The Fall 2022 edition of the Sports ETA Playbook is out now! Download your copy here, and don't forget to share it with a colleague.
Inside this edition:
- 4S & RH Summit Recap
- Celebration of Title IX's 50th Anniversary
- What's YOUR Game Plan?
- Sports ETA Annual Report
- 2023 Symposium - Think BIGGER
- Harris County - Houston Sports Authority Celebrates 25 Years
- Stoll Strategies Report On State-Level Funding
Read Playbook
CINCINNATI (October 26, 2021) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new partnership with Meeting Professionals International (MPI), the largest meeting planner and event planner industry association worldwide, to share industry events and educational programs for their respective industry members.
Under the terms of the new agreement, Sports ETA and MPI will share thought leadership and content at each of their respective annual conferences (Sports ETA’s Annual Symposium, Women’s Summit, Chief Executive Summit, and 4S Summit and MPI’s World Education Conference and GMID). Additionally, both organizations will share and cross-promote each other’s educational courses and curriculum.
“MPI is a long-time partner of Sports ETA and our sports events and tourism industry,” said Al Kidd, president and CEO of Sports ETA. “We are honored to have such a dedicated part...
The Stoll Report on State-Level Event Funding was designed with you in mind. This debut report serves to bring you up to speed on everything you need to know about the rapidly evolving landscape of state-level event procurement funds while simultaneously serving as an advocacy tool for your organization.
We gathered all the current and relevant information on this topic and put it all in one place, with easy-to-understand insights and expert analysis. The report covers such information as types of event funds, recent fund activity, parameters, types of events for which funds are used, measuring ROI, and much more. It also serves as a benchmark through which future report editions and updates will be measured.
Learn More
2022 was an important inflection point in the history of our association. After two years of being unable to host live events, we experienced significant pressure on the sustainability of our event-driven revenue organization.
Sports ETA’s mission is to be the essential resource and leading advocate for the sports events and tourism industry. In FY ‘22, we did just that:
Hosted six (6) live events
Including two (2) Symposiums
Unveiled the 2022 State of the Industry Report, which measured the 2020 and 2021 impact on the sports events and tourism industry and served as a benchmark for our 2019 study
Launched Sports Tourism Learning Institute (STLI), the industry’s education engine to transform, enrich and power member’s careers
Joined forces with industry partners to enhance advocacy and value for our members
Supported national tourism relevancy
Supported local and national youth sports initiatives to fuel participation
...
Smartcities & Sport, the world’s leading network connecting cities and sports, will host their annual summit in Lausanne, the Olympic Capital this October 24-26. The summit will gather 300+ participants including sports cities and international federations.
Our partnership with Smartcities & Sport, allows Sports ETA’s members to benefit from a 20% reduction on the summit registration fee.
To register, click HERE (the discount is auto-applied when using this link).
Here is more information about the summit 2022.
ICYMI: Last week, on September 21st, Destinations International and Tourism Economics provided an overview and refresher on the EIC tool. If you were unable to join the webinar, you didn't miss out. You can access the recording here in DI's Online Learning Center: Back to the Basics of the Event Impact Calculator (EIC)
As a reminder, Sports ETA members receive free access to all DI webinars and webinar recordings. If you do not already have a DI account set up, you will be required to set up an account in order to access the recording. It's free and easy to do. Click here to create an account. Once you have created your account, you will use those credentials for webinar recordings and when registering for future DI webinars and educational offerings.
Just use the code SPORTSETA.
ACCESS WEBINAR RECORDING
If you have any questions or difficulties registering, please email education@destinationsinternational.org.
It's here! Volume 2, Edition 3 of Sports ETA's The Pulse powered by EventConnect Quarterly Report is now available.
In this edition, you'll see data that suggests event numbers continue to rise. Since September 2021, states have hosted over 4,600 events for an average of 92.1 per state! Dive in now and learn how you can use this information to make better business decisions for your organization.
CHECK OUT THE PULSE
Custom Reporting Available
Are you looking to use meaningful data to help your organization better serve your community and give you a competitive advantage?
The power of The Pulse's data runs much deeper than these visualizations display. We are now capable of digging into the data and extracting elements vital to your organization's goals by developing custom reports through tailored data and analysis fit to your organization's needs.
Contact info@sportseta.org to learn more.
The Pulse Dashboard
The Pulse, the...
This fall, we're thinking strategically and we hope you'll join us. Part of thinking strategically includes planning ahead. That said, the deadline to book a hotel room in our 4S block (at our really great rate 😊) is quickly approaching -- 4 days to be exact.
Whether you've already registered for the 4S Summit or not, if you are planning to attend and you haven't booked a room yet, don't wait another day. After the September 26th deadline, hotel rates go up. Way up.
So think strategically and get your room booked! 👇
Book Hotel Room
HOTEL INFORMATION
The Westin Sarasota
100 Marina View Drive
Sarasota, FL 34236
4S Summit Attendee Rate: $169/night
The room block cut-off is September 26, 2022.
All 4S & RH Summit functions will take place at The Westin Sarasota, unless otherwise specified.
Are you attending the TEAMS '22 Conference + Expo, October 24-27 in Oklahoma City, OK? Don't miss out on the chance to earn four (4) STS credits by attending a session led by our very own, Dr. Jennifer Stoll, Sports ETA, Research and Education.
Beyond Economic Impact: How to Leverage Sports Events and Tourism to Build Community Value
Join Dr. Jennifer Stoll, Sports ETA, as she provides a detailed overview of the role sports events and tourism plays in destinations, as well as simple ways to measure and communicate this impact in order to demonstrate value to local markets in terms they can understand. Whether you are a destination representative looking to gain community understanding of your work, a rights holder desiring to achieve an increased appreciation for what your event brings to a market, or an industry supplier curious about how to support this industry mindset shift, this course is for you! The course will include real-world examples and ca...
The Summer 2022 edition of the Sports ETA Playbook is out now. Download your copy here, and don't forget to share it with a colleague!
Inside this edition:
Title IX on the 50th Anniversary
2022 Symposium Education Sessions
2022 4S Summit
FIFA World Cup Host City News
Title IX's Next Battle
View Playbook
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.