Sports ETA has partnered with Tourism Economics, an Oxford Economics company, to create the 2023 Sports ETA State of the Industry Report. This report will build upon the 2021 State of the Industry Report, incorporating essential data from 2022 and 2023. Sponsored by Northstar Meetings Group, this groundbreaking study aims to offer strategic insights into market size, economic impact, competitive dynamics, and industry trends. Your participation in this survey is crucial and greatly appreciated.

Who should complete this survey? Destination organizations (Sports Commissions, CVB/DMO, Chamber of Commerce), Event Rights Holder organizations (National Governing Body, Sports Organization, Pro Sports Team, Tournament/Event Organization), and Sports Venue/Facility/Parks & Recreation organizations (Arena, Ballpark, Stadium, Multi-Purpose Campus, Outdoor Recreation Space).

Completing this survey will take approximately 10 minutes. Please ensure you have your budget (last year’s and this year’s), event, sponsorship, participation, and spending data readily available for a seamless completion.

We kindly request that each organization provides only one response.

All responses will be kept strictly confidential, and results will be reported only in aggregate. The study findings are scheduled to be released at the 2024 Sports ETA Annual Symposium in Portland, OR.

To ensure data collected from this survey remains relevant, the survey will close at 11:59 PM ET on March 1, 2024.

COMPLETE SURVEY *edited to remove survey link after March 1

Thank you for your invaluable participation in this important initiative. As a thank you for completing the survey, you'll be eligible to win:

• Complete the survey by Friday, February 16, and you’ll be entered to win a $500 Amazon gift card (one $500 Amazon gift card will be awarded to each organization type: Destination, Event Rights Holder, Sports Venue/Facility/Parks & Recreation)
• Complete the survey by Friday, March 1, and you’ll be entered to win one of four $100 Amazon gift cards (four $100 Amazon gift cards will be awarded to each organization type: Destination, Event Rights Holder, Sports Venue/Facility/Parks & Recreation)

Yours in Sport,

John David
President & CEO
Sports ETA