We’re excited to unveil a brand-new White Paper that explores one of the most critical relationships in sports tourism—the partnership between Destination Marketing Organizations (DMOs) and Parks & Recreation Departments. With 81% of all sports tourism events hosted at Parks & Recreation facilities, fostering strong collaboration isn’t just beneficial—it’s essential for success.
To complement this valuable resource, we’ve also developed a customizable PowerPoint template (membership required) to help you effectively communicate the power of sports tourism to your Parks & Recreation stakeholders.
Key Takeaways from the White Paper:
Importance of Collaboration: Parks and Recreation Departments manage the majority of sports tourism facilities, making them essential partners for DMOs.
Challenges to Overcome: Differing missions and priorities can create roadblocks in collaboration.
Strategies for Success:
Strengthening co...
Happy New Year and welcome to the January 2025 edition of the Sports ETA Facility Showcase! This month, the spotlight is on the Eco's Sports Park in sunny Puerto Rico. Keep reading to the end for the “Key Difference Maker” as this insight can add perspective to your own facility.
Location, Location, Location
When it comes to sports facilities, location is everything—and Eco’s Sports Park is no exception. Nestled within Parque Luís Muñoz Marín, this outdoor multi-sport complex is part of a dynamic hub that also includes iconic venues like the Hiram Bithorn Stadium and the Pedrín Zorrilla Coliseum.
The park is supported by Discover Puerto Rico, the island’s official destination marketing organization (DMO). Established in 2017, Discover Puerto Rico has championed tourism as a transformative force for the island’s economy, working to position Puerto Rico as a top-tier destination for leisure, business, and e...
Sports tourism is making a major impact, generating $39.7 billion in direct spending, supporting over 635,000 jobs, and contributing $12.9 billion in tax revenue in 2021 alone, according to Sports ETA’s State of the Industry Report. As this sector continues to thrive, the focus is shifting toward sustainable growth—balancing environmental, social, and economic responsibility.
For destination marketers and event organizers, adopting sustainable practices isn’t just ethical—it’s a strategic move that enhances destination appeal, boosts community benefits, and drives long-term economic success. This white paper dives into actionable ways to integrate sustainability into sports tourism, creating memorable events while securing lasting value for communities.
Key Takeaways from the White Paper:
Triple Bottom Line: Sustainability means balancing environmental, social, and economic goals for impactful sports events.
Going Green: Focus on wast...
The Nominating Committee is accepting applications for seven (7) open positions on the Sports ETA Board of Directors, including:
Executive Committee – Secretary/Treasurer
Four (4) Directors representing the Destination category
(3-year terms expiring June 2028)
One (1) Director representing the Industry Partner category
(3-year term expiring June 2028)
One (1) Director representing the Rights Holder category
(3-year term expiring June 2028)
Apply Now!
Key Dates to Remember
*Subject to change
Monday, December 16: Nomination Portal Opens
Sunday, February 16 @ 11:59 PM PST: Nomination Portal Closes
February 17 – 21: Review Applications & Schedule Interviews
February 24 – March 7: Interviews Take Place
Friday, March 14: Slate Finalized
Tuesday, March 25: Proposed Slate Presented to the Board of Dire...
CINCINNATI (January 6, 2025) – Sports ETA, the official trade association for the sports events and tourism industry, announced today a new partnership with Rico Solutions, a leader in sustainability solutions for events, to provide a suite of educational offerings for the membership of Sports ETA.
This initiative between Sports ETA and Rico Solutions launched at Sports ETA’s 4S Summit hosted in Chattanooga, Tennessee and will continue throughout 2025. Richmond Region Tourism will also partner as the sponsor of the educational courses focused on sustainability strategies that will be available through the Sports Tourism Learning Institute.
“One of our primary objectives is to discover and offer innovations in the sports events and tourism industry, and sustainability is a critical area for us to share best practices,” said John David, President & CEO of Sports ETA. “Together with Rico Solutions, we will unveil a number of educational offerin...
The sports events tourism industry is expanding rapidly, with destinations competing to host events of all sizes. While traditional metrics like visitor spending and hotel occupancy remain essential, earned media offers a powerful, untapped opportunity to measure the broader impact of sports events.
Key Takeaways:
Earned Media Value (EMV): Represents unpaid, organic publicity from media coverage, influencer mentions, and social sharing—capturing the intangible impact of media impressions.
Sports ETA Earned Media Calculator: Provides a groundbreaking tool to quantify EMV, enabling destinations and Rights Holders to measure and report media awareness and overall impact effectively.
Broader Event Value: EMV highlights the significance of events beyond overnight stays, showcasing audience reach, brand visibility, and media exposure.
Enhanced RFPs: Including EMV in event proposals helps Rights Holders present a comprehensive and compelling case for their event’s e...
Welcome to the December edition of the Sports ETA Facility Showcase! This month, we’re diving into what makes the Rock Hill Sports & Event Center in Rock Hill, South Carolina, a shining example of how vision and execution can elevate a destination. Stick around for the “Key Difference Maker”—a critical insight that could transform your facility’s future.
The Top of the Hill
Rock Hill seamlessly combines the amenities of a large city with the simplicity and ease of small-town life. Located just 20 minutes south of Charlotte, NC, on the I-77 corridor, Rock Hill has leveraged its strategic location to develop some of the most impressive sporting facilities in the region.
The City of Rock Hill’s Parks, Recreation & Tourism division spearheads its sport and tourism efforts with a clear mission: to enhance the quality of life for both residents and visitors through leisure, recreational, and cultural opportunities.
Innovation at The...
The NCAA is currently soliciting bids for the 2026 and 2027 Women’s Basketball Invitation Tournament (WBIT) semifinal and final games.
The WBIT is an annual postseason tournament, owned and funded by the NCAA, which features 32 Division I women’s basketball teams. Preliminary rounds, including the first, second, and quarterfinal rounds, are held at campus sites. The semifinals and finals are held at a pre-determined neutral site.
Bid specifications and supporting documents can be found HERE. The bid portal is currently live and will remain open until 5:00 PM ET, January 31, 2025. If you are interested in hosting both years, please submit a bid for each year.
If you have any questions or would like to schedule a meeting to discuss further, please reach out to Jessie Carmack (jcarmack@ncaa.org).
Welcome to the November edition of the Sports ETA Facility Showcase! This month, we turn our spotlight to the Roebbelen Center in Placer Valley, California—a groundbreaking project that reimagines the potential of sports facilities on the West Coast. This facility is a trailblazer, transforming the decades-old Placer County Fairgrounds into a world-class multipurpose event campus that has become a national model for tourism and sports event innovation.
Make sure to read to the end—our Key Difference Maker could inspire new strategies to elevate your facility's success!
A Place Where Champions Are Made
Nestled at the base of the Sierra Nevada Mountains in Northern California, Placer Valley has emerged as a hub for premier sports events, hosting some of the largest youth, amateur, and professional competitions in the western United States. With top-tier facilities, tournament-friendly hotels, and easy access via Interstate 80,...
Welcome to the October edition of the Sports ETA Facility Showcase! This month, we’re thrilled to highlight the Alachua County Sports & Events Complex (ACSEC) in Gainesville, Florida—a premier destination for sports events in North Florida. Known for its state-of-the-art indoor track and adaptable multi-sport spaces, the ACSEC stands out as a powerhouse in sports tourism, boosting local economic growth and providing world-class facilities for athletes, spectators, and the surrounding community. Don’t miss the “Key Difference Maker” at the end—this insight could help shape your own facility’s impact.
A Legacy of Sports Dedication
Since 1999, the Gainesville Sports Commission (GSC) has been dedicated to advancing sports tourism and community development through strategic sports events. As a nonprofit with a mission to drive tourism and economic impact, the GSC has fueled over 300 million dollars in economic growth for Gainesville and ...