED EXPERIENCE IN BASEBALL Sanford, Florida (Tuesday, August 22, 2023) - Perfect Game, the world’s largest youth baseball and softball platform and scouting service, today announced a housing and technology partnership with industry-leading EventConnect to become Perfect Game’s official housing bureau. The newly-minted multi-year partnership will take effect on January 1, 2024. EventConnect is the leader in connected sports management technology, providing event organizers with a free-to-use portal that includes a directory of hotels, venues, destinations and event-related suppliers. “As Perfect Game continues to schedule events featuring the top youth baseball and softball players on a weekly basis all over the country, we knew it was vital to be partnered with a market-leading company for event organization and EventConnect is exactly that,” said Perfe...

Playbook - Summer 2023

 Posted on: August 7 2023
The summer 2023 edition of the Sports ETA Playbook is out now. Take a break and check it out! Download your copy here, and don't forget to share it with a colleague. INSIDE THIS EDITION - Welcome John David - Symposium Recap -4S Summit -Unlock Your Potential: Discover Educational Opportunities with Sports ETA -Perspective Is A Funny Thing - Sports ETA Member Wins VIEW PLAYBOOK We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.

Shine the Spotlight in YOUR Direction!

 Posted on: August 2 2023
We are thrilled to launch the prestigious Sports ETA Member Awards program for the second time this year, where we'll recognize our member's outstanding achievements in marketing and branding. This past spring, the Sports ETA Member Awards Committee received nearly 80 submissions for our member awards program. Wow! The judges were overwhelmed by not just the quantity of the submissions but the quality as well. The review process was detailed and often involved rigorous debate, as the difference between first place and the rest was razor-thin. What a testament to you, our membership, and the work you do to continue making a difference in our industry! In case you missed it, take a look back at the winners. As we gear up for the 4S & Rights Holder Summit this fall, we're focused on the 4 S's of sports events and tourism: strategy, service, sales, and sponsorship. For all our marketing gurus out there, you know these 4 categories are the perfect re...

Top 5 Must-See Attractions in El Paso

 Posted on: July 26 2023
We can't wait until October, and we're in the beautiful, sunny El Paso with you, our members! If you've never been to El Paso before, or maybe you have, but haven't had a chance to really explore, here are the top 5 must-see attractions. We recommend adding a day or two to your 4S Summit trip to explore and see all El Paso offers. You won't be disappointed. As the sixth largest city in Texas, El Paso is quickly becoming a southwest hotspot for travelers, families, and businesspeople. With over 255 square miles (about the area of Austin, Texas) of high desert terrain, El Paso is a standout city widely known for its unique history, delicious cuisine, lively culture, and boundless sights and wonders. No matter what your agenda holds for your next visit to the Sun City, here are five of El Paso’s most impressive attractions you won’t want to miss!  1. Scenic Drive If you’re looking for the best view of El Paso, you’ll find it wh...

NCAA Championship Site Selection and Bid Process Updates

 Posted on: July 14 2023
Our friends at the NCAA have updated their championship site selection and bid process timeline after an internal strategic business review. Please see below: The process will be adjusted from a four-year process to a two-year process, with hosts and sites being awarded for approximately 88 of the 90 NCAA championships for the 2026-27 and 2027-28 academic years. Additionally, the opening of the bid portal and publication of bid specifications have been rescheduled for September 6, 2023. These adjustments will help further analyze future processes and allow the ability to upgrade the current bid portal for a better user experience. None of the other key dates have been adjusted. The timeline for the bid process is as follows:  August 29, 2023:  Host symposium hosted at NCAA national office September 6, 2023: Bid specifications will be published on; bid portal opens. February 7, 2024:  Bid responses due. March-Sept...

New Board of Directors Named for Sports ETA

 Posted on: July 7 2023
Contacts: Jackie Reau, Game Day (513) 708-5822 |   New Board of Directors Named for Sports ETA Pensacola Sports’ Ray Palmer appointed Chair of the Board   CINCINNATI (July 10, 2023) – The membership of Sports ETA has elected new board leadership and board of directors who began their terms July 1st. Ray Palmer, STS, President and CEO of Pensacola Sports, has been appointed Chairman of the Board, Frank Lett, STS, Associate Executive Director/Director of Sports Marketing at Visit Kingsport, will serve as Vice Chair/Chair-Elect of the Board, and Matthew Libber, Executive Director, Maryland SoccerPLEX/TEAM Maryland, has been named Secretary of the Board. New Board Members include:   Phil Andrews, Chief Executive Officer, USA Fencing Rob Coggin, Director, League Operations, National Collegiate Roller Hockey Association Tammy Dunn, STS, Executive Director, Snohomish County Sports Jason Gewirtz, Vice President, Spo...

Tulsa Sports Commission honored as Sports Commission of the Year by Sports ETA

 Posted on: May 15 2023
Contacts: Jackie Reau, Game Day (513) 708-5822 | Tulsa Sports Commission honored as Sports Commission of the Year by Sports ETA KANSAS CITY, MO (May 10, 2023) – Tulsa Sports Commission was honored by Sports ETA as the Sports Commission of the Year, population over 500,000 category. Tulsa Sports Commission was one of 10 awardees honored today among the 600 Sports ETA member organizations. The award was accepted by Joel Koester from the Tulsa Sports Commission, at the annual Sports ETA Symposium held this week in Kansas City, Missouri. The selection committee commented on the nomination: “In its last fiscal year, the Tulsa Sports Commission secured more than 180,000 room nights, for an overall economic impact of $218 million, hosted the 2022 PGA Championship, Ironman Tulsa, events for USA Volleyball and Wrestling, and celebrated the opening of the new USA BMX headquarters and racing venue.” “Our team at the Tulsa Sports Commis...
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