Sports Events and Tourism Association

First-Ever STS Graduating Class - Congratulations!

 Posted on: May 18 2021
All of us here at Sports ETA are thrilled to congratulate our first class of Sports Tourism Strategist (STS) graduates! We are excited to share your accomplishments with your industry peers and proud to recognize the commitment you've shown towards your professional education. The Sports Tourism Strategist certification encompasses 32 credit hours of leading-edge sports events and tourism industry education from crisis communications, event management, innovation, sports business analytics, and more. The STS certification is a program of the Sports Tourism Learning Institute, offered by Sports ETA, and is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs. To learn more visit, “Sports ETA congratulates these 35 individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sp...

Host City Americas: Investing in Events

 Posted on: May 17 2021
With FIFA deciding this year on 23 cities hosting the 2026 World Cup, with Los Angeles hosting the 2028 Olympic and Paralympic Games and with Santiago hosting the 2023 Pan and Parapan American Games, all eyes are on the Americas at this pivotal moment in world history. Host City Americas connects international rights holders and suppliers with event hosts and investors in the Americas. Participants in Host City events include IOC Members, Sports Ministers, Mayors, International Federations and Organising Committee leaders. Join 1,000+ participants at Host City Americas to discover the opportunities ahead as we emerge from the pandemic to a landscape defined by digitalization and private investment. Sports ETA President and CEO, Al Kidd, will be a panelist to discuss Emerging From The Perfect Storm - how COVID and digitalization have impacted live events, the role of events in sustainable urban development, and where future growth is going to come from over the next 10 years. For ...

Young Professional Spotlight: Zach Ebarb

 Posted on: May 5 2021
Meet Zach Ebarb, Visit Baton Rouge, National Sports & Convention Sales Manager. Though he’s had plenty of fun experiences working at Visit Baton Rouge, the most fun Zach Ebarb has had is hosting rights holders at Louisiana State University or Southern University home games. “The tailgates, food, venues, and hospitality of our locals make these site visits special and personalized each time,” says Ebarb. “The atmosphere in Baton Rouge each home game day is that experience you feel on Christmas morning!” Ebarb has been working in the industry for eight years marketing Baton Rouge as a sports and convention destination. As part of the job, he attends trade shows, networks with rights holders, conducts site visits, issues sales leads to venues and hotels, and compiles bids. But more than just selling the city as a destination, Ebarb collaborates with the rest of the Visit Baton Rouge team, and local community hospitality partners, to turn eve...

Podcast: The Madness of March Madness

 Posted on: May 4 2021
We have some really exciting news to share! We've partnered with Life in the Front Office to bring you monthly podcasts, April-October! Don't miss this first episode with Ryan Vaughn, President, Indy Sports Corp, and Eric Neuburger, Stadium Director, Lucas Oil Stadium highlighting The Madness of March Madness. Click here to listen 👉

Sports ETA and Threshold 360 Announce Strategic Partnership to Expand Sports Tourism Discovery Options

 Posted on: April 27 2021
Contact: Daniel Kraus, CEO Threshold 360   Contact: Jackie Reau Game Day (513) 708-5822   Sports ETA and Threshold 360 Announce Strategic Partnership to Expand Sports Tourism Discovery Options TAMPA (April 27, 2021) - Sports ETA, the trade association for the U.S. sports events and tourism industry, and Threshold 360, the leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced a strategic partnership to help enhance marketing programs that increase the visibility through the usage of virtual tours in the sports events and tourism industry.   Sports tournaments are a leading driver for travel and tourism, impacting both fly- and drive-market travel. The new partnership provides immediate access for Sports ETA members to a new entry-level Threshold Platform bundle specifically designed to provide consistent, re-targetable dynamic conten...

Spring 2021 Playbook Out Now

 Posted on: April 22 2021
The Spring 2021 edition of the Playbook is available now. Download your copy. Inside This Issue: Catching Up With Our Communities "Quarantine Re-emergers" Ready for Live Sports Evaluating Resident Sentiment to Inform the Development of Sports Tourism Legalized Sports Betting in America FIFA World Cup 2026 We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.

Join us on Clubhouse: Industry Thought Leaders on the Future of the Biz

 Posted on: April 13 2021
In celebration of April Education Blitz, we wanted to bring together some industry experts to openly discuss the current landscape of the sports events & tourism industry, share learnings and what’s around the corner.

CSEE is retired. What does this mean for you?

 Posted on: April 7 2021
In case you missed it, CSEE has retired. So what does that mean? For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS. For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...

Last Day to Register for SportsBIZ XChange II

 Posted on: April 7 2021
Registration is now open for SportsBIZ XChange II, a virtual networking event that connects the sports events & tourism industry featuring business appointments and industry networking opportunities for its members. Virtual attendees will have the opportunity to meet one-on-one with key decision-makers during 15-minute appointments, access to dozens of new and updated RFPs, and networking opportunities in the Virtual Lounges. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder. Register Now SCHEDULE Tuesday, May 18 | 1:00 PM ET - 4:00 PM ET Welcome & State of the Industry One-on-One Appointments Open Networking Wednesday, May 19 | 1:00 PM ET - 4:00 PM ET Welcome & Announcements One-on-One Appointments Sponsor Networking Event Thursday, May 20 | 1:00 PM ET - 4:00 PM ET Welcome & Announcements One-on-One Appointments...

April Education Blitz Happening Now!

 Posted on: April 5 2021
They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute: Business Strategy Certificate Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between. Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting Sports Tourism Basics Certificate Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development. ...
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