October 19-21, 2021
El Paso, Texas


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What is the 4S Summit?

The 4S's of sports events and tourism: strategies, services, sales, and sponsorships, will be covered during general sessions, small group discussions, and off-site excursions.  Takeaway key tools, resources, and best practices from your peers as well as experts in the sports events and tourism industry. This summit is an ideal learning opportunity for sports commission and DMO sales, services, events, and business development staff.

Who Should Attend?
  • Sales/Business Development directors, managers, and coordinators
  • Event directors, managers, and coordinators
  • Service directors, managers, and coordinators
  • Sponsorship directors, managers, and coordinators
2019 4S Summit Schedule

*2021 Schedule will be released Summer of 2021.

View Schedule


Registration for 2021 will open summer 2021.


Member Services

Did you miss the 2019 4S Summit?

Take a look at these videos of our Coffee and Conversations session on our four pillars, EARN -- Education, Advocacy, Research, and Networking. 

See how much fun the 2019 4S Summit
was by watching the recap video below: