ANNAPOLIS, MD (September 25, 2025) – Sports events and tourism professionals — including nearly 90 first-time participants and 50 first-time Sports ETA event attendees converged in Annapolis this week for the 2025 Sports ETA 4S & Rights Holder Summit, held September 23–25 for three powerhouse days focused on Strategies, Services, Sales, and Sponsorships in sports events and tourism. Attendees gained cutting-edge insights from icons of sports business and military leadership, forged valuable partnerships, and explored the future of sports tourism together.
Attendees were treated to a rare, behind-the-scenes conversation with baseball legend Cal Ripken, Jr. — Hall of Fame shortstop and member of the Baltimore Orioles ownership group. Ripken headlined a powerhouse keynote lineup that also featured MLB Network’s Melanie Newman, Brave Enterprises founder Crista Samaras, and Baltimore Ravens Director of Player Engagement Jameel McClain. Together, these le...
Welcome to the September 2025 edition of the Sports ETA Facility Showcase! This month, we are featuring The Monument in Rapid City, South Dakota. Keep reading to the end for the “Key Difference Maker” as this insight can add perspective to your own facility.
Why is The Monument Important to Rapid City
According to our partners, the Rapid City Sports Commission in Rapid City, The Monument is the centerpiece of live sports and entertainment in western South Dakota. It serves as a hub for community connection, regional tourism, and local traditions. From Rapid City Rush hockey and high school tournaments to national touring acts, The Monument provides the stage where memories are created and shared.
The Monument contributes tens of millions of dollars annually to Rapid City’s economy. Visitors attending games, concerts, and tournaments generate hotel stays, restaurant business, and retail activity that ripple across the region. The most recent ...
Sports ETA is excited to announce we are officially accepting proposals to host the largest and most influential gathering in sports events & tourism, our annual Symposium in 2029, 2030, and 2031. We want your destination to be part of our future.
The Sports ETA Symposium unites 1,000+ industry leaders, destinations, industry partners, and rights holders. By hosting Symposium, your destination becomes the backdrop for the most powerful familiarization tour in sports tourism. For an entire week, 250+ rights holders, including both international and domestic rights holders, will experience firsthand what makes your destination exceptional.
Hosting the Symposium offers unmatched benefits:
Global platform with unparalleled exposure to 250+ rights holders from across the U.S. and abroad.
Economic impact from 1,000+ attendees providing you the opportunity to showcase your destination to top sports tourism professionals
...
CINCINNATI (For Immediate Release) – The Sports Events & Tourism Association (Sports ETA), the trade association for the sports events and tourism industry, is pleased to announce a new partnership with RCX Sports, a leader in youth sports experiences and events.
Under the partnership, RCX Sports will be present at several upcoming 2025-2026 Sports ETA events.Together, the two organizations will work to expand opportunities for youth sports, support community engagement, and continue strengthening the connection between event operators and destinations.
As the official youth sports operator for the NFL, NBA, WNBA, NHL, MLS, MLB, and USTA, RCX is the only multi-sport organization trusted by pro leagues and governing bodies to represent them. RCX Sports delivers officially licensed uniforms, comprehensive resources, and full support, empowering league operators to create the best youth sports experiences in their communities.
“We are excited to partner with ...
Welcome to the August 2025 edition of the Sports ETA Facility Showcase! This month, the spotlight is on the First Interstate SportsPlex in Valley, Nebraska. Keep reading to the end for the “Key Difference Maker” as this insight can add perspective to your own facility.
First Interstate Sports Complex – A Complex for All
In the sports world, we often associate Omaha, Nebraska with the College World Baseball Championship. Don’t get me wrong, Omaha has a rich history of hosting many sporting events from regional championship to Olympic Trials, as well as baseball. Located minutes west of Omaha, lies a sports complex that prides itself as a “sports for all” and their “no kids turned away” mantra. It is owned and managed by the Elkhorn Athletic Association (EEA).
As Omaha's largest non-profit youth sports organization, they served over 8,300 kids across 10 sports in 2024 and their participants a...
CINCINNATI, OH — (August 14, 2025) — The Sports Events & Tourism Association (Sports ETA), the only trade association for the sports events and tourism industry, is proud to announce the promotion of two key team members whose leadership has been instrumental in driving the association’s unprecedented growth over the past two years.
Michelle Wessels has been promoted to Senior Director of Membership & Engagement, and Meagan Grau has been promoted to Senior Director of Marketing & Communications.
Their exceptional efforts have helped Sports ETA achieve over 20% membership growth, a 10% boost in retention, double-digit increases in attendance across all events, and twofold rise in social media followers and engagement.
“These promotions recognize not only Michelle and Meagan’s exceptional contributions but also their ability to elevate the entire organization,” said John David, President & CEO of Sports ETA. “Their d...
What happens when you combine the high-octane energy of NASCAR with the timeless tradition of Major League Baseball?
Tomorrow, Bristol Motor Speedway will answer that question as it transforms from raceway to ballpark for the MLB Speedway Classic, a first-of-its-kind matchup between the Cincinnati Reds and Atlanta Braves.
This isn't just a game. It’s a visionary hybrid sports event that blends two iconic fanbases, two powerhouse leagues, and a destination bold enough to dream big.
🚧 The transformation: From oval to diamond, with more than 18,000 tons of gravel, synthetic turf, and custom-built clubhouses, all inside NASCAR’s "Last Great Colosseum."
🤝 The collaboration: MLB, NASCAR, and the Tennessee Department of Tourist Development working together to create an unforgettable fan experience.
🎤 The festival: A full lineup of concerts featuring Tim McGraw, Pitbull, and Jake Owen, plus food trucks, fan zones, carnival rides, ...
Welcome to the July 2025 edition of the Sports ETA Facility Showcase! This month, the spotlight is on the National Sports Center in Blaine, Minnesota. Keep reading to the end for the “Key Difference Maker” as this insight can add perspective to your own facility.
The National Sports Center - A Generational Project
Not far from the mighty Mississippi river north of Minneapolis, the world’s largest amateur sports facility resides in Blaine, MN. With over 4 million annual visitors, the 700-acre National Sports Center in Blaine, Minnesota, stands as the world's largest amateur sports facility. Its extensive amenities include more than 50 soccer fields (17 of which are turf -- the most in the US!), eight ice rinks, an 18-hole golf course, and a training facility for Minnesota United. The center is also home to the annual USA Cup Soccer Tournament, which draws over 16,000 players from around the globe. The facility's origins trace back to a 1980s s...
We’re thrilled to share that Sports ETA is growing! We’ve just opened two new full-time positions on our Membership & Engagement team:
1. Associate Director, Membership & Engagement – Destinations & Industry Partners
2. Associate Director, Membership & Engagement – Rights Holders
These new roles will help us strengthen member connections, drive engagement, and advance our mission to support the sports events & tourism industry. We’re looking for relationship builders who love collaboration, have a passion for this industry, and are excited to grow their careers with us.
View the full job descriptions & apply here:
Associate Director, Membership & Engagement – Destinations & Industry Partners
Associate Director, Membership & Engagement – Rights Holders
Please share this announcement with your network, or reach out if you know someone who’d be an amazing fit &...
Sports ETA New Board Leadership
Maryland SoccerPlex’s Matt Libber appointed Board Chair
CINCINNATI (July 01, 2025) – Sports ETA, the only trade association in the sports events and tourism industry created by members, for members, today announced the official start of terms for its newly elected Board of Directors leadership and the appointment of four additional board members. This member-led structure is at the heart of what makes Sports ETA unique—an organization built to serve, support, and advance the very community that powers it. The board members were elected by the association’s membership during the 2025 Sports ETA Symposium held in April. Their terms begin today, July 1, 2025.
Matt Libber, STS, Executive Director of the Maryland SoccerPlex, has been elected as the new Board Chair.
Clay Partain, STS, Chief Sports Officer of Visit Salt Lake, has been named Vice Chair.
Melissa Thompson, Vice President of Bids and Exter...