The Super Bowl may have determined a winner on the gridiron, but the National Football League and its 32 teams may be the bigger winner. According to IEG research recently released, sponsorship in the NFL reached $1.39 billion for 2018-2019 season. That’s a 5.9% gain from last year.
IEG found the growth was driven by two factors- a new group of league-wide sponsorships including technology company Intuit, restaurants McDonalds and Pizza Hut, and mattress company, Sleep Number. Also, signing the league’s first-ever “Official Casino Partner” with Caesar’s Entertainment. IEG says that deal is reportedly worth $30 million per year.
The biggest surprise from this research is what IEG is calling the most invested brand. That title went to Ticketmaster. The ticket sales and distribution company has sponsorships with 100% of NFL properties. Budweiser/ Bud Light is at 88%, Gatorade at 79%.
View full article from IEG.
We are officially under 100 days until the NASC Symposium! Are you joining us in Knoxville, Tennessee from May 6 through the 9th? Each year, leaders from event hosts, tourism professionals and industry partners gather to exchange resources, strategies and solutions.
A few reminders for those of you coming to Knoxville:
Do you have your hotel reservation? The hotel blocks are quickly filling up. Get yours today: https://www.sportscommissions.org/symposium/hotel-travel. Event owners -- NASC will book your hotel room.
Destinations: Register by 2/15/19 to be entered to win your top 3 mutually requested appointments (10 organizations will be selected)
Vendors: Register by 2/15/19 to be entered to win a free pre-symposium eBlast (3 organizations will be selected)
Event Owners: Register by 3/22/19 to be considered for travel assistance
You can start preparing for the 2019 NASC Symposium right now. Check out which event owners are coming and which destinations wi...
Contact:
Jackie Reau, Game Day Communications, 513.929.4263, jreau@gamedaypr.com
THE NATIONAL ASSOCIATION OF SPORTS COMMISSIONS
TO HOST NEW SPORTS FACILITIES SUMMIT
CINCINNATI (January 29, 2019) - The National Association for Sports Commissions announced today the inaugural Sports Facilities Summit to be held Monday, May 6, 2019 in Knoxville, Tennessee. The one-day seminar will provide education and best practices to senior leadership of sports facilities who want to learn how to secure and operate more sports tourism events.
The seminar will include four main topics: administration, event operations, facility management, and event programming. Speakers include industry leaders and top subject matter experts from sports facilities across the country: Michael Grade, VP of Sports Operations, Atlanta Sports City, Ben Huffman, Director of Sports Enterprises, Warren County CVB, William Knox, Director, Grand Park Sports Campus, and Mike Millay, Managing Partner, Clancy’s S...
CINCINNATI, Jan. 15, 2019 (GLOBE NEWSWIRE) -- The National Association of Sports Commissions is getting ready for its 2019 program slate of four national conferences, which will bring the national membership and sports events leaders in the industry together for educational and networking opportunities.
The Women’s Summit from April 3-5 hosted in Tampa, Florida is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Topics include building allies, breaking down barriers, personal branding and female entrepreneurship. Registration is open now: https://www.sportscommissions.org/education/womens-summit
The NASC Symposium, which will be held May 6-9 in Knoxville, Tennessee, will bring hundreds of sports events and tourism professionals and industry partners together to exchange resources, strategies and more. The Symposium features dozens of education sessions, networking opportunities, and business development...
As the football season moves into the playoffs, TravelPulse takes a look at the many similarities between sports and the business world. Both football and sales are contact sports in their own ways. In football, the contact is your rival team. In sales, you have three main contacts…
Your first contact is your support network. Without the collaboration of your colleagues, your success would not be nearly as great. They keep you focused on moving towards your goals and hold you accountable.
The client is known as your second contact. Typically lots of contact is made with the client via email, phone call, meetings, etc. to communicate and come to an agreement on a suitable outcome for both parties.
Follow-up is the third and arguably most important contact. Because less than 30 percent of your clients will work with you again, working hard to maintain current clients is much more cost effective than finding new ones.
It takes a team effort to achieve success. Be sure t...
I was lucky enough to attend the Inaugural Women’s Summit last year in Columbus, OH. I wasn’t sure what to expect with it being the first year that NASC put something like this together – it was great, everyone was a first timer!
The first gathering of the Summit was the opening reception. It was relaxed and a great opportunity to meet other women in the industry. I met several colleagues I had not had the pleasure of meeting before, and are now friends. The thing I enjoy most about NASC events (Symposium, 4S, and now Women’s Summit) is the opportunity to meet others in the industry. I’m able to take the relationships I build and use it as a help line with any questions I may have regarding the sports world.
The second day we had inspiring speakers, opportunities to talk about issues we encounter in our jobs as a group and were able to experience Tourney Town for Women’s Final Four (probably my favorite part of the event.) Not only was I able t...
CINCINNATI (For Immediate Release) – The National Association of Sports Commissions (NASC) and Stoll Sports Strategies, led by Jennifer Stoll, has formed a partnership to launch new research and educational initiatives for the sports tourism trade association, beginning January 1, 2019.
Stoll, who led the Greater Grand Junction Sports Commission for the past five years and has been a long-time member of the NASC, will work with NASC leadership and members as well as tourism industry partners to create the Sports Tourism Learning Institute, a new research service and education arm for the organization. Additionally, she will produce industry reports and white papers to share with the NASC membership.
“Jennifer will be a key leader in assisting a revamp of the NASC education products and services in the sports events and tourism industries to help our membership and industry partners stay ahead of the trends and business opportunities,” said Al Kidd, CEO of the Na...
Stuck on how to share information on Destinations International's Event Impact Calculator with the media in your community? Take a look at how Louisville Tourism is doing it:
Calculating Individual Economic Impact of Louisville’s Conventions and Events
In 2017, the LCVB transitioned to a new EIC (Economic Impact Calculator) which takes into account more variables than previous models.
The Destinations International Event Impact Calculator (EIC) is the official industry standard for measuring the Estimated Economic Impact (EEI) of an event. Once event specific data is entered into the system (dates, attendance, room nights, number of exhibits, etc.), the calculator uses eight different sources of industry data (including city-specific data such as average room rate) to compile a complete event impact analysis.
This model uses data provided by the organizing body such as anticipated room nights, attendance, ticket sales, length and type...
The NASC Symposium is a unique opportunity to share your experience, expertise and best practices with sports event professionals.
We are seeking a combination of peer-to-peer sessions, as well as presentations from subject matter experts to deliver the best educational opportunities for all disciplines in the sports event and tourism industry.
We invite you to submit a proposal for the 2019 NASC Symposium taking place May 6-9 in Knoxville, TN.
Submit a Proposal
If you have any questions, don't hesitate to contact us at info@sportscommissions.org or 513.281.3888.
Although I have attended the NASC Market Segment Meetings in the past, I did not attend the inaugural 4S Summit in 2017. In all honesty, with new leadership and changes to the organization, I thought it best to “sit this one out” and evaluate the feedback post-event.
Between the FOMO (fear of missing out) and the extremely positive feedback I received from industry peers, there wasn’t a chance I was going to miss out on year two. I wanted to personally experience what was making the 4S Summit different from the past Market Segment Meetings. And, as a long-standing mentor, it was important for me to share this experience with both new members to the Association and future first time attendees.
From the moment I arrived onsite, familiar faces were surrounding me…in the hotel lobby, in the hotel restaurant, and even on the hotel elevators. Right off the bat, the sense of camaraderie was evident. To kick off the Summit, the atten...