October 24-26, 2023
El Paso, TX

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What is the 4S & Rights Holder Summit?

The 4S Summit is a two-day event that will cover the 4S's of sports events and tourism: strategies, services, sales, and sponsorships. The event will feature keynote presentations, breakout sessions, panel discussions, workshops, and networking events. Starting in 2022, the Summit began featuring an additional educational track specifically for rights holders.

Attendees will learn from industry experts about the latest trends and best practices in sports events and tourism. They will also have the opportunity to network with peers from around the country. The 4S Summit is the perfect event for anyone who wants to learn more about how to grow their business in the sports events and tourism industry.


Who Should Attend?

This summit is an ideal learning opportunity for rights holder, sports commission and DMO sales, services, events, and business development staff.

  • Sales/Business Development directors, managers, and coordinators
  • Event directors, managers, and coordinators
  • Service directors, managers, and coordinators
  • Sponsorship directors, managers, and coordinators

What others are saying...

Hear what 2023 4S Summit attendees are excited about and looking forward to at this years Summit.

What Others Are Saying

2023 4S Summit Schedule

*Subject to change
All functions take place at El Paso Convention Center, unless otherwise noted.

Tuesday, October 24, 2023

9:00 AM - 12:00 PM - Board of Directors Meeting at Hotel Paso del Norte
12:00 PM - 4:30 PM - Registration
2:00 PM - 4:00 PM - STS Certification Course (separate registration and fee)

Wednesday, October 25, 2023

8:00 AM - 4:00 PM - Registration
8:30 AM - 9:45 AM - Breakfast/Opening Session: How a little dog spurred big-time community impact: The incredible story of the El Paso Chihuahuas and MountainStar Sports Group
10:00 AM - 10:45 AM - Education Sessions
11:15 AM - 12:00 PM - Education Sessions
12:15 PM - 1:45 PM - Lunch & General Session: Get to Know the New CEO & Sports ETA Member Awards Announced
2:00 PM - 4:00 PM - Round Table Discussions
4:00 PM - 6:00 PM - Break (Use this time to walk back to the hotel, drop your bags, laptops, etc., and change into your favorite team shirt for the Opening Party.)
6:00 PM - 8:00 PM - Opening Party at SW University Park

Thursday, October 26, 2023

8:00 AM - 9:30 AM -  Breakfast & General Session: Lasting Community Impact Through Sports: A Family Affair
9:45 AM - 10:30 AM - Education Sessions
10:45 AM - 11:35 AM - General Session:  El Paso: Case Study on Overcoming Misperceptions
12:00 PM - Summit Ends

registration        hotel

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Are you already registered?
Download this "I'm Attending" graphic and share on social media to let your industry colleagues know they will see you in El Paso!


Thanks to our host:

Visit El Paso

Sponsored By:
Chattanooga      Fort Worth Sports Commission

Traveling Teams                Myrtle Beach

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