The Winter 2021 - 2022 edition of the Sports ETA Playbook is out now. Download your copy here, and don't forget to share it with a colleague!
Inside this edition:
2022 Road Map
Looking back on the UNWTO World Sports Tourism Congress
Lessons from Smart Cities & Sport Summit in Copenhagen
Sports ETA Communities
DEI Community Spotlight
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
Sports ETA, in collaboration with the Northstar Meetings Group, has engaged Tourism Economics, an Oxford Economics company, to conduct an update of the 2019 State of the Industry Report for 2020 and 2021. This important study will provide strategic insights on market size, economic impact, competitive dynamics, and trends within the industry.
2019 was the high-water mark for sports tourism and Sports ETA plans to use the 2020 and 2021 data in evaluating the COVID recovery and industry growth. This information will be important to future planning for all members of the Sports ETA family with regular data comparisons to validate growth.
The survey is designed specifically for destination representatives and takes approximately 15 minutes to complete. Please have your budget, event, sponsorship, participation, and spending data readily available for completion.
By completing this survey, you will be entered to win one of five $100 Amazon gift cards!
A proud partner of Sports ETA, Sports Business Journal sits at the epicenter of the sports industry. We help industry elite grow their organizations with award-winning media content, unparalleled networking opportunities, and market-leading data.
SBJ has flexible branded and native advertising kits to drive tourism and sports revenue in your city. Spanning print, digital and audio, we'll work with you and your organization to create a customized advertising package to reach out business goals.
Want to do more to reach your ideal customers? Contact us to discuss programs designed in collaboration with Sports ETA or to create your own customized solution.
Sports Tourism: April 18
Youth Sports: May 23
Our most comprehensive news subscription, SBJ All Access delivers the latest in sports business with breaking news, original reporting, newsletters, multimedia content and virtual event access.
This episode is a bit self serving as Matt just gets to hang out with his friends. Matt and Kim are joined this week by Danielle Vincenti, Rachel Rogers, and Suzanne Cecil. Each has served in several roles in the sports industry and are passionate advocates for sports tourism and professional development and advancement for women in sports. They provide great life lesson from their personal journeys and some heart warming and funny stories from events. I bet you never thought we would be talking about trash talking ventriloquist dummies on a sports podcast.
As chief operating officer of Chicago Event Management, which organizes the Bank of America Chicago Marathon, Mike Nishi has been the logistics lead for the race since 1990. What started out with 6,000 runners has grown to the one of the largest marathons in the world. In 2019, more than 45,000 people finished the race. After the 2020 race was forced to go virtual, the 2021 race on October 10 proved to be one of the most challenging in the event’s history as COVID regulations forced event organizers to operate differently than they had in the past. In doing so, the Chicago Marathon became the first of the six Abbott World Marathon Majors to be run in person since the pandemic began. In this episode, learn what it took to produce the race, how organizers handled COVID protocols, how organizers communicated with participants and what major takeaways Nishi has for event organizers and host cities staging their own events in a post-COVID world.
CINCINNATI (January 5, 2022) – Sports Events & Tourism Association (Sports ETA) has named William Knox to lead Facilities Program Development. He will oversee the Sports Facilities membership and programming, a growing segment of the general membership.
Knox earned his bachelor’s degree in Sports Marketing with a minor in Business from Indiana University in 2000. After completing his undergraduate career, he accepted a position as the Director of Sports Marketing with the Bloomington Convention and Visitors Bureau. Later, he became the Director of the Hoosier Sports Corporation.
Knox moved to Hamilton County in 2009 to accept the Director of Sports Development position for Hamilton County Tourism INC, where he also served as the Director of the Hamilton County Sports Authority. Knox went on to become the Director of the Grand Park Sports Campus in Westfield, Indiana where he oversaw the operations, marketing and business development of the 400-acre campus tha...
As we kick-off the first in-person Sports ETA Annual Symposium in more than 18 months, the opening session will allow attendees pause to learn and reflect upon the civil rights legacy of our host destination, Birmingham. You'll hear impactful stories and learn from experts how the legacy of the area is woven into the fabric of sports events and tourism, providing important perspective to carry forward throughout the conference.
Cap off your first day of the 2021 Sports ETA Annual Symposium with a dynamic Q&A discussion with some of the industry's leading voices. Hear what trends they are watching and why, learn how they are innovating the industry, and bring your questions to this all-star panel.
SEC Commissioner Greg Sankey takes at look at college athletics in a time of transition, addressing topical issues such as conference realignment, College Football Playoff expansion, reimagining NCAA governance and the changing dynamics around student-athlete issues.
You won't want to miss industry veteran and recently named Nashville Superspeedway track President Erik Moses as he shared his experience and expertise at the Sports ETA Annual Symposium closing luncheon. Erik will inspire with glimpses of his past and his current ambition to resurrect Nashville Superspeedway in transforming Music City to a Motorsports City as well.