By: Jennifer Stoll, PhD, Principal, Stoll Strategies and Research Director for Sports ETA & Tammy Koerte, Senior Research Manager, Longwoods International
Co-published with our partners at Longwoods International, our latest white paper, “The Strong Performance of the Sports Tourism Sector and Rising Resident Sentiment of Sport,” looks at the strength of sports tourism in this post-pandemic world and its support among communities, sports organizations and participants.
First, let’s take a look back at sports tourism. As of 2021, sports events and tourism comprised $39.7 billion in direct spending, $12.9 billion in tax revenue and a total economic impact of $91.8 billion in the U.S., according to Sports ETA data. This bounce back from the pandemic outpaced many other industry sectors, including pharmaceuticals, oil and gas extraction, and others.
In 2021, more than 175 million Americans traveled for sports-related reasons, just 2.6% below the industry peak...
Calling all event owners!
Visit KC and the Kansas City Sports Commission & Foundation wants you at the 2023 Sports ETA Symposium in Kansas City this May.
All event owners who register for the event by Friday, March 17th will be entered to win the ultimate Kansas City prize:
A $2,000 Traeger Smoker Gift Card (redeemable via Traeger.com) with a full Kansas City original - Jack Stack Pitmaster BBQ Package delivered right to your front door!
So what are you waiting for? Register now! 👇
Register Now
This drawing is only open to Event Owners. You must be registered by 11:59 P.M. PT on Friday, March 17, 2023 to be entered. The drawing will take place in Kansas City during the 2023 Symposium Event Owners Reception on Monday, May 8. The Event Owner Reception will take place from 5:00 - 6:00 P.M. local time at No Other Pub.
Contact: Jackie Reau
Game Day
(513) 708-5822
jreau@gamedaypr.com
Sports ETA and Northstar Meetings Group Expand Strategic Partnership
CINCINNATI (January 9, 2023) – Sports ETA, the only trade association for the sports events and tourism industry, announced today the expansion of its industry partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s key research products, including the State of the Industry research report.
Under terms of the extension, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo, TEAMS Europe and the EsportsTravel Summit — will continue to be the presenting sponsor of the State of the Industry report, as well as two new studies that will be released in 2023: The Sports ETA Salary Survey and the Sports ETA Facilities ...
It's here! Volume 2, Edition 4 of Sports ETA's The Pulse powered by EventConnect Quarterly Report is now available.
In this edition, you'll see that the sports events and tourism industry has continued to make tremendous progress, hosting 4,922 events over the last 12 months. Simply put, this represents a 36.7% increase since the November 2021 Pulse (3,600 events hosted at that time). Dive in now and learn how you can use this information to make better business decisions for your organization.
CHECK OUT THE PULSE
Custom Reporting Available
Are you looking to use meaningful data to help your organization better serve your community and give you a competitive advantage?
The power of The Pulse's data runs much deeper than these visualizations display. We are now capable of digging into the data and extracting elements vital to your organization's goals by developing custom reports through tailored data and analysis fit to your organization's needs.
...
CINCINNATI (December 19, 2022) – Al Kidd, who has served as the President & CEO of Sports ETA, the only trade association for the sports events and tourism industry, announced he will retire on June 30, 2023. Kidd joined Sports ETA in 2017 after a successful business career, which included serving as the CEO for the San Diego Sport Association for eight years. Searchwide Global has been retained to conduct the executive search for Sports ETA.
Sports ETA, which serves more than 600 member organizations and 2,400 sports event professionals, is widely known for its “State of the Industry” study, which reported $39.7 billion in 2021 in direct spending on amateur sporting events equating to $91.8 billion in economic impact across the United States.
During his tenure, Kidd led the brand name change from National Association of Sports Commissions to Sports Events & Tourism Association or Sports ETA to engage the growing industry in an inclusive mann...
To achieve continued growth and success, Sports ETA requires strong leadership from our dynamic members. Board members serve as representatives of Sports ETA's 650+ member organizations and help guide the future direction of the Association.
You are invited to apply for a board position and/or suggest potential candidates for consideration by the Nominating Committee.
The Nominating Committee is accepting applications for seven (7) open positions on the Sports ETA Board of Directors. The open positions include:
Executive Committee – Secretary
Three (3) Directors representing the Sports ETA Destination category serving a three-year term expiring June 2026
Two (2) Director representing the Sports ETA Rights Holder category to serve a three-year term expiring June 2026
One (1) Director representing the Sports ETA Industry Partner category to serve a three-year term expiring June 2026
Submit Nomination
Please note: To complete the nominati...
Join the Outdoor Recreation, Parks, and Spaces Community on Tuesday, December 13th at 1:00 PM ET to discuss gravel racing and its impact on destinations.
Learn about the rise of the unique discipline of Gravel Racing from leading industry expert Micah Rice, VP of Event Strategy & Operations for Sports Strategies. Micah is also the acting race director for SBT GRVL and FNLD GRVL events.
Join via Zoom: https://us02web.zoom.us/j/85367157370
Meeting ID: 853 6715 7370
The Fall 2022 edition of the Sports ETA Playbook is out now! Download your copy here, and don't forget to share it with a colleague.
Inside this edition:
- 4S & RH Summit Recap
- Celebration of Title IX's 50th Anniversary
- What's YOUR Game Plan?
- Sports ETA Annual Report
- 2023 Symposium - Think BIGGER
- Harris County - Houston Sports Authority Celebrates 25 Years
- Stoll Strategies Report On State-Level Funding
Read Playbook
CINCINNATI (October 26, 2021) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new partnership with Meeting Professionals International (MPI), the largest meeting planner and event planner industry association worldwide, to share industry events and educational programs for their respective industry members.
Under the terms of the new agreement, Sports ETA and MPI will share thought leadership and content at each of their respective annual conferences (Sports ETA’s Annual Symposium, Women’s Summit, Chief Executive Summit, and 4S Summit and MPI’s World Education Conference and GMID). Additionally, both organizations will share and cross-promote each other’s educational courses and curriculum.
“MPI is a long-time partner of Sports ETA and our sports events and tourism industry,” said Al Kidd, president and CEO of Sports ETA. “We are honored to have such a dedicated part...
The Stoll Report on State-Level Event Funding was designed with you in mind. This debut report serves to bring you up to speed on everything you need to know about the rapidly evolving landscape of state-level event procurement funds while simultaneously serving as an advocacy tool for your organization.
We gathered all the current and relevant information on this topic and put it all in one place, with easy-to-understand insights and expert analysis. The report covers such information as types of event funds, recent fund activity, parameters, types of events for which funds are used, measuring ROI, and much more. It also serves as a benchmark through which future report editions and updates will be measured.
Learn More