Education

Don't miss this in-person STS Certificate offering on Monday, May 2, 2022 in Fort Worth, TX.  Join fellow high-achieving professionals with Sports ETA’s exclusive certification: Leading Through Influence, powered by Game On Nation. Completion of this course will earn you 4 credits towards your STS certification. This course is open to anyone who wishes to participate. Date: May 2, 2022 Time: 1:00 PM - 5:00 PM CT Location: Fort Worth, TX  Registration: Sports ETA Members: $399 Non-Sports ETA Members: $499 (Email info@sportseta.org to register) Register Now ABOUT GAME ON NATION Founded in Los Angeles in 1997, Game On Nation is known for developing and delivering a unique, interactive game-based leadership training curriculum, powered by the science of Game Dynamics. With more than 24 years of high-level impact, Game On’s expert facilitator team and proprietary approach have helped the agency become one of the country’s foremost...

Earn STS credits without the hassle of leaving your office! Join fellow high-achieving professionals on March 1st with Sports ETA’s exclusive virtual certification: Purposeful Leadership for 2022, powered by Game On Nation. With the workplace landscape rapidly changing, purposeful leaders know that skills like listening, empathy, communication, and emotional intelligence are at the forefront of what their employees and teams expect in 2022. This course delivers exercises and interactive learning to explore your individual leadership style while re-affirming your unique purpose, honing your communication skills, and enhancing your ability to influence and motivate others. There has never been a more important time to develop leadership skills than now when teams and communities are navigating the return to being together. Purposeful Leadership for 2022 is designed to help you accelerate your impact for today’s changing workplace, delivering immersive, experiential...

Smart Cities & Sport 2021  Building Partnerships: IFs Have The Floor! Cities are the treasures chests where most sports events are organized. Hosting sports events implies high-level facilities as well as a thoughtful events strategy linked with tourism, economic development, mobility policies, environment concerns, and legacy objectives. But nothing is possible without strong partnerships with sports federations and event organizers. The recent period has deeply disrupted both the existing benchmarks and the anticipated schedules. What is the future of major event bidding and hosting? Are rights holders increasingly tending to have a “Continuous Dialogue” with the cities rather than launching a bidding process? This session aims to answer the above questions by providing concrete examples and best practices from the perspective of IF’s, as well as the cities. Al Kidd, President & CEO of the Sports Events & Tourism Association Mark ...

We’ve got a great line-up of education sessions in store for you in Birmingham! Check out these seven quick facts to maximize your education experience at Symposium. Bye, bye “One Size Fits All” track sessions – Our new education session format will feature content specifically intended for cross-sections of our membership with common interests - these are called Community Groups. Here’s the schedule.   Something for Everyone – From young professionals, small/mid-markets and event impact calculator users to industry partners, large markets, and state associations, we’ll have 10 engaging sessions featuring a wide range of topics and speakers categorized by Community Groups.   Created by you for you – Leaders from each of our Community Groups were actively involved in designing the topic and content scheduled for their group’s session based upon feedback and input from you, our members....

  Ready to connect with industry leaders, be on the cutting-edge of sponsorship, build stronger partnerships, and prepare for the future? Then join Sponsorship Mastery for the 3rd Annual Sponsorship Mastery Summit virtually, September 22 – 24, 2021. As a Sports ETA Member, you can attend at the special rate of $395 - that's $100 off General Registration! But only through September 10th! Three quick reasons not to miss out:   LEARN FROM 25 INDUSTRY TRAILBLAZERS, ATTEND 20 SESSIONS, BE ON THE CUTTING-EDGE A wide range of presentations, panels and workshops on timely topics delivered by industry trailblazers, including featured presenter, Scott O'Neil. Scott is one of America’s most admired sports executives having lead NBA, NHL and NFL teams and leagues and has earned him the reputation as a "leader of leaders." He will share his seven principles to keep you present, grounded, and thriving. Plus, you&#...

Are you attending the TEAMS '21 Conference + Expo Sept. 27-30 in Atlantic City, NJ? Don't miss out on the chance to earn 2 STS credits by attending a session led by 4FRONT's VP of Innovation, Brian Gainor! Pushing the Boundaries with Partnerships: Delivering More Power, Value + Purpose Brian Gainor will lead a series of sessions designed to help attendees think big and reimagine their approach to partnerships to drive greater community impact and business results – locally, regionally & nationally. New opportunities to drive measurable value and lift Tips on how to innovate and stay ahead of the curve Strategies to engage communities 365 days per year Ideas for driving new B2B solutions This session is available as part of the Sports Tourism Learning Institute and is open to anyone, regardless of Sports ETA member status.  Date: Tuesday, September 28, 2021 Time: 9:30am - 11:30am  Location: Atlantic City, NJ in conjunction...

Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com CINCINNATI (August 24, 2021) – Sports ETA, the only trade association for the sports events and tourism industry, announced today a new five-year partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of the association’s “Annual State of the Industry” research report. Under terms of the new agreement, Northstar — the publisher of SportsTravel and organizers of the TEAMS Conference & Expo and EsportsTravel Summit — will also become the exclusive provider of content related to media and media relations for Sports ETA educational programming distributed by the association’s Sports Tourism Learning Institute.  The association’s last research report, “2019 State of the Sports Tourism Industry Report in America presented by the Sp...

Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com     Sports ETA and Ohio University Partner to offer  Masters Certificate in Sports Gambling Education   In partnership with Ohio University’s Sports Gambling Education program, Sports ETA is offering its members a new education offering in the fast-moving legalized sports betting industry.  The Masters Certificate in Sports Gambling Education, comprising three online courses, will help sports events and tourism leaders understand the landscape of legalized sports gambling and how to best leverage it. A 15% discount on tuition will be offered to Sports ETA members. To learn more about the program, visit the Sports Tourism Learning Institute. Introductory Webinar: June 10, 3 PM ET For those interested in learning more about the Masters Certificate in Sports Gambling Education, a webinar is being offered on June 10, 3 PM ET. Registration is free and o...

All of us here at Sports ETA are thrilled to congratulate our first class of Sports Tourism Strategist (STS) graduates! We are excited to share your accomplishments with your industry peers and proud to recognize the commitment you've shown towards your professional education. The Sports Tourism Strategist certification encompasses 32 credit hours of leading-edge sports events and tourism industry education from crisis communications, event management, innovation, sports business analytics, and more. The STS certification is a program of the Sports Tourism Learning Institute, offered by Sports ETA, and is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs. To learn more visit, learn.sportseta.org/about. “Sports ETA congratulates these 35 individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sp...

In celebration of April Education Blitz, we wanted to bring together some industry experts to openly discuss the current landscape of the sports events & tourism industry, share learnings and what’s around the corner.