Sports ETA To Host Annual Programs and Symposium in 2020 - 21

 Posted on: March 20 2020
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CINCINNATI (March 20, 2020) – Sports ETA,  the association for the sport tourism industry, announced its revised schedule of 2020-21 programs to bring the national membership and sports events leaders in the industry together for educational and networking opportunities.
The Annual Symposium has been moved to August 2-5, 2020, remaining in Kansas City, Missouri, and will bring hundreds of sports events and tourism professionals and industry partners together to exchange resources, strategies and more. The Symposium features dozens of education sessions, networking opportunities, and business development discussions, all to help Sports ETA members elevate their sports events and improve their work in their destinations. Registration for 2020 is open. The 2021 Annual Symposium will be held April 26-29 in Birmingham, Alabama.
Attendees can focus on the four S’s of sports events and tourism: strategy, service, sales, and sponsorship at this year’s 4S Summit from September 23-24, 2020 in El Paso, Texas. Participants will learn more about the 4S’s during general sessions, small group discussions, and off-site excursions, and take away key tools, resources, and best practices. This is also the first time the Rights Holder Summit is being held in conjunction with 4S, and there will be separate educational tracks throughout the day, with combined meals and evening networking events. Learn more about the 4S Summit before registration opens.

The Women’s Summit will be moved to a fall date and is a program developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Topics include negotiation tactics, media coaching, personal branding, and female entrepreneurship.
The Chief Executive Summit, scheduled for February 10-11, 2021 in Las Vegas, will provide attendees with an intimate perspective about the issues facing sports and recreation today and in the future. The Chief Executive Summit will be open to a limited number of people. Registration will open in the fall.
Additionally, the Sports Facilities Summit will move to an online offering and programming details and dates will be announced shortly.


About Sports ETA

As the only trade association for the sport tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. Sports ETA is committed to the success of more than 850 member organizations and 2,400 sports event professionals. Our promise is to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - sports destinations, sports event owners, and suppliers to the industry and to protect the integrity of the sports events and industry.  For more information, visit

Jackie Reau, Game Day, (513) 929-4263,


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