2023 4S Summit Education Sessions

Tuesday, October 24

  2:00 PMSTS Certificate Course: Cultivating Creative Leadership
October 24, 2023, 2:00 PM - 4:00 PM
In today's workplace, leadership isn't just about titles and maintaining the status quo solely because that’s the way we’ve always done it....

Wednesday, October 25

  9:00 AMHow a little dog spurred big-time community impact: The incredible story of the El Paso Chihuahuas and MountainStar Sports Group
October 25, 2023, 9:00 AM - 9:45 AM
From the onset, the El Paso Chihuahuas have been about building community. Join MountainStar Sports Group’s Senior Vice President, Brad Taylor, for...
  10:00 AMHow Community Shared Value Translates into Success
October 25, 2023, 10:00 AM - 10:45 AM
Community Shared Values is a term that gets thrown around often. But what exactly does it mean and more importantly, how do you achieve it? This session...
  10:00 AMTip-Off to Halftime
October 25, 2023, 10:00 AM - 10:45 AM
Discover the insights of Igor Bakovic, a 2023 Sports ETA Rising Star Award recipient, in an engaging session. Learn about his triumphs, collaborations,...
  10:00 AMThe Transformation of the Joplin Sports Authority - Rebranding our Image in the Community
October 25, 2023, 10:00 AM - 10:45 AM
Explore the dynamics of reshaping the image of your sports commission within your community in this engaging session led by Jared Bruggeman, Executive...
  10:00 AMRights Holder Session: Unlocking the Power of Partnership: Navigating Partnership Negotiations with DMOs
October 25, 2023, 10:00 AM - 10:45 AM
This session is exclusively designed for Rights Holder members who are eager to explore best practices for negotiating partnerships with Destination Marketing...
  11:15 AMLouisville Active: Promoting a culture of active lifestyles in your community as a pathway to a healthier, more productive life
October 25, 2023, 11:15 AM - 12:00 PM
The data is overwhelming: people who regularly exercise are healthier, happier and more productive. The Louisville Sports Commission is uniquely positioned...
  11:15 AMElevating Communities: El Paso's Inspiring Journey in Sports Tourism and Quality of Life Enhancement
October 25, 2023, 11:15 AM - 12:00 PM
Join us for an inspiring session as we delve into El Paso's remarkable journey in outdoor recreation and sports tourism. Learn from El Paso Parks &...
  11:15 AMWhat I Wish I Knew When I First Started in the Sports Events and Tourism Industry
October 25, 2023, 11:15 AM - 12:00 PM
Are you a newcomer to the thrilling world of sports events and tourism? Join us for an enlightening round table discussion where seasoned professionals...
  11:15 AMRights Holder Session: Crisis Management in Sports Event Planning: Navigating Challenges, Ensuring Success
October 25, 2023, 11:15 AM - 12:00 PM
In the ever-evolving landscape of sports event planning, the ability to effectively manage and mitigate crises is paramount to the success and safety of...
  12:15 PMGet to Know the New CEO & Sports ETA Member Awards Announced
October 25, 2023, 12:15 PM - 1:45 PM
Join us for lunch as we learn more about Sports ETA President & CEO, John David. We'll also be presenting the 2023 Sports ETA Member Award Winners...
  2:00 PMRound Table Discussions
October 25, 2023, 2:00 PM - 4:00 PM
Join us for an enriching session that promises to spark insightful discussions, foster connections, and culminate in a comprehensive synthesis of ideas....
  2:00 PMRights Holder Round Table Discussions
October 25, 2023, 2:00 PM - 4:00 PM
Engage in high-level round table discussions on the latest trends, challenges, and opportunities in our industry. These closed-door sessions, only open...

Thursday, October 26

  8:00 AMLasting Community Impact Through Sports: A Family Affair
October 26, 2023, 8:00 AM - 9:30 AM
The Olivas/Vega family has made its mark on sports in and around El Paso. To them, it’s not just a job, it’s in their blood. Join as three...
  9:45 AMThe Tony the Tiger Sun Bowl: More than just a football game
October 26, 2023, 9:45 AM - 10:30 AM
Headed into it's 90th edition, the Tony the Tiger Sun Bowl is more than just a football game pairing up top ACC and Pac-12 teams. The game is woven into...
  9:45 AMUnveiling the Marketing Mastery: A Deeper Look with Angela Olivas
October 26, 2023, 9:45 AM - 10:30 AM
Deep dive into the intricacies of marketing and communications with Angela Olivas following her family-themed general session. Angela serves as the Senior...
  9:45 AMUnlocking Success: Creative Marketing Strategies with Liz Vega
October 26, 2023, 9:45 AM - 10:30 AM
Roll up your sleeves with third-generation sports practitioner, Liz Vega, and she discusses the creative approaches she uses as Marketing & Digital...
  9:45 AMRights Holder Session: Housing Excellence: Collaborating for Success in Sports Event Accommodations
October 26, 2023, 9:45 AM - 10:30 AM
This session is exclusively designed for Rights Holder members who aim to explore best practices for optimizing housing programs through collaborative...
  10:45 AMEl Paso: A Case Study
October 26, 2023, 10:45 AM - 11:30 AM
Join closing remarks from Brooke Underwood and Elizabeth Triggs as they discuss the strategies the organization and the City of El Paso employ...