Sports Events and Tourism Association

Sports ETA and Ohio University Partner to offer Masters Certificate in Sports Gambling Education

 Posted on: June 7 2021
Contact: Jackie Reau, Game Day (513) 708-5822 |     Sports ETA and Ohio University Partner to offer  Masters Certificate in Sports Gambling Education   In partnership with Ohio University’s Sports Gambling Education program, Sports ETA is offering its members a new education offering in the fast-moving legalized sports betting industry.  The Masters Certificate in Sports Gambling Education, comprising three online courses, will help sports events and tourism leaders understand the landscape of legalized sports gambling and how to best leverage it. A 15% discount on tuition will be offered to Sports ETA members. To learn more about the program, visit the Sports Tourism Learning Institute. Introductory Webinar: June 10, 3 PM ET For those interested in learning more about the Masters Certificate in Sports Gambling Education, a webinar is being offered on June 10, 3 PM ET. Registration is free and o...

Sports ETA and EventConnect announce the first-ever real-time dashboard for the sports events and tourism industry

 Posted on: June 3 2021
Contact: Jackie Reau, Game Day (513) 708-5822 |   Check out the pulse now Sports ETA and EventConnect announce the first-ever real-time dashboard for the sports events and tourism industry   CINCINNATI (June 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, and EventConnect, the event platform that aims to evolve how youth and amateur sports events are managed with its no-cost software, announced today a partnership to provide the first-ever live dashboard for the sports events and tourism industry.   Sports ETA’s The Pulse powered by EventConnect provides vital industry insights for destinations and events rights holders alike to reference as they develop business plans. The Pulse dashboard includes year-over-year data: Travel registrations, average night stays in U.S. hotels, average nightly hotel rate, a heat map of the United States where events are held, and the number of e...

Sports ETA Live Webinar with Threshold 360

 Posted on: June 2 2021
The Threshold 360 Platform is the industry-leading virtual tour solution, with a library of more than 100,000 locations and nearly 2 billion views worldwide. Join us on Tuesday, June 8 at 11:30 AM ET for a Sports ETA and Threshold 360 partnership webinar led by Seth Lawson, Sales Director, Threshold 360, Jennifer Rothman, International, Domestic & Sports Sales Manager, Discover Long Island, and Al Kidd, President and CEO, Sports ETA to learn more about the impact this program can have across your sports, sales, marketing, and partnership initiatives. Register Now

Podcast: Hosting an NFL Draft

 Posted on: May 24 2021
The second episode of our Life In the Front Office podcast series is now available! Tune in to hear what it took for our friends in Cleveland to host the 2021 NFL Draft, featuring David Gilbert, President & CEO, Greater Cleveland Sports Commission and Aubrey Walton, Director, Event Location Strategy & Planning, NFL Events. Click here to listen. Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible.

First-Ever STS Graduating Class - Congratulations!

 Posted on: May 18 2021
All of us here at Sports ETA are thrilled to congratulate our first class of Sports Tourism Strategist (STS) graduates! We are excited to share your accomplishments with your industry peers and proud to recognize the commitment you've shown towards your professional education. The Sports Tourism Strategist certification encompasses 32 credit hours of leading-edge sports events and tourism industry education from crisis communications, event management, innovation, sports business analytics, and more. The STS certification is a program of the Sports Tourism Learning Institute, offered by Sports ETA, and is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs. To learn more visit, “Sports ETA congratulates these 35 individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sp...

Host City Americas: Investing in Events

 Posted on: May 17 2021
With FIFA deciding this year on 23 cities hosting the 2026 World Cup, with Los Angeles hosting the 2028 Olympic and Paralympic Games and with Santiago hosting the 2023 Pan and Parapan American Games, all eyes are on the Americas at this pivotal moment in world history. Host City Americas connects international rights holders and suppliers with event hosts and investors in the Americas. Participants in Host City events include IOC Members, Sports Ministers, Mayors, International Federations and Organising Committee leaders. Join 1,000+ participants at Host City Americas to discover the opportunities ahead as we emerge from the pandemic to a landscape defined by digitalization and private investment. Sports ETA President and CEO, Al Kidd, will be a panelist to discuss Emerging From The Perfect Storm - how COVID and digitalization have impacted live events, the role of events in sustainable urban development, and where future growth is going to come from over the next 10 years. For ...

Young Professional Spotlight: Zach Ebarb

 Posted on: May 5 2021
Meet Zach Ebarb, Visit Baton Rouge, National Sports & Convention Sales Manager. Though he’s had plenty of fun experiences working at Visit Baton Rouge, the most fun Zach Ebarb has had is hosting rights holders at Louisiana State University or Southern University home games. “The tailgates, food, venues, and hospitality of our locals make these site visits special and personalized each time,” says Ebarb. “The atmosphere in Baton Rouge each home game day is that experience you feel on Christmas morning!” Ebarb has been working in the industry for eight years marketing Baton Rouge as a sports and convention destination. As part of the job, he attends trade shows, networks with rights holders, conducts site visits, issues sales leads to venues and hotels, and compiles bids. But more than just selling the city as a destination, Ebarb collaborates with the rest of the Visit Baton Rouge team, and local community hospitality partners, to turn eve...

Podcast: The Madness of March Madness

 Posted on: May 4 2021
We have some really exciting news to share! We've partnered with Life in the Front Office to bring you monthly podcasts, April-October! Don't miss this first episode with Ryan Vaughn, President, Indy Sports Corp, and Eric Neuburger, Stadium Director, Lucas Oil Stadium highlighting The Madness of March Madness. Click here to listen 👉

Sports ETA and Threshold 360 Announce Strategic Partnership to Expand Sports Tourism Discovery Options

 Posted on: April 27 2021
Contact: Daniel Kraus, CEO Threshold 360   Contact: Jackie Reau Game Day (513) 708-5822   Sports ETA and Threshold 360 Announce Strategic Partnership to Expand Sports Tourism Discovery Options TAMPA (April 27, 2021) - Sports ETA, the trade association for the U.S. sports events and tourism industry, and Threshold 360, the leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced a strategic partnership to help enhance marketing programs that increase the visibility through the usage of virtual tours in the sports events and tourism industry.   Sports tournaments are a leading driver for travel and tourism, impacting both fly- and drive-market travel. The new partnership provides immediate access for Sports ETA members to a new entry-level Threshold Platform bundle specifically designed to provide consistent, re-targetable dynamic conten...

Spring 2021 Playbook Out Now

 Posted on: April 22 2021
The Spring 2021 edition of the Playbook is available now. Download your copy. Inside This Issue: Catching Up With Our Communities "Quarantine Re-emergers" Ready for Live Sports Evaluating Resident Sentiment to Inform the Development of Sports Tourism Legalized Sports Betting in America FIFA World Cup 2026 We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
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