Contact: Jackie Reau
CINCINNATI (February 16, 2021) Sports ETA, the trade association for the sports events and tourism industry, announced today the rescheduling of its three spring events: Women’s Summit, Facilities Summit, and the Annual Symposium.
The Annual Symposium will take place in Birmingham, Alabama from October 25-29, 2021. The Women’s Summit and Facilities Summit will be delivered as live events in Birmingham, adjacent to the Annual Symposium. Schedule, details, and registration information will be forthcoming.
“By co-hosting these three annual events, we can continue to deliver networking opportunities and educational programming for our membership while being sensitive to travel and budget expenses,” said Al Kidd, President & CEO of Sports ETA.
Members who are registered for the Symposium in April will automatically be transferred to October...
Contact: Jackie Reau
Sports ETA names Russ Yurk as Special Projects Coordinator
CINCINNATI (February 2, 2021) – Sports Events & Tourism Association (Sports ETA) has appointed Russ Yurk as Special Projects Coordinator. He will oversee events rights holder relationships on behalf of the organization to increase connectivity with the Sports ETA membership.
He is a sport industry professional with more than 27 years of experience in event management and project development on the international, intercollegiate, national and state levels. Most notably, he has worked with the National Collegiate Athletic Association, 2017 World Rowing Championships, USA Baseball and 2021 World Baseball Softball Confederation (WBSC) U18 Baseball World Cup, among others. This past year, he managed the site selection process for the NCAA Championships program.
Yurk will continue his sports industry consultancy with 129 Sports as well.
Learn how your venue can cost-effectively expand your audience and introduce new revenue channels. Joining Dave Shapiro (President of Pixellot North America) will be Frank Losquadro from Jet Media and Jared Brown from Louetta Automotive Sports Complex.
Tuesday, February 9, 2021
1:00 PM - 2:00 PM ET
Contact: Jackie Reau, Game Day
firstname.lastname@example.org | (513) 708-5822
Sports ETA and Playeasy Create Strategic Partnership to Connect Sports Events and Tourism Industry
CINCINNATI (January 27, 2021) – Sports ETA, the trade association for the U.S. sports events and tourism industry, and Playeasy, the digital platform that connects event organizers, athletic facilities, and sports destinations across the country, announced today that they have created a strategic partnership to better serve the industry.
The partnership connects Playeasy’s online marketing, market analysis and lead generation software platform to Sports ETA’s established network of sports destinations, industry partners, and facilities and rights holders. Additionally, Playeasy and Sports ETA will collaborate on future product features and enhancements that create additional value to all stakeholders across the sports events and tourism ecosystem.
All in all, destinati...
Are you still thinking about how to get your team motivated in the new year? Game On Nation is offering a free virtual masterclass on February 3rd at 11:30 am EST, sharing the same game-based tactics they’ve used to inspire exec teams at NASCAR, Pirates, Grizzlies, Deloitte, and Merck.
Register for Techniques to Transform: How to Activate and Engage your Team in 2021 at https://levelup.gameonnation.com/masterclass
Game On: Techniques to Transform
The Winter 2020 - 2021 edition of the Playbook is available now. Download your copy.
Inside This Issue:
Evaluating Resident Sentiment
"Street Sweeper" Mentality
Lessons Learned in the #Return2Racing
Add Something Extra To Your Symposium Experience
Sports ETA Makes Strategic Shift During COVID-19
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
While nobody has a blueprint for navigating through COVID-19, Al Kidd, CEO of Sports ETA, the national trade association for sports tourism, has put his decades of business experience to use in managing through these unprecedented times. This interview, conducted in early November, captures what the organization has done to help its members stay informed and emerge intact when the pandemic has subsided.
SPORTS PLANNING GUIDE: HOW DO YOU BEST SUMMARIZE 2020?
Al Kidd: There’s three things that have happened during this time:
Reaction phase – this started with, OMG, what happened, followed by readjustments, furloughs and trying to figure out guidelines for reopening.
Recharge phase – this focused on professional development and diversification. This is where education flourished. We jumped in very quickly to find services and products that would make a difference. One of the things we did was establish a virtual distribution network called SE...
Endurance Exchange is the premier conference for the sport of triathlon and the endurance multisport industry. Endurance Exchange is operated by USA Triathlon, the national governing body for the sport. Over 900 coaches, race directors, medical professionals, athletes, retailers, vendors, and executives of the multisport industry from across the country are expected to attend this week-long event.
Endurance Exchange is requesting proposals of future host venues for the next two years of the conference, hosted in year one between fall 2021 and spring 2022. The second year of the event will be hosted between fall 2022 and spring 2023. The conference should be hosted near a major city in a warm, southern climate, conducive to fitness activities and outdoor product activations.
Tuesday, January 26, 2021
2:00 PM EST
Cody Crowther, National Events Assistant Manager, USA Triathlon
Brian D'Amico, Director of Events and Programs, USA Triathlon
This Young Professional has already had not one, but two dream jobs. But that’s not stopping Roxanne Steinhoff from continuing her career in Sports Tourism.
Roxanne Steinhoff is the Marketing and Communications Specialist at Chicago Sports Commission and Choose Chicago. She’s been there for five years and handles the outgoing communications including managing marketing, advertising, design, and the brand. This became dream job number 2 - showcasing one of the greatest cities in the world.
Dream job number 1 was working on an Olympic bid. Roxanne’s curiosity for exploring the intersection of sports and politics led her to Boston, which is where she worked on the Boston 2024 Olympic & Paralympic Bid Committee.
“Seeing the positive impact of the events we bring is incredibly rewarding.” - Roxanne Steinhoff
One of the most rewarding experiences Roxanne says she has had in the sports events and tourism industry is working on the 2018 Laver ...
“We applaud the work of Congress in passing the latest pandemic aid bill to bring support to American households and businesses, including the sports events and tourism industry. We thank our elected officials for considering the industry information we actively shared throughout the process along with our partners, U.S. Travel, ASAE and Destinations International. This funding is vitally important because it now supports our city’s convention and visitors bureaus and other organizations leading the travel and tourism industry.
The members of Sports Events and Tourism Association, the nation’s authority and the trade association for sports events and tourism, are comprised of nearly every city destination in America who seeks to build new revenue for their communities through tourism. Our mission is to enhance the quality of life for communities through sports events and tourism. This tourism sub-segment not only provides incremental taxes and direct revenue, it pr...