Sports Events and Tourism Industry

Women’s Summit held in Dallas on Eve of NCAA Women’s Final Four

 Posted on: April 20 2023
Women’s Summit held in Dallas on Eve of NCAA Women’s Final Four By Jennifer Stoll, PhD, Stoll Strategies There is simply something special about the Sports Events & Tourism Association's annual Women's Summit held in conjunction with the NCAA Women's Final Four! I can't explain it, but learning from exceptional peers and industry dynamos is invigorating. This year was no exception as we saw a tremendous number of first-time attendees connect with seasoned ladies in real, open, and honest conversations. New industry relationships were formed that undoubtedly will last a lifetime. Congratulations to Monica Paul and her team for hosting this year’s NCAA Women’s Final Four, one of the best tournaments I can remember. TV viewership of the final games was at an all-time high and the games featured some of the best players and coaches in today’s game.  “What a way to close out Women’s History Month. I can’t b...

2023 Annual General Membership Meeting

 Posted on: April 15 2023
Sports ETA Members: As a reminder, the Annual General Membership Meeting will be held virtually on Tuesday, April 25, at 2:00 PM ET. Per association bylaws, the 2023 Annual General Membership Meeting agenda is available for your review below. VIEW AGMM PACKET Please read this section in its entirety, as it contains important information about the Annual General Membership Meeting: Per the Sports ETA Bylaws, Article XIII – Meeting of Members, Section F “Each Member in good standing in the Destination, Industry Partner and Rights Holder Membership category shall have one vote, which may be cast only by the Member, without the right of proxy”.   At the meeting onset, a designated Board member will confirm to the Board Chair and membership the total number of accredited voters in participation. This number will be the total number of primary contacts who checked in to the Annual General Membership Meeting between 1:30 PM - 1:50 PM ET&n...

NEW Executive Compensation Report

 Posted on: March 15 2023
Contact: Jackie Reau, Game Day (513) 708-5822 | Sports ETA, SearchWide Global, and Northstar Meetings Group Present New Executive Compensation Report for the Sports Events and Tourism Industry CINCINNATI (March 15, 2023) – Sports ETA and SearchWide Global released the “2023 Sports Destination Leaders Salary, Compensation and Benefits Report” led by researchers from Stoll Strategies, sponsored by the Northstar Meetings Group. The benchmark study provides an overall look at the employment landscape for the $39.7 billion sports events and tourism industry among sports destinations while offering a resource to organizations with actionable information. The last industry Salary, Compensation and Benefits Report was conducted in 2013 by Enigma Research Corporation. The research for the 2023 report was led by Dr. Jennifer Stoll, and Dr. Blake Price, from Stoll Strategies. Data from more than 200 sports destination leaders, with a majority ...


 Posted on: February 15 2023
Each year, Sports ETA honors organizations and individuals in the sports events and tourism industry to celebrate their accomplishments and achievements. After a deep dive into the past awards program, a small committee of Sports ETA members has revamped our program to not only streamline the submission process but include award categories that are relevant to all association members and the programs members want and should be recognized for. Now, easier and more streamlined than ever, we invite you to submit a nomination for Member Awards. The portal will remain open until March 31, 2023. Award winners will be announced at the 2023 Sports ETA Symposium in Kansas City, MO.  Submit A Nomination For A Member Award AWARD CATEGORIES Member award activities and events must have occurred between January 1 and December 31, 2022.  Sports Commission of the Year Population: Under 500,000 Population: 500,000 and above Who Can Submit: Destinations This w...

Winter '22 - '23 Playbook Out Now!

 Posted on: February 2 2023
The Winter '22 - '23 edition of the Sports ETA Playbook is out now! Download your copy here, and don't forget to share it with a colleague. Inside this edition: - Sports ETA Chief Executive Summit - Sports ETA and Northstar Meetings Group Expands Strategic Partnership - White Paper: The Strong Performance of the Sports Tourism Sector - Kansas City - The New Midwest - Tourism Improvement Districts - Your 2023 Sports ETA Road Map - Guide to State-level Event Procurement Funds Read playbook

The Strong Performance of the Sports Tourism Sector and Rising Resident Sentiment of Sport

 Posted on: January 30 2023
By: Jennifer Stoll, PhD, Principal, Stoll Strategies and Research Director for Sports ETA & Tammy Koerte, Senior Research Manager, Longwoods International Co-published with our partners at Longwoods International, our latest white paper, “The Strong Performance of the Sports Tourism Sector and Rising Resident Sentiment of Sport,” looks at the strength of sports tourism in this post-pandemic world and its support among communities, sports organizations and participants. First, let’s take a look back at sports tourism. As of 2021, sports events and tourism comprised $39.7 billion in direct spending, $12.9 billion in tax revenue and a total economic impact of $91.8 billion in the U.S., according to Sports ETA data. This bounce back from the pandemic outpaced many other industry sectors, including pharmaceuticals, oil and gas extraction, and others. In 2021, more than 175 million Americans traveled for sports-related reasons, just 2.6% below the industry peak...

ATTN Event Owners: Win the ULTIMATE Kansas City Prize

 Posted on: January 11 2023
Calling all event owners! Visit KC and the Kansas City Sports Commission & Foundation wants you at the 2023 Sports ETA Symposium in Kansas City this May.  All event owners who register for the event by Friday, March 17th will be entered to win the ultimate Kansas City prize: A $2,000 Traeger Smoker Gift Card (redeemable via with a full Kansas City original - Jack Stack Pitmaster BBQ Package delivered right to your front door! So what are you waiting for? Register now! 👇   Register Now This drawing is only open to Event Owners. You must be registered by 11:59 P.M. PT on Friday, March 17, 2023 to be entered. The drawing will take place in Kansas City during the 2023 Symposium Event Owners Reception on Monday, May 8. The Event Owner Reception will take place from 5:00 - 6:00 P.M. local time at No Other Pub.

Sports ETA and Northstar Meetings Group Expand Strategic Partnership

 Posted on: January 9 2023
Contact: Jackie Reau Game Day (513) 708-5822   Sports ETA and Northstar Meetings Group Expand Strategic Partnership   CINCINNATI (January 9, 2023) – Sports ETA, the only trade association for the sports events and tourism industry, announced today the expansion of its industry partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s key research products, including the State of the Industry research report.   Under terms of the extension, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo, TEAMS Europe and the EsportsTravel Summit — will continue to be the presenting sponsor of the State of the Industry report, as well as two new studies that will be released in 2023: The Sports ETA Salary Survey and the Sports ETA Facilities ...

The Pulse - Volume 2 Edition 4 December 2022

 Posted on: December 29 2022
It's here! Volume 2, Edition 4 of Sports ETA's The Pulse powered by EventConnect Quarterly Report is now available. In this edition, you'll see that the sports events and tourism industry has continued to make tremendous progress, hosting 4,922 events over the last 12 months. Simply put, this represents a 36.7% increase since the November 2021 Pulse (3,600 events hosted at that time). Dive in now and learn how you can use this information to make better business decisions for your organization. CHECK OUT THE PULSE Custom Reporting Available Are you looking to use meaningful data to help your organization better serve your community and give you a competitive advantage? The power of The Pulse's data runs much deeper than these visualizations display. We are now capable of digging into the data and extracting elements vital to your organization's goals by developing custom reports through tailored data and analysis fit to your organization's needs. ...

Sports ETA CEO Al Kidd announces retirement, set for June 2023

 Posted on: December 19 2022
CINCINNATI (December 19, 2022) – Al Kidd, who has served as the President & CEO of Sports ETA, the only trade association for the sports events and tourism industry, announced he will retire on June 30, 2023. Kidd joined Sports ETA in 2017 after a successful business career, which included serving as the CEO for the San Diego Sport Association for eight years. Searchwide Global has been retained to conduct the executive search for Sports ETA.   Sports ETA, which serves more than 600 member organizations and 2,400 sports event professionals, is widely known for its “State of the Industry” study, which reported $39.7 billion in 2021 in direct spending on amateur sporting events equating to $91.8 billion in economic impact across the United States.   During his tenure, Kidd led the brand name change from National Association of Sports Commissions to Sports Events & Tourism Association or Sports ETA to engage the growing industry in an inclusive mann...
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