At the heart of our industry, we understand the importance of staying ahead of the game, adapting to trends, and embracing innovation. That's precisely what the 4S Summit is designed for - to empower you with top-notch education and insights that will set you apart.

Here's a sneak peek into what awaits you at the 4S Summit:

The Tony the Tiger Sun Bowl: More than just a football game 
Headed into it's 90th edition, the Tony the Tiger Sun Bowl is more than just a football game pairing up top ACC and Pac-12 teams. The game is woven into the fabric of El Paso, starting as a benefit to underprivileged children by the local Kiwanas Club, has grown into a historical mainstay across the college football landscape. Hear a deep dive into the Tony the Tiger Sun Bowl history from its Executive Director, Bernie Olivas, and learn about the shifting landscape of intercollegiate athletics and how it impacts our role in the sports events and tourism industry.
Session led by  Bernie Olivas, Executive Director, Sun Bowl Association

How a little dog spurred big-time community impact: The incredible story of the El Paso Chihuahuas and MountainStar Sports Group
From the onset, the El Paso Chihuahuas have been about building community. Join MountainStar Sports Group’s Senior Vice President, Brad Taylor, for a fireside chat through the journey of a vision for a community to creating one of the top brands in professional baseball. From concept to facility development, brand growth to legacy and community engagement, and expansion, the story of the El Paso Chihuahuas gives a glimpse of the power of sport to drive community impact.
Session led by  Brad Taylor, Senior Vice President, MountainStar Sports Group

Fun tidbit! This session with Brad Taylor will take place Wednesday morning, October 25th. The 4S Summit Opening Party will be later that evening at none other than Southwest University Park, home of the El Paso Chihuahuas! Take a look at this behind-the-scenes video of Sports ETA president & CEO, John David, and Brad Taylor at the ballpark. 👇

Check out the full schedule with education sessions here.

The 4S Summit isn't just another event; it's an investment in your professional growth and a commitment to excellence in the sports events and tourism industry. We look forward to seeing you, along with nearly 100 of your industry peers in just a few short weeks in El Paso, TX!

Register Now

HOST HOTEL 

Hotel Paso del Norte
Marriott Autograph Collection

Book your hotel stay before September 29th for the exclusive Sports ETA discounted rate.