Sports Events and Tourism Association

Join us on Clubhouse: Industry Thought Leaders on the Future of the Biz

 Posted on: April 13 2021
In celebration of April Education Blitz, we wanted to bring together some industry experts to openly discuss the current landscape of the sports events & tourism industry, share learnings and what’s around the corner.

CSEE is retired. What does this mean for you?

 Posted on: April 7 2021
In case you missed it, CSEE has retired. So what does that mean? For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS. For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...

Last Day to Register for SportsBIZ XChange II

 Posted on: April 7 2021
Registration is now open for SportsBIZ XChange II, a virtual networking event that connects the sports events & tourism industry featuring business appointments and industry networking opportunities for its members. Virtual attendees will have the opportunity to meet one-on-one with key decision-makers during 15-minute appointments, access to dozens of new and updated RFPs, and networking opportunities in the Virtual Lounges. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder. Register Now SCHEDULE Tuesday, May 18 | 1:00 PM ET - 4:00 PM ET Welcome & State of the Industry One-on-One Appointments Open Networking Wednesday, May 19 | 1:00 PM ET - 4:00 PM ET Welcome & Announcements One-on-One Appointments Sponsor Networking Event Thursday, May 20 | 1:00 PM ET - 4:00 PM ET Welcome & Announcements One-on-One Appointments...

April Education Blitz Happening Now!

 Posted on: April 5 2021
They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute: Business Strategy Certificate Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between. Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting Sports Tourism Basics Certificate Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development. ...

White Paper: Evaluating resident sentiment to inform the development of sports tourism

 Posted on: March 31 2021
Co-written with our partners at Longwoods International, be sure to check out our latest joint White Paper on using Resident Sentiment in the development of Sports Tourism. Download White Paper

SportsBIZ XChange II presented by Sports ETA set for May 18-20

 Posted on: March 17 2021
Virtual networking event will connect America’s sports events and tourism industry CINCINNATI (March 17, 2021) – The second annual SportsBIZ XChange II presented by Sports ETA, a three-day virtual event featuring business appointments and industry networking opportunities for its members, will be held May 18-20, 2021. Virtual attendees will have multiple one-on-one 15-minute appointments with key decision makers as well as networking opportunities with sports events rights holders, access to dozens of new and updated RFPs, and numerous social networking opportunities in the virtual ballroom. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder. “During our inaugural SportsBIZ XChange held last August, we facilitated more than 5,000 virtual meetings for our participating members,” said Al Kidd, President & CEO of Sports ETA. “SportsBIZ XChange II will provid...

Sports ETA taps 4FRONT as official innovation and marketing partner

 Posted on: March 3 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA taps 4FRONT as official innovation and marketing partner CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership. “4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.” In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...

Young Professional Spotlight: Katie Langland

 Posted on: February 24 2021
In a time of COVID-19, events look a little different. After seven years in the industry, this Sport ETA Young Professional has been forced to make some changes Meet Katie Langland. Katie is the Business Development Manager at Minneapolis Northwest Tourism. She is responsible for bringing events into one of three cities while developing and maintaining relationships with planners and partners. “Meeting other sports tourism suppliers and planners from all over the country is my favorite part of the industry,” Langland said. “You meet so many people and before you know it, they become your friends. You have support, people to talk to and learn from, and a huge support system.” In the future, she wants to become more involved with sports tourism. She is already involved with MPI MN and MN Festivals and Events Association. Outside of sports, Katie enjoys a myriad of outdoor activities like fishing, hiking, and traveling. Greece is at the top of her trave...

Young Professional Spotlight: Stan Adams

 Posted on: February 17 2021
Looking to the future, this Sport ETA Young Professional plans to double their sports economic impact from before COVID-19 shook the world. Stan Adams has a vision. After being in the industry for five years, Stan is working at Tuscaloosa Tourism and Sports as the Director of Sports. As the director, he oversees developing, maintaining, running, and acquiring sports events to generate economic impact for the Tuscaloosa Community. Stan has had some incredible experiences working in the industry: “Being involved with the largest high school basketball tournament in the country, the Gov. Challenge, running the Alabama High School Football Championships in Bryant Denny Stadium, getting to meet Deontay Wilder, and of course making lifelong friends with everyone in the industry at conferences.” Outside of work, sports are still a huge part of Stan’s life. He lives for Miami sports. Watching or attending any game for the Heat, Dolphins or Marlins is his go-to hob...

Sports ETA announces the rescheduling of its three spring events to fall dates

 Posted on: February 16 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com   CINCINNATI (February 16, 2021) Sports ETA, the trade association for the sports events and tourism industry, announced today the rescheduling of its three spring events: Women’s Summit, Facilities Summit, and the Annual Symposium.   The Annual Symposium will take place in Birmingham, Alabama from October 25-29, 2021. The Women’s Summit and Facilities Summit will be delivered as live events in Birmingham, adjacent to the Annual Symposium. Schedule, details, and registration information will be forthcoming.   “By co-hosting these three annual events, we can continue to deliver networking opportunities and educational programming for our membership while being sensitive to travel and budget expenses,” said Al Kidd, President & CEO of Sports ETA.   Registration Members who are registered for the Symposium in April will automatically be transferred to October...
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