Sports Events and Tourism Industry

Winter 2020 - 2021 Playbook Out Now

 Posted on: January 21 2021
The Winter 2020 - 2021 edition of the Playbook is available now. Download your copy. Inside This Issue: Evaluating Resident Sentiment  "Street Sweeper" Mentality Lessons Learned in the #Return2Racing Add Something Extra To Your Symposium Experience Sports ETA Makes Strategic Shift During COVID-19 We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.

Aiming for a Recovery in 2021

 Posted on: January 14 2021
While nobody has a blueprint for navigating through COVID-19, Al Kidd, CEO of Sports ETA, the national trade association for sports tourism, has put his decades of business experience to use in managing through these unprecedented times. This interview, conducted in early November, captures what the organization has done to help its members stay informed and emerge intact when the pandemic has subsided. SPORTS PLANNING GUIDE: HOW DO YOU BEST SUMMARIZE 2020? Al Kidd: There’s three things that have happened during this time: Reaction phase – this started with, OMG, what happened, followed by readjustments, furloughs and trying to figure out guidelines for reopening. Recharge phase – this focused on professional development and diversification. This is where education flourished. We jumped in very quickly to find services and products that would make a difference. One of the things we did was establish a virtual distribution network called SE...

Webinar: USA Triathlon Endurance Exchange 1/26 @ 2pm ET

 Posted on: January 14 2021
Endurance Exchange is the premier conference for the sport of triathlon and the endurance multisport industry. Endurance Exchange is operated by USA Triathlon, the national governing body for the sport. Over 900 coaches, race directors, medical professionals, athletes, retailers, vendors, and executives of the multisport industry from across the country are expected to attend this week-long event. Endurance Exchange is requesting proposals of future host venues for the next two years of the conference, hosted in year one between fall 2021 and spring 2022. The second year of the event will be hosted between fall 2022 and spring 2023. The conference should be hosted near a major city in a warm, southern climate, conducive to fitness activities and outdoor product activations.   Tuesday, January 26, 2021 2:00 PM EST Presented by: Cody Crowther, National Events Assistant Manager, USA Triathlon Brian D'Amico, Director of Events and Programs, USA Triathlon   rE...

Young Professional Spotlight: Roxanne Steinhoff

 Posted on: January 11 2021
This Young Professional has already had not one, but two dream jobs. But that’s not stopping Roxanne Steinhoff from continuing her career in Sports Tourism. Roxanne Steinhoff is the Marketing and Communications Specialist at Chicago Sports Commission and Choose Chicago. She’s been there for five years and handles the outgoing communications including managing marketing, advertising, design, and the brand. This became dream job number 2 - showcasing one of the greatest cities in the world. Dream job number 1 was working on an Olympic bid. Roxanne’s curiosity for exploring the intersection of sports and politics led her to Boston, which is where she worked on the Boston 2024 Olympic & Paralympic Bid Committee. “Seeing the positive impact of the events we bring is incredibly rewarding.” - Roxanne Steinhoff One of the most rewarding experiences Roxanne says she has had in the sports events and tourism industry is working on the 2018 Laver ...

Coronavirus relief legislation passed by Congress

 Posted on: December 22 2020
“We applaud the work of Congress in passing the latest pandemic aid bill to bring support to American households and businesses, including the sports events and tourism industry. We thank our elected officials for considering the industry information we actively shared throughout the process along with our partners, U.S. Travel, ASAE and Destinations International. This funding is vitally important because it now supports our city’s convention and visitors bureaus and other organizations leading the travel and tourism industry. The members of Sports Events and Tourism Association, the nation’s authority and the trade association for sports events and tourism, are comprised of nearly every city destination in America who seeks to build new revenue for their communities through tourism. Our mission is to enhance the quality of life for communities through sports events and tourism. This tourism sub-segment not only provides incremental taxes and direct revenue, it pr...

Evaluating resident sentiment to inform the development of sports tourism

 Posted on: December 16 2020
Article co-authored by: Andria N Godfrey, Vice President, Longwoods International Dr. Jennifer Stoll, Research and Education, Sports ETA Sports events and tourism is an integral part of American life and economy. Before the pandemic, Sports ETA began looking into these impacts by partnering with Tourism Economics and Longwoods International. This year, as stadiums sat empty, kids’ lacrosse sticks laid unused, and Americans commiserated on missing their favorite pastimes, Longwoods International expanded upon its research to explore American sentiment toward sports events and tourism and its broader benefits to resident lives.   In 2020, Longwoods International, who first pioneered research looking at Resident Sentiment towards tourism in 2018, conducted the largest National Resident Sentiment study to date, using a national consumer research panel of 4,000 respondents, and in doing so, expanded the scope of study to capture American Resident Sentiment towards sports ...

Greater Columbus Sports Commission's Women’s Sports Report

 Posted on: December 9 2020
The Greater Columbus Sports Commission's Women’s Sports Report has been a staple in the Columbus sports community for more than a decade, honoring the trailblazers who advocate for equity and advancement for girls’ and women’s sports. Although we can’t gather in-person this year, we invite you to continue the conversation virtually on Feb. 9.  A star of both sports and entertainment, FOX Sports veteran broadcaster Erin Andrews will keynote The Women’s Sports Report. Following the keynote, stay online for a breakout session of your choice from female sports industry leaders, focused on topics surrounding the representation of women in sports.  Learn More

Young Professional Spotlight: Alicia Kentz Griffith

 Posted on: December 7 2020
If you know anything about Arizona college sports, you’ll know Arizona State University and the University of Arizona is the big rival in the state. This Sports ETA Young Professional and Tucson native went against tradition and attended Arizona State University instead of U of A. It’s a decision Alicia Kentz Griffith says made some of her best sports memories. “l would have to say my favorite sports memory is hands down attending the Arizona State vs. University of Arizona football games each year with my family,” said Kentz Griffith. Meet Alicia Kentz Griffith. A proud Arizona State alum, she has been with the Tempe Tourism Office for seven years and currently holds the job of Communications and Event Coordinator. There she markets Tempe as a desirable visitor and event destination along with assisting in securing and promoting sporting events in the area. In the near future, Alicia hopes to bring new events to the Tempe community. “We tend to g...

Sports ETA announces dates for 2021 programs

 Posted on: December 1 2020
Women’s Summit: March 31 - April 2, 2021 hosted in San Antonio, Texas Sports Facilities Summit: April 26-27, 2021 in Birmingham, Alabama  Symposium: April 26-29, 2021 in Birmingham, Alabama 4S Summit: October 19-21, 2021 in El Paso, Texas The Sports Events & Tourism Association (Sports ETA) announced today its 2021 slate of programs, which includes four signature events designed to bring the national membership and sports events and tourism industry leaders together for educational and networking opportunities. The Women’s Summit, planned for March 31-April 2 hosted in San Antonio, Texas, is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Attendees will take away tools and resources to elevate their personal brand and become more valuable to their organization. Registration is open now: https://www.sportseta.org/events/womens-summit The Sports ETA Symposium, which will be...

International Waterskiing Competition returns to USA

 Posted on: November 30 2020
The International Waterski Championships are coming back to the USA. The International Waterski & Wakeboard Federation (IWWF) recently announced the 2021 competition will be held in Lake County, Florida. More than 200 water skiers representing 35 countries are expected to travel to Jack Travers Water Ski School October 11-17, 2021. “We are thrilled to host the 75th Anniversary edition of the IWWF World Waterski Championships in Florida, the birth place and waterski capital of the world, at one of the premier venues so athletes can perform to the best of their abilities.” said Jose Antonio Perez Priego, President of IWWF.  “As the National Governing Body for the sport in the United States, we are thrilled to host this global event here in Florida,” said Tim Cullen, President of USA Water Ski & Wake Sports. “For competitive three-event water skiers this is the marquee event on the competition schedule.” Having the opportunity t...
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